5 benefits by utilising multichannel marketing for your business
Updated on: 23 April 2017
Multichannel marketing allows you to interact with more potential clients, reach segments that were otherwise impossible with a single channel and realize higher conversions. The effort to reach that influencer or client who will follow your page on Facebook, share your post, and bring lots of new clients should never stop. Even if you are doing fine with a single channel, conversions, adopting Multichannel approach will help to raise sales and profits higher.
The following are top 5 benefits of using multichannel marketing.
Greater engagement with the targeted audience
Even though consumers are becoming very savvy, they are more unresponsive to ads. While an ad may be flashing right at the corner of a page, many visitors will rarely notice let alone click it. However, if you replicate the same ad with a similar message in different online marketing channels, there is a greater likelihood of getting the targeted audience attention. For example, you can post the ad on Facebook, LinkedIn, Affiliate sites and other channels to raise chances of attention and conversions.
More opportunities for remarketing
One of the best methods to drive conversions and ROI is remarketing because you show ads to an audience that is already familiar with your services, products or brand. Remarketing targets those people who visited your page but only fell short of buying the service/ product on sale. Therefore, you know they are interested and the chances of converting to sales are very high if they are reminded. The only problem with remarketing is getting enough target audience in the re-marketing list. However, by using multiple channels, it is easy to get a larger list of people for remarketing and even consider remarketing via multiple channels.
Multiple channels yield more data for analysis
Because the areas clients spend time in when online vary so much, using multichannel marketing allows you to reach them. For example, some people love spending their time on Facebook while others prefer Pinterest. Branching out to the different channels allows you to gather more analysable data. Remember that in statistics, the larger the sample the higher the level of accuracy.
More efficient utilization of marketing resources
To get higher conversion results, the characteristic of its content, length, location, and formality are very critical. However, there is a high risk of losing money if you only utilize a single channel. Using a multichannel approach helps you understand the channels that are driving better results and allocate them more resources.
It is a great way to drive a lot of sales
By embracing multichannel marketing, you set the sales funnel wider and the results will be fabulous. Imagine harvesting sales from Facebook, Twitter, Pinterest, LinkedIn, landing pages, home page, and affiliate marketing? The conversions will be higher and sustainable throughout the year.
If you want to get more from any marketing effort, utilizing a single channel will be very limiting. It locks you from exploring untapped potential, keeps conversions low, and limits ROI. However, by using multichannel marketing, you take the message to more people, lower risk of your marketing resources, and expand the sales funnel for higher returns.