Journalism provides us with relevant and current news to keep us informed and stay up-to-date. However, when news content is lacking or not well-reported, it can deter one from receiving accurate information and thus the ability to make accurate and reliable decisions. In other words – people benefit from good journalism. Good journalism covers multiple […]
Holiday Marketing 101: 4 Valuable Tips for Higher Profits
With the holiday season just round the corner, it is time to reevaluate your PPC strategy. And if you are feeling unsure of what to do next, and are facing difficulties in coming up with a solid plan – fret not! In this article, we will be sharing 4 methods to seize the holi-DAY and […]
23 Key Takeaways from Google Webmaster Conference 2019 in SG
If you don’t already know, Google recently held its very first Webmaster Conference in Singapore! Google hosted a similar event back in 2018 called Google Dance Singapore, and this conference is no different – organised specially for website owners, digital marketers, web developers, and SEO professionals to find out more about the latest Google Webmaster […]
September Team Bonding: Time to Score at Pool Ball!
Team Impossible is looking to settle some scores by heading outdoors this month! Being an SEO consultant means being the experts in Search – which found its way to an exciting session of Pool Ball! Starting the games off in the office, the team was first challenged to a spelling bee contest and followed by […]
The Truth Behind H1s: How It Boosts User Experience
Google has made it loud and clear in their #AskGoogleWebmasters Youtube series: SEO does not give a hoot about H1s (Heading Number 1) – at least not when it comes to rankings. While it is still relevant to SEO – the main focus lies in user experience, i.e., accessibility and readability. Even after the explanation given by […]
Google Webmaster Conference 2019 in Singapore – Event Photos
Earlier in June this year, Google announced that it was planning to start a series of free Google Webmaster Conferences worldwide – providing those who need more help and information on Google Search. And they delivered! Organising the very first Google Webmaster Conference in Singapore just this week, our Digital Marketing Agency had the honour […]
A 101 Guide to Google Ads’ Keyword Selection Preferences
Are you still using old-school keyword tactics in your Google Ads campaigns? With 15% of queries on Google search being new, it isn’t always possible to know exactly what users are typing into the search engine – but there is a way to lessen the guesswork. When inputting your list of keywords into your Google […]
August Team Bonding: Team Impossible Plays Spyfall!
Something is brewing in the office – and no, it’s not the coffee. It’s yet another team bonding session for our Digital Marketing Agency, and this time – it involves some deception, critical-thinking skills and plenty of sneak attacks! As always, we can’t leave you hanging without a video – watch as each team fights […]
Why Every Website Needs A HTML Sitemap: Uses & Benefits
Before we dive into the uses and benefits of having a sitemap on your website – it is vital that you first understand what a sitemap is. Essentially, sitemaps act as the backbone and architecture of your entire website; consisting of a full list of webpage links that are used to guide site crawlers and […]
Two Is Better Than One: Why You Need Both SEO & PPC
If you are familiar with the terms PPC (Pay-per-click) and SEO (Search Engine Optimisation) – you will notice that there are often seen as 2 distinct strategies that help to boost web traffic. Often handled by separate teams in a Digital Marketing Agency, the fact that SEO and PPC are intended to optimize a page’s […]