Do you aspire to attain more organic visibility in the Facebook feed? If yes, then you must be wondering what type of posts and content can generate more engagement, especially if you’re hosting a giveaway. What’s so important about Facebook engagement? For successful Facebook marketing, the ability to generate engagement from your audience is essential. […]
7 Google Advertising Strategies To Adopt During COVID-19
With the uncertainties brought about by COVID-19, most businesses have been experiencing a new set of challenges as they navigate their way through this period. As digital marketers, it’s our role to come up with new solutions to manage these risks, particularly in the digital space. Aside from focusing on the usual topics about SEO in […]
6 Dos & Don’ts to Improve Your Online Presence Amid COVID-19
The rapid spread of the COVID-19 pandemic brought about the “new normal”, as we adapted to new routines due to the virus. As non-essential businesses were required to temporarily cease their operations, most employees found themselves working from home. Despite the physical distance, now is the prime time for businesses to reach out to consumers […]
How SEO & Sales Teams Can Work Together for Business Growth
In most businesses, seeing the marketing and sales team work separately is quite a common sight. However, there are not many factors that distinguish sales apart from marketing, mainly since they’re both producing tasks that benefit the company’s growth. However, have you ever wondered what it’d be like if both teams were to collaborate with […]
Facebook’s Latest News Feed Algorithm Prioritises Original & Quality News
To obtain news, many people are now using the Internet to get unsolicited and unfiltered information. One of the most common and popular avenues is through Facebook, a huge social media platform that has garnered much attention since it first surfaced in 2004. Today, the platform is known for its advertisement revenue, all thanks to […]
7 Best Landing Page Practices to Secure High-Conversion Rates
In digital marketing, mastering the skills of gaining scalable lead generation is no easy feat. This is where an excellent landing page can help kickstart your campaign. Although some people leave it to the professionals to help design their landing pages, it’s important to take note of these 7 best landing page practices to ensure […]
YouTube Rolls Out Its Latest Shoppable Direct Response Ad Format
YouTube recently introduced a new ad format that makes the typical video ads appear more shoppable. This new format allows marketers to add on a ‘Shop Now’ section right below the ad as it is being played. Furthermore, it also displays a browsable selection of products alongside its price points and purchase links. According to […]
7 Best Facebook Ad Practices to Implement on Your Campaigns
Social Media Marketing is a wide umbrella and under it, you can find the likes of SEO, SEM and Facebook Marketing. Advertising on Facebook is a widely consummated marketing tactic and through the course of time, Facebook’s advertising medium has continued to change. With that said, if you have not been fully utilising Facebook for […]
6 Tips for Marketers to Stay Productive While Working from Home
There’s no denying that 2020 has been a rollercoaster ride. With the uncertainty during this global pandemic, COVID-19 has led many businesses to shift to a work from home lifestyle. This has been especially hard on marketers who are not able to work with their team and connect with people face-to-face as they usually do. […]
7 Benefits of SEO & Why It Is Crucial for Businesses
When you search for information on the Internet, the results that first appear are what Google thinks will be the most helpful information for you. Now, you must be thinking how do websites on the first page of search results make it to the top? Well, many factors come into play, including that of SEO […]