In the current landscape of Digital Marketing in Singapore, it is filled with plenty of options when it comes to choosing productivity tools. They are developed with the objective to streamline SEO productivity, provide insights and manage resources. However, with the sheer volume of tools available and increasing costs of Search Engine Optimization (SEO) tools, […]
Modifying your PPC strategy for the festive period
We’re nearing the end of the year, which means 2 things: holidays and gift shopping. The festive period ignites a huge amount of sales and is a period earmarked by all marketing departments and professionals. It’s the exact same scenario in the world of Digital Marketing. Optimising your ads to maximise traffic and exposure during […]
October 2018 Team Bonding: Word up, Jenga and Bowling!
This October, team bonding day has arrived once again! With our fellow interns planning this month’s event, we had an exhilarating time! From our indoor games Word Up and Jenga 101, to a great destressing bowling session, our Digital Marketing Agency had a delightful day to have fun, wind down and relax. As every team […]
Understanding the significance of SEO in Digital Marketing
In any business, marketing is an essential process that promotes your brand together with the products or services you provide. To gain customers and make profits, you have to attract your target customer base using strategies that appeal to them, allowing their patronage. In Digital Marketing, having a strong SEO strategy means you’re able to […]
Essential Google algorithm updates for SEO Marketing
Search Engine Optimisation or SEO for short is a Digital Marketing strategy that involves driving quality traffic to a specific website through free and organic search engine results. Quality traffic refers to authentic visitors who visit your website specifically because of the products you have, while organic results refer to free unpaid traffic. As the premier […]
Essential tips on planning a Google Ads PPC campaign
Google is known to be continuously introducing new algorithmic updates that affect advertisers who use the search engine for PPC. It is determined that Google is veering towards a more automated campaign, which essentially means that Digital Marketing Agencies should delegate marketing processes like placements and banner sizes to its AI for better returns in […]
September Team Bonding: Bubble bump time!
It’s team bonding time again! Our Digital Marketing Agency ventured into Fun Empire and played Bubble Bump for the first time! From team games to every man for themselves, we had a grand sporty day out and worked up a good sweat. Take a look at how our bubbly day went! Before that, we start the day […]
3 key marketing tips for Licensed Moneylender in Singapore
As known by those in the licensed Moneylending industry, the Ministry Of Law has set in place strict regulations prohibiting these businesses from promoting their services through online advertisements, and unsolicited calls, emails and messages. Under this law, licensed moneylenders can only publicise their business on their websites, at their premises, or by listing their […]
An introduction to Conversion Tracking and UTM parameters
Have you ever tried copying a URL and pasting it somewhere else, only to realise that it is incredibly long? Take a look at this URL “www.example.com/awesome-blog-post-title/?utm_source=facebook&utm_medium=social&utm_campaign=blog-post-promotion-october-2018” for example. This URL would actually work fine without the codes after the question mark. Why is the remaining code included in the URL then? And what exactly […]
August Team Bonding: Counter-strike, fighting zombies and defusing bombs in an alternate world
Our Digital Marketing Agency went on a thrilling adventure last Friday for an experience like no other! That’s right, we spent our afternoon immersed in the exciting world of virtual reality – a dimension where anything and everything is possible. Surviving a zombie apocalypse and blasting zombies with your gun? Checked! Defusing an undetonated bomb? Checked! Engaging […]