100% SkillsFuture
Payable Google
Analytics Course

Discover how to use Google Analytics
data to improve your marketing strategies

Search Marketing Agency of the Year 2022
Lead Generation Agency of the Year 2022
Best Digital Strategist 2022
Most Effective Use of Digital Customer Acquisition 2022

Learn from a Certified Google Partner Company

Google Analytics Course Overview

Google Analytics is a free web analytics service offered by Google available to anyone with a Google account.

This tool provides you with valuable insights about the online behaviour of visitors on your website. It can also inform you about keyword performance and competitiveness, which are vital pieces of information you need to craft your Search Engine Optimisation (SEO) and Pay Per Click (PPC) strategies.

Want to learn how to navigate and use the information on Google Analytics? All are welcome to learn from our in-house Google experts in this SkillsFuture-payable course. Discover how you can take your digital marketing to greater heights with your newfound skills!

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Learn From Real Practitioners

Learn from a Real Practitioner

When you join a course by us, rest assured you will be taught by an experienced professional! These are our strategists who have real experience designing and handling successful campaigns. So, expect to get the latest tips and tricks, and real, usable advice from them!

100% Payable Using SkillsFuture Credit

Choose a marketing agency that knows their stuff. Better yet if they are certified! Our company is accredited by Google and Facebook, which is proof of our experience and knowledge in the field. Don’t waste your precious time figuring out the latest Google updates – we’ll get ahead of the curve for you.

100% payable using SkillsFuture credit ​
Google Partner

Get Insights from a Google Partner Company

We’re not a certified Google Partner Company for nothing! From daily handling of search advertising campaigns, to using Google Analytics to source the best keywords for SEO, let us show you how it’s done. Join us for sneak peeks into real campaign data and guidance!

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We’re proud to be a home-grown company in Singapore, and we want to nurture budding digital marketing talents like you! Our combined years of experience in Singapore has made us well-versed with the ins and outs of the market here. Join us to grow local businesses and talents!

Course Details

Course Objective

By the end of the course, you will be able to:

  • Set up a Google Analytics account and install the code/plugin on your website
  • Understand the various features of the Google Analytics dashboard
  • Set up the right conversion tracking/goals for to track conversions for your business
  • Analyze Google Analytics data and implement improvements on the website and reduce bounce rate
  • Able to use the data from the Google Analytics dashboard to make data-driven business decisions
  • Track the success of campaigns
  • Remove spam traffic and set up custom alerts

Key Features

  • 100% payable using SkillsFuture Credit
  • Learn from a Digital Marketing Company that uses Google Analytics on a daily basis!
  • Up-to-date course modules
  • Hands-on training
  • A step-by-step guide to setting up a Google Analytics account and using it to track online traffic
  • Actionable strategies you can implement during and after the course
  • Structured curriculum developed by Google Analytic experts in Singapore
  • Live examples & case studies
  • Certificate of Completion
  • After course support

Course Modules

Module 1 – Introduction to Google Analytics

  • What is Google Analytics
  • Why tracking of your data is important

Module 2 – Setup

  • Set up Google analytics
  • Link Google Analytics to your website (Plugin Or Custom Code)

Module 3 – Different ways to install tracking code to your website

  • Via WordPress plugin
  • Via custom code insertion

Module 4 – Dashboard Walkthrough

  • Showing of demo account
  • Understanding of key metrics like Goals, Keywords, channels, Time Spent, Bounce Rate, Traffic (Mobile vs Desktop)
  • Navigating through the Google Analytics data
  • What are the important things to look out for
  • What are the key areas to monitor and analyse

Module 5 – Reports Analysis

  • How to read real-time reports
  • How to use audience reports to search for top customers
  • How to use acquisition reports to increase web traffic & revenue
  • How to use behaviour reports to find popular web content on your website

Module 6 – Campaign Tagging

  • How to track the success of campaigns
  • How to tag a campaign link (step by step)

Module 7 – Setting up alerts & account linking

  • How to remove spam traffic
  • How to set up custom alerts
  • How to link Google Ads to Google Analytics
  • How to add colleagues/outsourced worker to Google Analytics
  • Learn the steps to integrate your Google Analytics account to your Google Search Console

Module 8 – Live Analysis 

  • View a live data of Google Analytics

Bonus – Ways to reduce bounce rate

  • Website optimization
  • Marketing promo analysis
  • Campaign optimization
  • Different type of software


Armed with more than 5 years of digital marketing experience, Irvin is currently a trainer at Impossible Marketing. In his previous job, he works as an account manager in a digital agency and manages more than SGD $1 million in Google Ads spending. Some of the clients under his care are KFC, Pizza Hut and Dyson.

Having the key knowledge of managing and creating profitable Ads campaigns, he now leads the Google Ads and Analytics training programs at Impossible Marketing. Irvin is also a former trainer at General Assembly.

Who Should Attend

  • Business owners and entrepreneurs who wish to get free and sustainable leads from Google search
  • Aspiring entrepreneurs who wish to start their own business
  • Digital Marketers who wish to learn or improve their existing SEO ranking in Google search
  • Working professionals who are looking for a career change to the Digital Marketing industry


  • Basic computer knowledge
  • Please bring your own laptop for the course

A laptop can be provided during training upon request (please inform us 2 days before the start of the course)

More Details

Post Course Support

  • 6 months email support


  • Participants will receive certification upon completion of the course.

Course Fee

  • $500 (100% payable using SkillsFuture Credit)
  • NTUC members can use UTAP to fund $250 of the course fee

Class Size

  • Minimum 4 to start
  • Maximum 10 pax (2-3 seats will be reserved for the less fortunate as part of our CSR)

Course Venue

  • The live training will be conducted online
  • Students will be given a link to access to the live training on that day


Available Course Dates
Courses will resume in 2024

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