The mistake that most small business entities make is to think that digital marketing is a preserve of the big businesses. The ever dynamic business environment calls for a change in attitude and a paradigm shift to the best digital marketing practices. It is the only way in which a business irrespective of size can stay relevant in the ever dynamic and murky business environment. A formidable online marketing strategy can only be put in place if a business recognizes who their target market is, what appeals to them and how to package their products and services in such a way that they convert their prospective customers into long term customers.
In the absence of an effective digital marketing strategy, a business is bound to miss out on potential online sales and fail to achieve a competitive edge. In light of this, an understanding of effective and powerful digital marketing strategies that you need to employ for your business is in order.
Make your landing page attractive, informative and visual
With studies indicating that it takes only 10 seconds for a person to determine whether to stay or leave after opening your landing page, great emphasis should be placed on maximizing the attractiveness and visual effects of your business. Don’t just focus on placing blocks of content on your landing page but rather tamper the same with images, info graphics, videos, tables and so on and so forth. Aspire to make your landing page visual as 90% of information transmitted to the brain is usually visual. The more attractive and visual your landing page is, the more a prospective customer is likely to stay on it. The whole idea is to ensure you drastically reduce or decrease bounce rates.
Focus on the quality of your content
It is undeniable that conventional methods of marketing or advertising have become irrelevant. Ensure that the content you post on your website communicates to the reader in such a way that they learn something and get answers to the problems. The content should not only be qualitative but be able to generate interest, inform and engage the reader. Ensure that your content is optimized with keywords relevant to your line of business.
If you haven’t jumped into the social media bandwagon, you are definitely doing your business a great disservice. Social media marketing is one of the best or top ways through which you can get the most out of your digital marketing strategy. Create a page for your business on social media networks such as Facebook, Twitter, Google + and market your business products and services. Interact and engage with your existing and potential customers while not forgetting to add a personal touch to your posts.
Harness the power of online videos
Whether you like it or not, people are more likely to watch an interesting video than read blocks of texts. Integrate short videos on your website to market your products and services but be cautious as not to make them longer than necessary. Ordinarily, customers have a short span of concentration. Video marketing is powerful if done in the right way. Your video should be interesting, informative and to the point.
Integrate sign up forms on your website
Sign up forms makes it possible for you to identify who your website visitors are. It gives you a platform through which you can email them occasionally with newsletters, coupons; promotions, discounts and any other interesting thing about your business that could actually end up attract them back to your website!