4 Twitter marketing strategies every digital marketer should apply.

4-twitter-marketing-strategies-every-digital-marketer-should-apply

Twitter is one of the most powerful social media marketing tools. It allows you to connect to customers, build relationships, and manage online brand reputation easily. In addition to posting links that redirect followers to company articles and blogs, you need to do more to succeed in Twitter marketing. The following are 4 top strategies […]

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4 crucial tips of using Snapchat to grow a business brand

4-crucial-tips-of-using-snapchat-to-grow-a-business-brand

Social media market involves purposeful targeting, forming the right personas, and working with the target audience to build stronger communities. Snapchat’s fast growth has become the new thing in town that promises a lot of potential for marketers. Bloomberg report indicated that users in Snapchat are now watching 10 billion videos a day. This is […]

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Using Memes to increase traffic in Social Media Marketing

using-memes-to-increase-traffic-in-social-media-marketing

Using memes is one of the most effective ways of driving traffic to a post, website, or blog. They are online quotes, images, stories, quotes, or even audios that go viral in a very short time. The concept of memes has become central to Social Media Marketing and inbound marketers in online marketing today. However, using […]

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5 social media marketing mistakes you must avoid

5 social media marketing mistakes you must avoid

To succeed in online marketing, your social media marketing campaigns must be carefully thought and executed. The marketing segment must be identified with vitality and your efforts implemented with great sensitivity to drive more traffic, get more referrals, and conversions. Despite this, many social media campaigns are still failing because of the following mistakes. Failing […]

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Interesting facts you need to know about LinkedIn marketing

Interesting facts you need to know about LinkedIn marketing

How often do you mention LinkedIn in your social media marketing conversations? Perhaps, not as often as you do other social networking sites, so to clear the air; LinkedIn is actually a social media site. It’s only that it has more grownups than any other social media site. Another interesting fact about LinkedIn is that […]

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4 mistakes businesses need to avoid on Instagram

4 Mistakes Businesses Need To Avoid On Instagram

Instagram demographics could be partially blamed for the reason marketers are hesitantly mounting lackluster Instagram marketing strategies. Or it could be most marketers don’t understand the marketing dynamics involved in hacking this 5-year-old site. Instagram appeals to the younger generation – millennials and the young at heart. Mark Zuckerberg bought a 13 employee startup for […]

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4 Difference between Facebook Marketing and Twitter Marketing

4 Difference between Facebook Marketing and Twitter Marketing

Social media marketing is just over a decade old. However, two platforms seem to have taken the largest share of the market since their inception; Facebook and Twitter. Then a question always lingers among brands and digital marketers –which is the best for marketing between the two? The best clear answer is actually no definite […]

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Top 4 ways to increase your business visibility online

The dawn of the Internet revolutionized how businesses go about their duties. In the past, all that businesses needed to do was to find a quality product or service, find a suitable location, price the product properly, do some bit of fliers, posters or even newspaper advertising and wait for the cash to roll in. […]

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The 5 ‘Cs’ of creating outstanding Facebook marketing posts

A solid social media marketing strategy not only serves to increase exposure for your business but also ensures that you engage, interact and connect with your existing and prospective customers. Take Facebook as an example. We can state unequivocally that Facebook marketing is mandatory if you want to bolster your brands, visibility and exposure. However, in […]

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5 steps to consider when setting up a social media marketing campaign

Social media has reached the maturity stage when it comes to online marketing. However, despite the necessity of a strong social media presence, there is a fair bit of planning required to formulate a strong social media marketing strategy. Step 1 – Goal Setting The first step is to identify one’s business goals. Every single […]

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