In October 2016, Google introduced the display of fact check labels in its Search Engine Results Pages (SERPs). The purpose of this information is to provide users with the ability to determine whether or not an article is accurate. As a platform for people to discover useful details through the content available, Google was established […]
BERT: All You Need To Know About Google’s Latest Algorithm
BERT (Bidirectional Transformers Encoder Representations) is an open-sourced NLP pre-training model formulated by Google geneticists in 2018. What makes it special from the majority of the model is that it’s the first profoundly bidirectional, uncontrolled depiction of language, pre-trained with a simple text corpus only. Because it is open-sourced, anybody with the expertise of machine […]
Technical SEO: Why You Need To Go Beyond Just Enough
Without a strong backbone, no website will be able to stand and that backbone is, of course, technical SEO. Technical SEO refers to the optimization process for the indexing and crawling phase of your site. It’s the website’s foundation, and without it, everything else will fall apart. Through professional SEO, the website can be viewed, […]
4 Tools To Supercharge Your PPC Strategies in 2020
As 2019 approaches an end, it is an excellent time to look back and reflect on how you can prepare for the upcoming year. There are numerous ways you can utilise to boost your SEM strategies in the new year. However, if you are unsure of where to begin from, here are 4 recommendations you […]
3 Considerations to Decide Whether to Do Your SEO In-House
Whether you are a solopreneur, small business or giant enterprise – you are sure to bump into the same question: should you do your SEO completely in-house? Research shows that over 89% of businesses consider using external contractors as important to their success – with a quarter believing it is absolutely vital! With so many tactics […]
October Team Bonding: Team Impossible Explores SuperPark!
Our Digital Marketing Agency is ready to conquer the massive, 40,000 square-feet playground at SuperPark! Split into 3 main areas: Adventure Arena, Game Arena and the Freestyle Hall – it was hours of non-stop fun for the team, and plenty of bonding time for our growing agency! Packed full of action from the get-go – we were […]
Google Answers: Structured Data & Its Impact On Rankings
Once again, Google’s structured data has popped up as a debatable topic when it comes to rankings – does it actually help to boost your SEO results? Recently, a publisher stepped in to ask Google’s John Mueller in regards to the benefits of using structured data and its connection to rankings. Besides emphasising on the […]
Benefits of Google Ads Message Extensions For Your Business
Google Ads Message Extensions were first introduced in October 2016 by Google, after several months of testing. Allowing users to send text messages directly to businesses from their advertisements on Google – the message extension consists of several call-to-action messages such as, “Have Questions? Drop Us a Text!”, “Text Us to Book an Appointment” and “Chat […]
Does Your Business Need a Website – Google’s Advice
Google has recently launched a new video series named “Search for Beginners” – with the sole purpose of supporting businesses who are interested in learning the basics of creating an online presence; and how they can utilise tools on Google Search to do so. The first episode aimed to answer the common question: “Does my business need […]
Behold The Future Of PPC: 5 Trends To Look Out For In 2020
Google Ads is no longer the same as it used to be when it first started back in 2000. Over the years, there have been countless changes made, from automated functionality tools, targeting options, campaign types, to a whole list of other features. There is a constant need for businesses and advertisers to keep up […]