Category: Social Media Marketing (SMM)

Facebook’s Oversight Board: What It Means For Your Content

Facebook’s Oversight Board: What It Means For Your Content

As the Facebook community grew larger and larger, comprising more than 2 billion users worldwide, there is an urgent need for Facebook to make better decisions related to speech and online safety. With the establishment…

Facebook Deletes over 1,000 Targeting Options For Better Ad Targeting

With over 2 billion monthly active users on Facebook, getting to know who your customers are is essential for a successful Facebook Ads campaign. Through detailed targeting, advertisers can utilise a wide range of targeting…

Maximising Your Facebook Campaign Budget With Cost Control

The world of Facebook advertising can seem like a fog to new digital marketers. One thing everyone aims for is to maximise their ad budget while getting maximum ad performance. The question is, what’s the…

The Importance Of Posting Meaningful Content On Facebook

Despite the variety of social media sites available, Facebook still maintains its position as the widely-known platform for your brand to gain exposure. It’s no surprise, seeing as Facebook facilitates engagement between you and the…