According to The Straits Times, Singaporeans spend almost 12 hours a day on their devices. 70% of that time is spent on social media. That is quite a bit of time and makes the need for companies to use Digital Marketing techniques all the more necessary! However, the issue here is not the extent of […]
Social Media Marketing (SMM)
Facebook Advertising platform: Key challenges to anticipate
To succeed in Digital Marketing, you need to be focused and gauge your progress regularly. In addition to crafting top-notch content, it is important to use as many channels as possible to deliver more traffic and ROI. One common method used in online marketing is social media. Almost every target person in the target market […]
Using Instagram to market your e-commerce products? Try these tools
When it comes to Digital Marketing on social media, the most preferred platform is Facebook. However, it is not always the best when it comes to e-commerce marketing. A better platform to generate leads and give your business greater engagement is Instagram. Using Instagram presents one disadvantage to e-commerce stores; you can only add a […]
4 methods to grow your mailing list via Social Media
A business mailing list is a great Digital Marketing tool because it helps to boost conversions 3 times more compared to direct marketing on social media. Because you are marketing a product or service to people who already know about it, the chances of getting conversions are higher. As brands use social media marketing to […]
How to perfect your keyword research on social media?
To get results from social media marketing, it is prudent to perfect progressive keyword research and deep keyword analysis. Whether the target audience is on Facebook, Twitter, YouTube, or LinkedIn, the efforts should commence with establishing the appropriate keywords to apply. This post is an account of how to do keyword research on 3 main […]
Tips for integrating social media to your company’s marketing strategy
Social media is one of the most important online marketing platforms for many brands today. Your fans, customers, and potential clients are all on social media. The following are the most effective tips for integrating social media into your site. Picking the right strategy as opposed to tools Unlike other strategies, social media is still […]
4 must-use social media tools for your online campaigns
In today’s digital world, success in online marketing cannot be complete without an appropriate focus on social media platforms. No matter what the target population your brand is focusing on, the truth is that a big chunk is on social media. Therefore, you must reach them, stay with them, identify with them, and give convincing […]
How to get the best out of your Facebook videos
Using social media videos is a rich online marketing strategy for brand managers and marketers because of the ability to grab attention, drive traffic and conversions. Your clients are no longer just looking for the product to buy, but want to be entertained and feel valued to convert. On Facebook, over 8 billion of viewers […]
Using Facebook Live to raise engagement with audience
The pillar of online marketing today is social media. Facebook has more than 1.55 billion users and millions of people interacting on a daily basis. For Facebook marketers, this is a large pool of potential clientele to drive more traffic, conversion, and increase profit margin. However, many are the marketers who still perform sub-optimally on […]
Social media retargeting with three of the latest Pinterest changes
Remarketing is one of the best strategies to drive conversions because the target audience already understands your brand. To help you use this powerful model of online marketing, Pinterest has taken it to an even higher level with new three changes to assist target users who previously engaged with your pins. Engagement retargeting Pinterest has […]