Google Ads are the ads you see at the top of the search engine results page when you Google for something.
Businesses use this to boost their visibility and spread brand awareness quickly and easily. With these pay-per-click (PPC) ads, advertisers pay only whenever the ads are clicked on – which means free advertising for your brand even if few actually click on the ad!
Want to get familiar with how Google Ads work and learn the best practices of search engine marketing? With our guided and hands-on course, you will be ready to launch your own PPC campaign right after! Join us – the course is 100% SkillsFuture payable too!
When you join a course by us, rest assured you will be taught by an experienced professional! These are our strategists who have real experience designing and handling successful campaigns. So, expect to get the latest tips and tricks, and real, usable advice from them!
Choose a marketing agency that knows their stuff. Better yet if they are certified! Our company is accredited by Google and Facebook, which is proof of our experience and knowledge in the field. Don’t waste your precious time figuring out the latest Google updates – we’ll get ahead of the curve for you.
Need more reasons to join our course? We have been a certified Google Partner company since 2014, and have handled over $4m of Google Ad spend. Meet our Search Engine Marketing (SEM) masters who not only handle our daily PPC campaigns, but have taken them to success – learn how you can do it, too!
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We’re proud to be a home-grown company in Singapore, and we want to nurture budding digital marketing talents like you! Our combined years of experience in Singapore has made us well-versed with the ins and outs of the market here. Join us to grow local businesses and talents!
By the end of the course, you will be able to:
Module 1 – Basics of Google Ads
Module 2 – Identify Business Requirements
Module 3 – Campaign Setup & Ad Groups Structure
Module 4 – Ad Text
Module 5 – Keywords research
Module 6 – Biddings
Module 7 – Optimisation
Module 8 – Live Demo
Armed with more than 5 years of digital marketing experience, Irvin is currently a trainer at Impossible Marketing. In his previous job, he works as an account manager in a digital agency and manages more than SGD $1 million in Google Ads spending. Some of the clients under his care are KFC, Pizza Hut and Dyson.
Having the key knowledge of managing and creating profitable Ads campaigns, he now leads the Google Ads and Analytics training programs at Impossible Marketing. Irvin is also a former trainer at General Assembly.
A laptop can be provided during training upon request (please inform us 2 days before the start of the course)
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