The world of Facebook advertising can seem like a fog to new digital marketers. One thing everyone aims for is to maximise their ad budget while getting maximum ad performance. The question is, what’s the best way to do so? The short answer is: it’s debatable. Some experts advocate the bid cap strategy, while yet […]
Social Media Marketing (SMM)
The Importance Of Posting Meaningful Content On Facebook
Despite the variety of social media sites available, Facebook still maintains its position as the widely-known platform for your brand to gain exposure. It’s no surprise, seeing as Facebook facilitates engagement between you and the public through many different ways. But if you’re still struggling to grasp Facebook’s algorithm, then you’re not alone. Let’s find […]
YouTube Rolls Out Its Latest Shoppable Direct Response Ad Format
YouTube recently introduced a new ad format that makes the typical video ads appear more shoppable. This new format allows marketers to add on a ‘Shop Now’ section right below the ad as it is being played. Furthermore, it also displays a browsable selection of products alongside its price points and purchase links. According to […]
Drive Business Impact With Superb Content Via Social Media
Successful marketing strategies have all one thing in common: the utilisation of social media as a means to deliver high-quality content and engagement between corporations and their consumers. To understand how to best employ social media in your content creation, here are four tips you may want to consider. Get Your Target Audience Right As […]
Facebook Messenger: 5 Best Optimisation Tips for Businesses
Connecting with your customers might seem difficult at first, but with the right steps and practices, you can improve the messaging experience between your business and your customers. As more and more people begin to shop with businesses that can be directly contacted through Messenger, it’s time for businesses to step up and improve on […]
Breaking News: Facebook Launches its Exclusive News Tab
Journalism provides us with relevant and current news to keep us informed and stay up-to-date. However, when news content is lacking or not well-reported, it can deter one from receiving accurate information and thus the ability to make accurate and reliable decisions. In other words – people benefit from good journalism. Good journalism covers multiple […]
Like Instagram, Facebook Might Also Remove Like Counts
Yes, you read that right. Facebook is considering the idea of hiding its Like counts. A Facebook spokesperson recently confirmed the rumour; however, it is still currently in the testing phase, and therefore not fully visible to users yet. Instagram has already started testing the removal of Like counts in 7 countries already, including Canada […]
Top 4 Methods To Effectively Increase Your Facebook Reach
Facebook may not be the latest social media network around, but it is certainly still one of the most useful platforms chosen by marketers. According to the State of Social Media Report by Buffer, 93.7% of businesses use and are currently active on Facebook – the most among all other social media platforms. Case in […]
It’s Now Easier to Understand Why a Facebook Ad Is Shown
It’s a problem that many Facebook users face – we simply don’t understand why a particular ad is being shown to us on our feed. This is why Facebook is now going to provide even more detail when users click on the “Why am I seeing this ad?” option. Facebook first rolled out its targeted […]
A Small Business Owner? Here Are 10 Vital Social Media Tips
50% of your leads are going to come from social media. Whether it is from Facebook, Instagram or LinkedIn – it doesn’t really matter. It is hard to ignore the fact that social media has quickly become one of the best ways to connect to an overflowing pool of customers who are eager to buy […]