10 Best Social Media Influencers In Singapore – 2024

Meet the faces behind the screens who are revolutionising social media marketing in Singapore! From fashionistas to foodies, these influencers are not only setting trends but also redefining the way we interact, engage, and consume content online.

Earlier, we highlighted the top micro-influencers to look out for. Now, let’s dive deeper and explore the top ten social media influencers who are making waves in Singapore’s dynamic social media landscape!

1. Naomi Neo (@naomineo_)

Naomi Neo, a prominent name in Singapore’s social media scene, embarked on her digital journey back in 2010, initially sharing blogs and articles on youth-centric topics. Over time, she collaborated with popular YouTube channels like Tosh Rock and LeendaDProductions, broadening her presence across various platforms. Naomi gained traction thanks to her writing prowess and interactions with other online personalities, eventually becoming a sought-after social media influencer in Singapore.

Her early foray into the digital world paid off, leading to partnerships with major brands like Shell, AirAsia, and McLaren. Through her posts, Instagram users get a glimpse of her lavish lifestyle, often showcasing her mansion and luxury sports cars. As her influence grew, Naomi ventured into the health, beauty, and wellness sectors, launching ventures like Nnpower, Nnchanted, and Empath. By strategically positioning herself across multiple digital platforms early on, Naomi effectively became a frontrunner in Singapore’s influencer scene.

2. Jianhao Tan (@thejianhaotan)

Jianhao Tan, known for his YouTube presence and as a dedicated dad, has made a name for himself in Singapore’s social media scene. On Instagram, he shares heartwarming moments with his daughter, Starley, from beach outings to birthday celebrations. These genuine snapshots of their bond resonate with his fans, who admire their father-daughter relationship, making Jianhao a favourite among Singaporean followers.

Through strategic partnerships, collaborations with fellow influencers, and the launch of his own digital marketing firm, Jianhao has successfully capitalised on his influence. His entrepreneurial spirit led to the creation of Titan Digital Media, aimed at supporting young Singaporean influencers and content creators. On a personal note, Jianhao’s followers have witnessed his journey, from receiving luxury cars as gifts to cherishing moments with his family. His knack for connecting with audiences and business savvy solidifies his position as one of Singapore’s leading social media influencers.

3. Soh Pei Shi (@speishi)

Soh Pei Shi is a well-known influencer from Singapore, originally gaining fame for her lifestyle videos on YouTube. Alongside sharing food critiques, she delves into beauty brand assessments. In addition to her professional content, she bravely shares personal anecdotes, including her past experiences with bullying.

On Instagram, Soh Pei Shi offers bite-sized insights into her travels and product reviews. Beyond her digital endeavours, she dabbles in acting, often securing minor roles.

4. The Woke Salaryman (@thewokesalaryman)

Millennials flock to The Woke Salaryman channel for its engaging take on finance and money matters. What sets it apart is its use of comics to convey information, making complex topics digestible and enjoyable.

Specialising in finance, the channel has partnered with notable entities like Endowus, CPF Board, OCBC Bank, ACCA, and more.

5. Mongchin Yeoh (@mongabong)

Mongchin Yeoh, or Mongabong, kicked off her journey as a blog shop model while studying Accountancy at the Singapore Management University (SMU). Over time, she blossomed into a renowned social media figure, captivating audiences with lifestyle, beauty, and fitness content. For food enthusiasts, she curates a separate account dedicated to food blogging, sharing recipes and reviews.

Following her wedding, Mongchin graciously invited her large following to join her on her journey into motherhood, offering glimpses into her family life through various engaging content pieces.

6. Xenia Tan (@hotcheekylace)

Xenia Tan made her mark in the industry as a host on TheSmartLocal. After a hiatus to pursue an acting course in New York, she’s returned as an actress on Channel 5! Known for her lively and spirited personality, her hosting gigs and skits are entertaining and captivating.

Specialising in beauty, lifestyle, and entertainment content, Xenia has partnered with prominent brands such as Dyson, JBL, Listerine, Vichy Laboratories, Under Armour, Livinguard, and more.

7. Taufik Batisah (@taufikbatisah)

Taufik Batisah, the inaugural winner of Singapore Idol in 2004, has since become a prominent figure in Singapore’s entertainment scene and a sought-after Instagram influencer. Through his posts, Taufik shares his passion for the food and beverage industry, regularly showcasing new menu items and updates from his restaurant and business, @chixhotchicken. Additionally, he gives insights into his experiences with his real estate firm, @batisahrealtors, demonstrating his diverse talents and interests beyond music. Taufik’s extensive fan base appreciates his engaging approach on the platform, where he combines business updates with humorous and relatable sketches alongside his wife.

Taufik’s victory on Singapore Idol marked the beginning of his journey to stardom. With numerous releases in English and Malay, he has made a significant impact on the music scenes in Malaysia and Indonesia. Despite facing challenges, his dedication and inspiration from icons like Michael Jackson propelled him to success in the music industry. Alongside his musical endeavours, Taufik has ventured into acting, earning recognition through various awards and solidifying his status as one of Singapore’s top social media influencers.

8. Sylvia Chan (@sylsyl.chan)

Sylvia, formerly a co-founder of Night Owl Cinematics, was responsible for managing the company’s corporate affairs and public relations, occasionally appearing as a host in their YouTube videos. Now, she’s embarked on a new venture as a life coach after the closure of Night Owl Cinematics.

Specialising in content related to lifestyle, food, and travel, Sylvia has collaborated with notable brands such as Expedia, Golden Village, Casio, Airbnb, DBS Bank, ASUS, and more. 

9. The Travel Intern (@thetravelintern)

The Travel Intern (TTI) is renowned for their unconventional travel plans and group travel offerings. Annually, they welcome two sets of ‘travel interns’ to explore new destinations while documenting the entire journey. While their content may appear tailored to millennials, it actually resonates with travel enthusiasts of all ages!

Specialising in travel itineraries and guides, TTI’s content caters to a wide audience seeking unique travel experiences.

10. Wendy Cheng/Xiaxue (@xiaxue)

Wendy Cheng, widely known as Xiaxue, has been a pioneering figure in Singapore’s influencer community. Her Instagram showcases a colourful glimpse into her life, featuring fashion, beauty, personal moments, and candid opinions.

Originally gaining fame as a blogger, Xiaxue injects her captions and stories with wit and humour, providing an intimate look into her life and thoughts, keeping her content fresh and engaging.

Starting with her blog, Xiaxue’s bold commentary on life, fashion, and local issues garnered a loyal following and numerous accolades. This success paved the way for ventures into television hosting and column writing. Despite stirring occasional controversies with her candid style, Xiaxue has solidified her position as one of Singapore’s most influential online personalities. Love her or disagree with her, Xiaxue has undoubtedly left her mark on Singapore’s social media landscape.

Conclusion 

As we wrap up, it’s clear that these influencers are trendsetters, and then more – they’re trailblazers, paving the way for new possibilities when it comes to social media. Whether they’re sharing their passion for travel, advocating for important causes, or simply spreading joy through their content, they’re making a meaningful impact on the way we connect and engage online.

So, as you continue your own journey through the digital landscape, remember the influence and inspiration these individuals provide. And if you’re looking to make waves of your own, don’t hesitate to explore the services of a digital marketing company in Singapore that can help amplify your voice and reach new heights in the online world.