Author: Nadiah Nizom

Singapore Marketing Summit Signals a Shift to AI Discovery

Singapore Marketing Summit Signals a Shift to AI Discovery

A room full of Singapore’s most senior marketers sat through a keynote this July and heard something that would have sounded like exaggeration a few years ago: the search bar is no longer where discovery…
Shopee Meets ChatGPT: A New AEO Test for SME Sellers

Shopee Meets ChatGPT: A New AEO Test for SME Sellers

Ask ChatGPT for a birthday gift idea today and it might not just suggest a product category. It might show an actual Shopee listing, ready to buy, without the shopper ever typing the word “Shopee.”…
Wearing Multiple Hats at SOE: Alan Koh Takes on Book Chairman Role for 2026

Wearing Multiple Hats at SOE: Alan Koh Takes on Book Chairman Role for 2026

Ten years after receiving his own Spirit of Enterprise (SOE) Award, Alan is taking on a new challenge with the organisation that once recognised his entrepreneurial journey. For 2026, Alan has been appointed SOE Book…
Google's AI Overviews Now Cite Beyond Your Rankings

Google’s AI Overviews Now Cite Beyond Your Rankings

For years, the advice was simple: rank in the top 10 and the clicks would follow. That link has been quietly fraying, and Google’s own AI Overviews are the ones pulling it apart. Fresh citation…