100% SkillsFuture
Payable Google
Ads Course

Discover Google Ads best practices from actual PPC professionals

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Learn from an Award-winning Agency
in Singapore

Google Ads Course Overview

Google Ads are the ads you see at the top of the search engine results page when you Google for something.

Businesses use this to boost their visibility and spread brand awareness quickly and easily. With these pay-per-click (PPC) ads, advertisers pay only whenever the ads are clicked on – which means free advertising for your brand even if few actually click on the ad!

Want to get familiar with how Google Ads work and learn the best practices of search engine marketing? With our guided and hands-on course, you will be ready to launch your own PPC campaign right after! Join us – the course is 100% SkillsFuture payable too!

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Learn From Real Practitioners

Learn from a Real Practitioner

When you join a course by us, rest assured you will be taught by an experienced professional! These are our strategists who have real experience designing and handling successful campaigns. So, expect to get the latest tips and tricks, and real, usable advice from them!

100% Payable Using SkillsFuture Credit

Choose a marketing agency that knows their stuff. Better yet if they are certified! Our company is accredited by Google and Facebook, which is proof of our experience and knowledge in the field. Don’t waste your precious time figuring out the latest Google updates – we’ll get ahead of the curve for you.

100% payable using SkillsFuture credit ​
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Get Insights from Active SEM Professionals

Need more reasons to join our course? We have been a certified Google Partner company since 2014, and have handled over $4m of Google Ad spend. Meet our Search Engine Marketing (SEM) masters who not only handle our daily PPC campaigns, but have taken them to success – learn how you can do it, too!

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We’re proud to be a home-grown company in Singapore, and we want to nurture budding digital marketing talents like you! Our combined years of experience in Singapore has made us well-versed with the ins and outs of the market here. Join us to grow local businesses and talents!

Course Details

Course Objective

By the end of the course, you will be able to:

  • Use Google Keyword Planner Tool to identify the right keywords for your campaign
  • Understand the key differences between Broad, Phrase, Exact keywords and use them to enhance your campaign.
  • Properly set up a Google Ads Search Campaign
  • Create organised & structured ad groups
  • Do A/B Testing of your Ads campaign
  • Learn advanced Google Ads optimization skills 
  • Improve your CTR (click through rate) via ad extensions
  • Track where your customers come from via call tracking
  • Lower your Ads marketing costs with negative keywords

Key Features

  • 100% payable using SkillsFuture Credit
  • Learn from an active Google Ads (PPC) Agency that manages more than SGD $4 million dollars of ad spend!
  • Up-to-date course modules
  • Hands-on training
  • A step-by-step guide to creating your 1st Ads Campaign
  • Actionable strategies you can implement during and after the course
  • Structured curriculum developed by PPC experts with extensive experience in the Asia region
  • Live examples & case studies
  • Certificate of Completion
  • After course support

Course Modules

Module 1 – Basics of Google Ads

  • What is Google Ads
  • How Ads affect Google
  • How can Ads benefit your business
  • Ads account setup (Step By Step)

Module 2 – Identify Business Requirements

  • Brainstorm solutions/problems
  • How to use Keyword Planner
  • How to use Google Trends

Module 3 – Campaign Setup & Ad Groups Structure

  • How to create a campaign
  • How to structure ad groups according to business requirements
  • How to use Keyword Planner to form ad groups

Module 4 – Ad Text

  • Why is A/B Testing important for every campaign
  • What is Click Through Rate (CTR) and why is important for your campaign
  • Best practices for Ad Text
  • Ad Text Practice with Review
  • Comparison of Good and Bad ad Text examples

Module 5 – Keywords research

  • Keyword Types (Broad, Phrase, BMM, Exact)
  • Which keyword type(s) are used by top agencies in Singapore
  • Examples and case studies
  • A shortcut for keyword type generation

Module 6 – Biddings

  • How much should you bid for a keyword
  • Why bidding for the top position may be a double-edged sword
  • How Quality Score affects your bid prices

Module 7 – Optimisation

  • Improve your CTR (click through rate) via ad extensions
  • Track where your customers come from via call tracking
  • Discover keywords that created the clicks via search terms
  • Lower your costs with negative keywords
  • Improve targeting via time & location optimisation
  • Improve signups and conversions via landing page optimisation

Module 8 – Live Demo

  • Exclusive PPC traffic data for a case study
  • Trainer to walk through a live campaign (no photos allowed)


Armed with more than 5 years of digital marketing experience, Irvin is currently a trainer at Impossible Marketing. In his previous job, he works as an account manager in a digital agency and manages more than SGD $1 million in Google Ads spending. Some of the clients under his care are KFC, Pizza Hut and Dyson.

Having the key knowledge of managing and creating profitable Ads campaigns, he now leads the Google Ads and Analytics training programs at Impossible Marketing. Irvin is also a former trainer at General Assembly.

Who Should Attend

  • Business owners and entrepreneurs who wish to use Google Ads to get leads
  • Aspiring entrepreneurs who wish to start their own business
  • Digital marketers who wish to learn or improve their existing Google Ads campaign
  • Working professionals who are looking for a career change to the digital marketing industry


  • Basic computer knowledge
  • Please bring your own laptop for the course

A laptop can be provided during training upon request (please inform us 2 days before the start of the course)

More Details

Post Course Support

  • 6 months email support


  • Participants will receive certification upon completion of the course

Course Fee

  • $500 (100% payable using SkillsFuture Credit)
  • NTUC members can use UTAP to fund $250 of the course fee

Class Size

  • Minimum 4 to start
  • Maximum 10 pax (2-3 seats will be reserved for the less fortunate as part of our CSR)

Course Venue

  • The live training will be conducted online
  • Students will be given a link to access to the live training on that day


Available Course Dates
Courses will resume in 2022

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