100% SkillsFuture
Payable Facebook
Marketing Course

Master the art of Facebook marketing
for businesses with our experts

Search Marketing Agency of the Year 2022
Lead Generation Agency of the Year 2022
Best Digital Strategist 2022
Most Effective Use of Digital Customer Acquisition 2022

Learn from an Experienced
Facebook Marketing Partner

Facebook Marketing Course Overview

Facebook is one of the best places to advertise and market your brand.

About 80% of social referrals to e-commerce sites come from Facebook. And 1.96 billion users in the world are active on the site! As a result, so many businesses are using Facebook advertisements to capture the attention of their audience.

Want to find out how you can take advantage of the massive pool of users on Facebook, and attract their attention with compelling, strategic ads? Join us to explore the best ways to advertise on Facebook, and turn users into new leads and customers!

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Learn From Real Practitioners

Learn from a Real Practitioner

When you join a course by us, rest assured you will be taught by an experienced professional! These are our strategists who have real experience designing and handling successful campaigns. So, expect to get the latest tips and tricks, and real, usable advice from them!

100% Payable Using SkillsFuture Credit

Choose a marketing agency that knows their stuff. Better yet if they are certified! We are a Google and Meta business partner, which is proof of our experience and knowledge in the field. Don’t waste your precious time figuring out the latest Google updates – we’ll get ahead of the curve for you.

100% payable using SkillsFuture credit ​
Get Tips From Facebook Marketing Course

Get Insights from Seasoned Facebook Marketers

We have been a Meta business partner company since 2020, and have handled over 300 clients and $4m ad spend on Meta. Need we say more? Touch base with our Facebook experts and learn the secret sauce to our successful social media campaigns!

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Proudly #MadeInSingapore

#SupportLocal with Us

We’re proud to be a home-grown company in Singapore, and we want to nurture budding digital marketing talents like you! Our combined years of experience in Singapore has made us well-versed with the ins and outs of the market here. Join us to grow local businesses and talents!

Course Details

Course Objective

By the end of the course, you will be able to:

  • Set up and manage a Facebook Business Page in Business Manager
  • Understand the various types of Facebook Advertising objectives, and how they impact targeting, optimizing options and ad types.
  • Create a Facebook Advertising campaign, define ad set variables (bidding & budget, audience targeting, location), and design a Facebook ad creative (video, carousel, single image ads)
  • Manage and optimize a Facebook Advertising Campaign
  • Use Audience Selection Tools (Behaviors, Interests, Demographics, Connections, Age ranges, Languages, or Locations etc..) for better Ad Targeting
  • Be able to set up a Facebook Pixel to measure, optimise, and build audiences for advertising campaigns
  • Understand Facebook Insights data and Facebook Ads Reports

Key Features

  • 100% payable using SkillsFuture Credit
  • Learn from an active Social Media Marketing company that manages 300 campaigns with more than SGD $2 million dollars of ad spend!
  • Live case study with active campaigns
  • Up-to-date course modules
  • Hands-on training
  • A step-by-step guide to creating your Facebook Campaign
  • Actionable strategies you can implement during and after the course
  • Structured curriculum developed by Facebook experts with extensive experience in the Asia region
  • Certificate of Completion
  • After course support

Course Modules

Module 1 – Introduction 

  • What is Facebook Marketing
  • Why your business needs Facebook Marketing
  • 10 Benefits of using Social Media
  • Different Types of Facebook Marketing campaigns

Module 2 – Different types of Facebook account

  • Introduction to Facebook page
  • Introduction to Facebook account
  • The relationship between a Facebook account and a Facebook page

Module 3 – Create a Facebook Fan Page

  • Types of Facebook page that suit your needs
  • Facebook page creation

Module 4 – Define Target Audience

  • Create your Buyer Personas
  • Defining your ideal target audience
  • Audience targeting (Behaviors, Interests, Demographics, Connections, Age ranges, Languages, or Locations)

Module 5 – Facebook Ad Creative Creation 

  • How to source for images
  • How to create a Facebook Ad Creative if you are not a graphic designer
  • Facebook Ad creative best practices

Module 6 – Facebook Ad Copywriting

  • Creation of Facebook ads copywriting
  • Facebook ads Copywriting best practices

Module 7 – Facebook Ad Set Up

  • Setting up the Ad Manager
  • Creating an Ad Campaign
  • Creating a targeted audience with Audience Insight
  • Choosing the ideal Facebook Ad format
  • Setting Facebook Ad bidding and optimization

Module 8 – How to use Facebook Pixel

  • What is Facebook pixel
  • How to create Facebook pixel
  • Setup Facebook Pixel on your website

Module 9 – Measuring campaign effectiveness and optimization

  • Evaluating and optimizing the performance of ad campaigns
  • How to perform A/B Testing


Lynn is the New Business Director at Impossible Marketing. She graduated with an RMIT degree in Business Management and Business IT diploma during her polytechnic years. Lynn has many years of experience in the Digital Marketing industry. As a Business Consultant, she customised business solutions for the marketing needs of different industries.

Lynn has vast experience working on hundreds of WordPress website development projects and multiples Facebook advertising campaigns, which achieve a 900% increment in leads in less than 3 weeks. Lynn now spearheads the website development and Facebook advertising training programs at Impossible Marketing.

Who Should Attend

  • Business owners and entrepreneurs who wish to advertise their business and get leads through Facebook Marketing
  • Aspiring entrepreneurs who wish to start their own business
  • Existing Digital Marketers who wish to learn or improve their existing Facebook Marketing campaigns
  • Working professionals who are looking for a career change to the Digital Marketing industry


  • Basic computer knowledge
  • Please bring your own laptop for the course

A laptop can be provided during training upon request (please inform us 2 days before the start of the course)

More Details

Post Course Support

  • 6 months email support


  • Participants will receive certification upon completion of the course

Course Fee

  • $500 (100% payable using SkillsFuture Credit)
  • NTUC members can use UTAP to fund $250 of the course fee

Class Size

  • Minimum 4 to start
  • Maximum 10 pax (2-3 seats will be reserved for the less fortunate as part of our CSR)

Course Venue

  • The live training will be conducted online
  • Students will be given a link to access to the live training on that day


Available Course Dates
Courses will resume in 2024

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