Category: Social Media Marketing (SMM)

How Does Facebook Choose What Makes It To Your News Feed?

How Does Facebook Choose What Makes It To Your News Feed?

Goodbye, chronological timelines. Hello, algorithmic Facebook feeds. It’s been long since I remember scrolling through every single post on my social media, back when it showed posts in the order they were uploaded. All the…
Ultimate Guide To Using Facebook Marketing For Your Business

Ultimate Guide To Using Facebook Marketing For Your Business

When it comes to building your online brand, you should know that social media marketing is essential in helping you establish a strong online presence. And with over 2.6 billion active users worldwide, there’s no…
Facebook’s Oversight Board: What It Means For Your Content

Facebook’s Oversight Board: What It Means For Your Content

As the Facebook community grew larger and larger, comprising more than 2 billion users worldwide, there is an urgent need for Facebook to make better decisions related to speech and online safety. With the establishment…

Facebook Deletes over 1,000 Targeting Options For Better Ad Targeting

With over 2 billion monthly active users on Facebook, getting to know who your customers are is essential for a successful Facebook Ads campaign. Through detailed targeting, advertisers can utilise a wide range of targeting…