100% SkillsFuture
Payable SEO Course

Pick up the latest SEO tools to boost your website visibility

Search Marketing Agency of the Year 2022
Lead Generation Agency of the Year 2022
Best Digital Strategist 2022
Most Effective Use of Digital Customer Acquisition 2022

Receive Guidance from the Industry’s Experts

SEO Course Overview

Search Engine Optimisation (also known as SEO) are a set of strategies aimed at pushing a website to the top of the search engine results page. Most customers begin their search for a product with an online search. When your website is optimised, it will appear more prominently to searchers, and improve your brand’s visibility. The best thing? SEO is very low-cost and effective!

Want to find out how to bring your webpage closer to the first page of Google? If yes, you have to join us on this course to pick up the fundamentals! Pick up actionable steps you can take home to boost your website right away!

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Learn From Real Practitioners

Learn from a Real Practitioner

When you join a course by us, rest assured you will be taught by an experienced professional! These are our strategists who have real experience designing and handling successful campaigns. So, expect to get the latest tips and tricks, and real, usable advice from them!

100% Payable Using SkillsFuture Credit

Choose a marketing agency that knows their stuff. Better yet if they are certified! Our company is accredited by Google and Facebook, which is proof of our experience and knowledge in the field. Don’t waste your precious time figuring out the latest Google updates – we’ll get ahead of the curve for you.

100% payable using SkillsFuture credit ​
SEO Marketing Course Tips

Get Insights from a Company with Proven Results

Our instructors don’t just talk – they walk the talk! Our company website has consistently topped the search rankings for SEO-related keywords on Google. Want to do the same for your website and keywords? Come and hear from those who have made it happen!

500 Positive Reviews and Counting

Search for our company reviews and you will find:

  • 100+ 5-stars Reviews on Google Business
  • 100+ Recommendations on Facebook
  • 300+ Positive Video Testimonials on Youtube

We’re glad to know we’re doing something right. Like what we’re doing? Leave us a note too!

More Than 500 Positive Review
Proudly #MadeInSingapore

#SupportLocal with Us

We’re proud to be a home-grown company in Singapore, and we want to nurture budding digital marketing talents like you! Our combined years of experience in Singapore has made us well-versed with the ins and outs of the market here. Join us to grow local businesses and talents!

Course Details

Course Objective

By the end of the course, you will be able to:

  • Have a better understanding of Google Updates and how they affect SEO
  • Learn how to identify the right keywords for your SEO campaigns 
  • Identify the SEO elements that Google is looking for to rank a website
  • Apply step-by-step SEO strategies to improve your SEO rankings
  • Grasp the knowledge of On-Page vs Off-Page SEO signals that Google reads

Key Features

  • 100% payable using SkillsFuture Credit
  • Learn from a company with proven SEO results – we are consistently ranked #1 in Google!
  • Tons of student testimonials
  • Up-to-date course modules
  • Hands-on training
  • A step-by-step guide to optimising your website
  • Actionable strategies you can implement during and after the course
  • Structured curriculum developed by SEO experts with extensive experience in the Asia region
  • Certificate of Completion
  • After course support

Course Modules

Module 1 – Introduction

  • What is SEO
  • How do Search Engines work
  • SEO vs Pay Per Click (PPC)
  • Latest Google Updates (Penguin, Panda, Hummingbird etc.)

Module 2 – Keywords Research

  • Understanding Google Keyword Planner Tool
  • Keyword selection process: Short-tail vs Long-tail, Action vs General

Module 3 – Web Hosting & Domain Name

  • What is domain name and web hosting
  • How they affect SEO

Module 4 – WordPress & Plugins

  • Basic introduction to the use of WordPress
  • Suggested WordPress plugins for a better SEO ranking

Module 5 – On-Page SEO

  • What is On-Page optimization and how it affects ranking
  • Types of SEO signals that Google captures
  • Understanding Mobile SEO and how it affects ranking
  • Video and Image optimization
  • SEO Link Strategies – Internal, External and Permalink
  • Building Google preferred web structure
  • Content optimization
  • Understanding Google meta tag and meta description
  • Case studies – Good vs Poor On-Page SEO websites

Module 6 – Off-Page SEO

  • What is Off-Page optimization and how it affects ranking
  • Effective link building strategies
  • Case studies – Good vs Poor Off-Page SEO websites

Module 7 – Google Search Console

  • What is Google Search Console
  • Google indexing process
  • Building and Submitting XML Sitemap
  • How XML Sitemap affect your SEO ranking

Module 8 – Q & A

  • Q & A to wrap up the training course


Serene started working at Impossible Marketing in 2014. She was personally trained, guided and groomed as an understudy to our founder, Alan, and often assists in our SEO classes as an assistant trainer.

With years of experience as an assistant trainer to Alan, she polished her skills to teach and better explain SEO concepts to students. Having conducted several SEO classes by herself, she has garnered the likes of students who find her teaching easy to understand and course content to be well structured.

Who Should Attend

  • Business owners and entrepreneurs who wish to get free and sustainable leads from Google search
  • Aspiring entrepreneurs who wish to start their own business
  • Digital Marketers who wish to learn or improve their existing SEO ranking in Google search
  • Working professionals who are looking for a career change to the Digital Marketing industry


  • Basic computer knowledge
  • Please bring your own laptop for the course

A laptop can be provided during training upon request (please inform us 2 working days before the start of the course)

More Details

Post Course Support

  • 6 months email support


  • Participants will receive certification upon completion of the course.

Course Fee

  • $500 (100% payable using SkillsFuture Credit)
  • NTUC members can use UTAP to fund $250 of the course fee

Class Size

  • Minimum 4 to start
  • Maximum 10 pax (2-3 seats will be reserved for the less fortunate as part of our CSR)

Course Venue

  • The live training will be conducted online
  • Students will be given a link to access to the live training on that day


Our Testimonials


This course has been discontinued. You can consider taking up our Advanced SEO course which is personally conducted by our Founder and CEO, Alan Koh.