A specialist sought our help to gain more exposure to SEO and increase website visibility and traffic. They would like to increase their keywords ranking visibility on Google SERP organically as they were previously nowhere to be found.
After conducting an SEO Audit, we proposed a list of keywords and identified the relevant pages to target that would assist to drive traffic and visibility to the website. We worked on the On-page and Off-Page SEO optimisation that would help to increase and strengthen the keyword signals. Additionally, we also proposed regular updates with social media syndication.
Within a span of 3 months, we managed to get 40 of their targeted keywords ranked on the first page of Google. Currently, over 150+ keywords are ranking on the first page of Google and 140 keywords are ranking within the top 3 positions. Total impressions and clicks have also increased tremendously.
We were approached by a local magazine that focuses on female-related content. They wish to achieve more sustainable traffic to their website in order to boost visibility and readership. Their goal is also to promote brand awareness to their readers.
After analysing the website, we proposed using SEO as it can gain more sustainable traffic. In addition, we did an extensive research of keywords to target the different aspects of female-related topics. We did SEO optimisation to increase the keyword signals and proposed to conduct regular updates.
After working on the project for 9 months, we have managed to increase an average traffic of 200 to 800. This translates to a growth of 400% traffic per day. The average organic traffic per month to the website has increased from 6k about 24k. There are over 500+ keywords ranking on the first page of Google. This has also boosted their inquiry by 500%.
Keen to achieve similar SEO results as per the above case studies?
A local tuition centre which has already been running Google Ads approached us as they are unsure on how to further optimize their campaigns to achieve optimal results and maintain consistency. They wish to achieve a higher number of conversion rate at a lower CPA.
After going through their Google Ads campaign set up, we proposed to do some minor restructuring to increase the relevancy of the campaigns and website. Additionally, we also proposed ways to optimize the campaigns so that we are able to help them achieve a higher conversion rate and a lower CPA.
After taking over their Google Ads campaigns, we managed to secure a higher CTR of above 8% on average and also maintained the average CPC below $2. With consistent optimization efforts, we managed to increase the relevancy of the campaigns and achieve high volume of conversions. Within the span of 6 months, more than 800 enquiries have been generated.
We were approached by a local company that runs workspace rental businesses. They are looking to increase their website traffic and enquiries as soon as possible with the help of an external marketing agency as they do not have the knowledge to execute it on their own.
As the KPI that they are looking at is an increase in the number of website traffic and incoming enquiries within a short period of time, we proposed to run Google Ads for them. Google Ads can provide them the data and visibility on Google search results when users are searching for related terms. We think this is the fastest way for them to gather more traffic with the potential to convert into a lead.
Within 5 months of running the Google Ads campaign, we managed to acquire a total of close to 14,000 high quality clicks to their website. This eventually leads to a submission of more than 400 enquiries. Amongst the outstanding results that we have achieved, we also managed to keep the average CPC low at around $1.50 per click.
Keen to achieve similar SEM results as per the above case studies?
The client was facing the issue of not generating enough awareness, reach, and sales of their products since their launch and want to improve their Return on Investment.
After analysing the nature of their eCommerce business, we proposed running campaigns based on seasonal periods. Based on the research, seasonal campaigns tend to perform better as we push the direction of gifting and buying products for loved ones.
The seasonal campaign that ran during the Christmas period performed well. They received 428 purchases in 30 days with the Return on Investment of 16 times.
Due to the pandemic, education centres faced a drop in enrolments in 2020. The client came to us in late 2020 to run lead generation campaigns for their centre and increase quality leads.
We proposed running lead generation campaigns for their upcoming workshops to widen the reach of the ads. This includes exploring and expanding the interest targeting within the campaign to reach out to parents beyond their initial targeted groups.
The campaign received 254 leads in 5 weeks at the cost per result of $7.16. The campaign ended 3 days earlier as the client mentioned that their registrations have already filled up.
Keen to achieve similar SMM results as per the above case studies?