Successful marketing strategies have all one thing in common: the utilisation of social media as a means to deliver high-quality content and engagement between corporations and their consumers. To understand how to best employ social media in your content creation, here are four tips you may want to consider. Get Your Target Audience Right As […]
SEO Tips: Importance of Site Structure and Internal Linking
When it comes to SEO (search engine optimisation), there are many important factors you should keep a lookout for. One such factor is optimising your site structure and maintaining it through internal links between pages. If you aren’t sure how to start working on your site structure, you’re in the right place! Here’s what you […]
Facebook Messenger: 5 Best Optimisation Tips for Businesses
Connecting with your customers might seem difficult at first, but with the right steps and practices, you can improve the messaging experience between your business and your customers. As more and more people begin to shop with businesses that can be directly contacted through Messenger, it’s time for businesses to step up and improve on […]
Content Marketing 101: How To Scale From Great to Greater
Content marketing can be a daunting task for any business and company. However, there is one consistent way for companies in marketing their businesses online. That is building a relationship with your customers and potential clients through content. Instead of simply cranking out content after content, you should look to draw in your audience and […]
4 Smart Bidding Strategies To Stay Ahead In The Game
The crux of readership frequency depends on how well one applies their search engine optimisation, or SEO. In essence, SEO increases website traffic by having your website placed high on result rankings in search engines. Looking at Search Engine Marketing (SEM) as a whole, it constitutes marketing tactics such as pay-per-click (PPC) advertisements, that will […]
Revamp: New Look to Google’s Paid and Organic Search Results
Google is introducing a brand-new look for paid and organic search results on desktop. With this updated look, Google aims to bring it more inline and consistent with the appearance of search results on mobile phones. Updated Look of Paid Search Results With the new upgrade, desktop users will be able to see the word, […]
E-A-T Algorithm: What It Is And How It Affects SEO
In SEO, E-A-T stands for expertise, authority and trust. This model is addressed in greater detail in the Guidelines for Google’s Quality Raters. It can possibly help boost your Google rankings by illustrating good E-A-T on and off your site. E-A-T is incredibly important because Google Quality updates have adversely impacted many sites due to […]
URL Structure: 3 Reasons Why You Should Try to Maintain Them
December Team Bonding: Team Impossible Christmas Party
What is a better year-end reward than with fun and games? In conjunction with Christmas last December, our Digital Marketing Agency sets off yet to another adventure, this time all the way to the East! Everyone was in high (read: competitive) spirits – because with over 60 winnings gifts like a Mayer Air Fryer, luxurious […]
Fact-Checking: Google Performs 11 Million Fact-Checked Articles Daily
In October 2016, Google introduced the display of fact check labels in its Search Engine Results Pages (SERPs). The purpose of this information is to provide users with the ability to determine whether or not an article is accurate. As a platform for people to discover useful details through the content available, Google was established […]