Journalism provides us with relevant and current news to keep us informed and stay up-to-date. However, when news content is lacking or not well-reported, it can deter one from receiving accurate information and thus the ability to make accurate and reliable decisions. In other words – people benefit from good journalism. Good journalism covers multiple […]
Social Media Marketing (SMM)
Like Instagram, Facebook Might Also Remove Like Counts
Yes, you read that right. Facebook is considering the idea of hiding its Like counts. A Facebook spokesperson recently confirmed the rumour; however, it is still currently in the testing phase, and therefore not fully visible to users yet. Instagram has already started testing the removal of Like counts in 7 countries already, including Canada […]
Top 4 Methods To Effectively Increase Your Facebook Reach
Facebook may not be the latest social media network around, but it is certainly still one of the most useful platforms chosen by marketers. According to the State of Social Media Report by Buffer, 93.7% of businesses use and are currently active on Facebook – the most among all other social media platforms. Case in […]
It’s Now Easier to Understand Why a Facebook Ad Is Shown
It’s a problem that many Facebook users face – we simply don’t understand why a particular ad is being shown to us on our feed. This is why Facebook is now going to provide even more detail when users click on the “Why am I seeing this ad?” option. Facebook first rolled out its targeted […]
A Small Business Owner? Here Are 10 Vital Social Media Tips
50% of your leads are going to come from social media. Whether it is from Facebook, Instagram or LinkedIn – it doesn’t really matter. It is hard to ignore the fact that social media has quickly become one of the best ways to connect to an overflowing pool of customers who are eager to buy […]
How To Steal Hearts Using Context In Your Content Strategy
There is no doubt that social’s impact on the purchasing decisions of consumers. According to a recent study, roughly 75% of people make decisions on what to buy based on the reviews and product descriptions that they read online. So, what does this tell us? While it may seem that investing in social media marketing […]
Is Your Brand Choosing The Winning Facebook Ad Objective?
Ever created a Facebook Ad? Then you will know how daunting and confusing it can be to start a brand-new ad campaign from scratch. With over 13 ad objectives to choose from, more time is often spent discussing and choosing the right one. And even in that case, you might not be making the best […]
Your Facebook Comments Will Now Also Be Ranked For Quality
In a recent announcement, Facebook has stated that there will be changes made to its News Feed algorithm once again – one that will see to impact a post’s reach, judging from the quality of its comments. Comments possessing specific quality signals will be deemed as more appealing by Facebook, while “lower-quality” comments will result […]
Best Practices For Optimising Video Reach On Facebook
A recently published post by Facebook has shed light on the practices that the social media giant employs for enhancing and widening your reach with video posts. It lists down several key tips for businesses to optimise their videos, showing the relevant signals which play a role in the video’s distribution on Facebook’s news feed. […]
Facebook’s Newly Updated News Feed Algorithm: What To Know
Facebook is once again tweaking its news feed algorithm – having announced two major updates aimed at increasing user engagement via the ranking of more personal content. One is intended to surface posts from the closest friends in a user’s social circle, while the other is meant to prioritize links a user might consider as […]