You can come up with amazing products and top-notch services, but it all amounts to nothing if your presence is not made known in the market. In order for a company to grow, brand awareness is of absolute necessity. To find out who is interested in your company’s products and services, marketing strategies should be […]
We are extremely honoured to be selected as a finalist for the MARKies Awards Singapore 2020
As part of our Corporate Social Responsibility (CSR), Impossible Marketing has been managing Giving.sg search campaign gratuitously. Giving.sg is an online portal to kickstart charity dreams and fundraising projects. On this single website, volunteers and charity organisations can easily come together and connect. To top it off, this platform allows registered users to volunteer with and donate […]
COVID-19: 5 Ways to Fully Maximise PPC During the Pandemic
The rise of the COVID-19 pandemic has led to a shift in the advertising industry overnight. For months to come, the impact of COVID-19 will inevitably shape business and consumer behaviour. With the Singapore Government urging Singaporeans to stay at home as much as possible, this will surely bring about a significant effect on our […]
SEO Guide: Google’s Best Practices for Health Websites
Health organisations have never been busier, as they work around the clock to provide information to help with the COVID-19 pandemic. In response, Google has released a new set of initiatives such as a guide on the best practices for health websites and a technical support group for qualified health organisations. Best Practices for […]
COVID-19: 7 Ways to Adapt Your Digital Marketing Strategy
As the digital world continues being flooded with news of the global COVID-19 pandemic, businesses are expected to deal with difficult decision making for their online presence and digital campaigns. When a pandemic is forecasted to stay for a long-term, companies would have to be smart about their actions. A long-term crisis can bring on […]
Drive Business Impact With Superb Content Via Social Media
Successful marketing strategies have all one thing in common: the utilisation of social media as a means to deliver high-quality content and engagement between corporations and their consumers. To understand how to best employ social media in your content creation, here are four tips you may want to consider. Get Your Target Audience Right As […]
SEO Tips: Importance of Site Structure and Internal Linking
When it comes to SEO (search engine optimisation), there are many important factors you should keep a lookout for. One such factor is optimising your site structure and maintaining it through internal links between pages. If you aren’t sure how to start working on your site structure, you’re in the right place! Here’s what you […]
Facebook Messenger: 5 Best Optimisation Tips for Businesses
Connecting with your customers might seem difficult at first, but with the right steps and practices, you can improve the messaging experience between your business and your customers. As more and more people begin to shop with businesses that can be directly contacted through Messenger, it’s time for businesses to step up and improve on […]
Content Marketing 101: How To Scale From Great to Greater
Content marketing can be a daunting task for any business and company. However, there is one consistent way for companies in marketing their businesses online. That is building a relationship with your customers and potential clients through content. Instead of simply cranking out content after content, you should look to draw in your audience and […]
4 Smart Bidding Strategies To Stay Ahead In The Game
The crux of readership frequency depends on how well one applies their search engine optimisation, or SEO. In essence, SEO increases website traffic by having your website placed high on result rankings in search engines. Looking at Search Engine Marketing (SEM) as a whole, it constitutes marketing tactics such as pay-per-click (PPC) advertisements, that will […]