Success is not measured by the amount of money you make, but by the difference, you make in people’s lives – Michelle Obama
With the above quote as our inspiration, Impossible Marketing has initiate Project KATE. The project will be a way for us to give back to society and practice Corporate Social Responsibility (CSR) in Singapore.
K-Knowledge
We reserve a few seats for the less fortunate in each of our digital marketing training courses for the public. Through the training sessions, we hope that they can gain valuable knowledge and acquire new skills. Our training programs include SEO, PPC, Social Media Marketing and other marketing related courses.
- For organisations who wish to send the less fortunate for our training programs, please email us at projectkate@impossible.sg
- For trainers and volunteers who wish to teach a skill to the less fortunate, please feel free to contact us. We can serve as a liaison between you and the different organisations we have worked with in the past.
A-Awareness
Another part of our CSR plan involves helping to increase the public’s awareness of issues faced by the less fortunate in Singapore.
As we have both knowledge and experience in video marketing, the video team at Impossible Marketing can create a free corporate video for charity organisations in Singapore. Our video team will handle the entire process, from writing a script, shooting and editing the video, to advertising the finalised product.
Here are some of the charity video we have created:
A blood donation animation video we created for HSA and Red Cross Singapore.
“10 Ways To Be Charitable This Season” for Giving.sg.
A video for APSN Mystical Cafe.
We also donated 500 meals for their trainees under the “Pay It Forward” initiative.
A video for Pope Jai Thai.
We created a compelling video and advertise for this restaurant. All for free.
- Organisations that will like us to create a CSR video for them can email us at projectkate@impossible.sg
- Videographers and video editors who wish to assist us in the video creation process can also contact us via the email above.
T-Time
Donation may not necessarily be in monetary form. We can always contribute as a volunteer and donate our time to help the less fortunate.
As such, we are extremely proud to be the Digital Marketing partner of Giving.sg.
The Giving.sg volunteer platform connects volunteers and charity organisations to a single website. Instead of browsing through every charity organisation websites and Facebook pages, volunteers can access to different charity organisations that needed voluntary assistance in a single website. On the other hand, charity organisations also benefit from having a wider reach to a larger group of volunteers.
As part of Project KATE, we are managing Giving.sg digital campaigns for free. Our aim is to bring more online visibility to Giving.sg and encourage more volunteers to donate their time.
Click on the picture below to access to Giving.sg volunteer platform.
E-Employment
The “E” in “KATE” stands for Employment, which is what we hope to achieve with our CSR plan.
We hope that the Knowledge we share with the less fortunate can help them develop technical skills that will increase their chances of finding a job. By creating free corporate videos to raise Awareness about charity organisations in Singapore, we hope that the organisations will hire the less fortunate once their business improves. By managing Giving.sg Digital Marketing campaigns, we hope to create more online visibility to this platform and gather more volunteers to donate their Time at different charity events. Hopefully, this can somehow link up the less fortunate to an Employment opportunity.
Be a part of Project KATE today!
Get more information at https://www.impossiblefoundation.org