Google Analytics is a free web analytics service offered by Google available to anyone with a Google account.
This tool provides you with valuable insights about the online behaviour of visitors on your website. It can also inform you about keyword performance and competitiveness, which are vital pieces of information you need to craft your Search Engine Optimisation (SEO) and Pay Per Click (PPC) strategies.
Want to learn how to navigate and use the information on Google Analytics? All are welcome to learn from our in-house Google experts in this SkillsFuture-payable course. Discover how you can take your digital marketing to greater heights with your newfound skills!
When you join a course by us, rest assured you will be taught by an experienced professional! These are our strategists who have real experience designing and handling successful campaigns. So, expect to get the latest tips and tricks, and real, usable advice from them!
Choose a marketing agency that knows their stuff. Better yet if they are certified! Our company is accredited by Google and Facebook, which is proof of our experience and knowledge in the field. Don’t waste your precious time figuring out the latest Google updates – we’ll get ahead of the curve for you.
We’re not a certified Google Partner Company for nothing! From daily handling of search advertising campaigns, to using Google Analytics to source the best keywords for SEO, let us show you how it’s done. Join us for sneak peeks into real campaign data and guidance!
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We’re proud to be a home-grown company in Singapore, and we want to nurture budding digital marketing talents like you! Our combined years of experience in Singapore has made us well-versed with the ins and outs of the market here. Join us to grow local businesses and talents!
By the end of the course, you will be able to:
Module 1 – Introduction to Google Analytics
Module 2 – Setup
Module 3 – Different ways to install tracking code to your website
Module 4 – Dashboard Walkthrough
Module 5 – Reports Analysis
Module 6 – Campaign Tagging
Module 7 – Setting up alerts & account linking
Module 8 – Live Analysis
Bonus – Ways to reduce bounce rate
Armed with more than 5 years of digital marketing experience, Irvin is currently a trainer at Impossible Marketing. In his previous job, he works as an account manager in a digital agency and manages more than SGD $1 million in Google Ads spending. Some of the clients under his care are KFC, Pizza Hut and Dyson.
Having the key knowledge of managing and creating profitable Ads campaigns, he now leads the Google Ads and Analytics training programs at Impossible Marketing. Irvin is also a former trainer at General Assembly.
A laptop can be provided during training upon request (please inform us 2 days before the start of the course)
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