The main reason why websites go for search engine optimized content is that it increases the traffic on their site and promotes it to a wider audience. If your content is search engine optimized then the chances of it ranking on the first page is higher. In a nutshell, the concept sounds fairly simple and easy to implement. However, it is tricky business. Poorly implemented and modified SEO content might lead to the opposite. This is because the idea behind SEO content is constantly changing to ensure it stays relevant to the audience and to the business. There are several minor details, which is overlooked, can lead to some serious damage. So if you’ve been using SEO content and still aren’t getting the desired results, there is a high chance you are making one of the give possible mistakes below.
Read on and see how you can remedy them or avoid them altogether.
Avoid Content Repetition
It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop interesting the reader. Content repetition is one of the basic mistakes one can make. Not only does it make you irrelevant, it might even tick the readers off.
Ensuring You Use Sufficient Internal Links
It is very effective if you use internal links in your content. This means you hyperlink relevant words or phrases to other websites that might be relevant to the information you are providing. If you aren’t doing it already, here is what you’re missing out on:
- Allowing more search engines to find your web page
- Allowing your users to look up more of your web pages solely because the information is effective. And most importantly
- Provide more content on the relevant words or phrases for your readers
If you don’t understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add “click here for more” or “read on” and hyperlink these phrases. The moment the user clicks on them, they are given a plethora of options they can read on from. The safest option is to have at least 2-5 internal links on one page.
Unique Titles and Descriptions
It is key to ensure your website not only has titles and descriptions but has unique ones. These titles play a vital role in SEO.
Vary Your Keywords
What most SEO consultants do not understand is that using the sam keyword some other website is using does none of them any good. It is important to keep varying your keyword. If you do so, your web page might pop up every time solely because it is relevant and it offers a much diverse range of words than any other page out there.
Ensure the Speed of your Site
This is crucial. If your website is working on a slow speed and people have to wait five minutes just to move from one page to another, all other effort being put in is futile. Make sure you cater to this before you do any of the above. What is the point of providing your users with valuable and unique information if they can’t even access it?
Now that you’ve identified the mistakes, avoid them and enjoy the difference.