This week on Monday, we talked to MONEY FM 89.3 for a radio interview to discuss what online retail marketing is about and how to implement this strategy successfully. For those who have missed it, we recap some of the key talking points covered below! Due to Covid-19, many brick and mortar businesses had to […]
We are invited for a live radio interview with MONEY FM 89.3
As the leading digital marketing agency in Singapore, Impossible Marketing is excited to share our expertise with the listeners of MONEY FM 89.3! We were invited for their Marketing Monday segment, happening live on 12 October (Monday) at 7.40am to talk about online retail marketing and the best practices for it. This is particularly relevant […]
Facebook Deletes over 1,000 Targeting Options For Better Ad Targeting
With over 2 billion monthly active users on Facebook, getting to know who your customers are is essential for a successful Facebook Ads campaign. Through detailed targeting, advertisers can utilise a wide range of targeting options to find the right audience for your product/service. With that said, Facebook is continuously reviewing their targeting options to […]
Retargeting VS Remarketing: Is There Really A Difference?
The buyer’s journey is a long one, and it would be a mistake to think of it as an easy route. Few people will choose to buy a product after just seeing one advertisement, hearing the brand’s name once, or after sending one enquiry email. That is why retargeting and remarketing is so vital – […]
Ultimate Guide To Optimise Website’s Header Tags For SEO (2020)
Any SEO marketer can tell you what header tags are. While many of us use it daily in content marketing, the truth is that not many will think twice about how we are using our header tags. In fact, header tags have huge potential to impact your site’s search ranking – if you know how […]
4 Best Practices For Incorporating Keywords In Web Copy
One of the first things any SEO content marketer will learn about is keywords – what the different types of keywords are, how to conduct keyword research, and how to select the right keywords. However, what can make or break your SEO strategy may not be the keywords themselves, but also how they are incorporated […]
Maximising Your Facebook Campaign Budget With Cost Control
The world of Facebook advertising can seem like a fog to new digital marketers. One thing everyone aims for is to maximise their ad budget while getting maximum ad performance. The question is, what’s the best way to do so? The short answer is: it’s debatable. Some experts advocate the bid cap strategy, while yet […]
Capture Leads From YouTube Via Google’s Lead Form Extensions
Google is providing a new way for advertisers to capture leads by bringing its lead form extensions to YouTube as well as Discovery campaigns. Lead forms help advertisers gather leads directly from their ads instead of directing users to a landing page. Google’s goal is to help advertisers gain higher quality leads faster by driving […]
Ultimate Guide to Google PageSpeed Insights in Singapore (2020)
According to research by Google, 53% of users will leave a mobile webpage if it doesn’t load within three seconds. As such, it is critical that digital marketers design fast web experiences so people can stay and view more pages on the site, convert more and buy more. As Google once said, speed equals revenue. The PageSpeed Insights […]
Ultimate Guide to Structured Data in Singapore (2020)
What’s the future for search and SEO? While internet search in the early days was all about enabling people to discover information, these days it has progressed to even sorting, filtering, and presenting information to us in highly intelligent and tailored ways. Of course, all these improvements don’t happen in a vacuum. One recent new […]