50% of your leads are going to come from social media. Whether it is from Facebook, Instagram or LinkedIn – it doesn’t really matter. It is hard to ignore the fact that social media has quickly become one of the best ways to connect to an overflowing pool of customers who are eager to buy […]
How To Steal Hearts Using Context In Your Content Strategy
There is no doubt that social’s impact on the purchasing decisions of consumers. According to a recent study, roughly 75% of people make decisions on what to buy based on the reviews and product descriptions that they read online. So, what does this tell us? While it may seem that investing in social media marketing […]
6 Useful Tips To Get Closer To Accurate SEM Forecasting
SEM forecasting is often rife with uncertainty. It’s tough not to harbour doubts about the accuracy of your guess at times – especially when it has the potential of directly impacting your bottom line. With so many unknowns, is it actually possible to predict what’s going to happen? The thing is — you have far […]
SEO 101: 5 Things To Do To Rank Higher Than Your Competition
If you’ve read the title, you’re here to learn how to rank higher than your competitors. Surprisingly, SEO isn’t as difficult as most would imagine. Anyone can learn how to do it, i.e., reading up articles online, watching YouTube tutorial videos, or joining a Digital Marketing Course. Still, time and patience are necessary to execute […]
May Team Bonding: The Impossible Iron Man vs Thanos Battle!
Avengers: End Game may have been long over – but not for Team Impossible! Bringing the epic battle back to life and raising havoc on earth (or at least around our office) – May’s team bonding started off with a legendary fight of Iron Man vs Thanos! Split into 4 dream teams, we had to […]
In It To Win It: Google’s Portfolio Bid Strategies Update
Coming July, Google’s new update in the Google Ads section – portfolio bid strategies – will be set in motion. The update will see changes being made to the portfolio eCPC (enhanced cost-per-click) and target spend setting. Why the sudden change? Well, if you remember, Google’s goal is to deliver the most relevant results to […]
Thank You for 5-Star Ratings Canadian International School!
Our Digital Marketing Agency is honoured to receive a 5-star rating and testimonial from our wonderful client – Canadian International School (CIS)! CIS is one of the top international schools in Singapore, with over 3,100 students from over 80 nations enrolled into their campuses. With educational IB programmes that cater to students ages 2 up […]
Is Your Brand Choosing The Winning Facebook Ad Objective?
Ever created a Facebook Ad? Then you will know how daunting and confusing it can be to start a brand-new ad campaign from scratch. With over 13 ad objectives to choose from, more time is often spent discussing and choosing the right one. And even in that case, you might not be making the best […]
5 Ways To Fully Optimise Your SEM Campaigns With AI
Does your current SEM campaign spark joy? It’s no longer safe to ignore the increasing presence of AI (Artificial Intelligence) and machine learning in the digital space. AI, or machine learning, is essentially uses a series of models and algorithms that allow prediction learning in order to make data-driven decisions and solve complex problems on […]
Survey Reveals Lower Than Expected Adoption Of Voice Search
Remember when voice search was listed to be the next big thing in 2019? Well, a recent survey has just revealed that this might not be the case. While voice search seems to bring us just a tad closer to the future – new technologies tend to take a bit more time to be fully-integrated from […]