Google Display Network is categorised under the Display Network of Google AdWords and involve the display of visual banner ads or text on advertising-supported websites. Through the banner ads, you can promote your products or services to anyone browsing the particular website your ads are displayed on. Even if the user does not click on your ad, Google Display Network still allows you to promote your business and increase your impressions.
Google display network includes YouTube, Gmail and many more. With thousands of internet users visiting these websites daily, Google Display Network (GDN) allows you to place your advertisement on these websites for maximum exposure of your business.
While Google Display Network can be very beneficial for businesses, it is easy to overlook crucial steps like retargeting that may determine the success of your campaign. With our assistance, you can be assured that your ads on Google Display Network will be shown towards your targeted audience while remaining within your budget.
Google display network includes YouTube, Gmail and many more websites. With thousands of internet users visiting these websites daily, Google Display Network (GDN) allows you to place your advertisement on these websites for maximum exposure of your business.
Why is Google Display Network (GDN) important?
The Google Display Network (GDN) is an extremely useful tool for branding, as it allows you to create image, text or video advertisements. You can also you GDN to create advertisements that will flash your company’s logo, catching the attention of Internet users browsing a website.
How can Google Display Network (GDN) help in my business?
Many websites within the Google Display Network (GDN) will have regular visitors that visit their websites frequently. By using GDN, your advertisements will appear on web pages that have similar content. That will likely increase the conversion rate, as only relevant advertisements are displayed to website visitors.
What are the advantages of Google Display Network (GDN)?
Below are some advantages of Google Display Network (GDN):
Your ads can be included in the Google Display Network (GDN) within one day if it fulfils the terms and conditions set by Google Search. The faster your ads are shown to your targeted audience, the faster you can connect with your potential customers.
Great for branding
As highlighted earlier, the Google Display Network (GDN) is extremely beneficial for branding. Instead of seeing a standard text advertisement, your potential customers get to see your image or video advertisement with your company logo! Research has shown that customers are more likely to respond to image and video advertisements as compared to a standard text advertisement.
Similar to Search Engine Marketing (SEM), Google Display Network (GDN) only charges you if a website visitor clicks on your advertisement and gets directed to your website. If the visitor sees your advertisement but does not click on it, you pay nothing. However, GDN will still help to improve your brand awareness, as more visitors will find out about your business.
Similar to Search Engine Marketing (SEM), the Google Display Network (GDN) allows you to set a maximum cost per click, allowing you to better manage your marketing budget. It also allows you to set a daily budget for your advertising cost, preventing you from exceeding your marketing budget. Once you have reached the maximum marketing budget for that day, your advertisement will stop and resume on the next day. You will only pay if the Internet user clicks on the advertisement. The advertising cost depends on the competitiveness of the keywords and the industry you are in.
Expose your advertisement 24 hours a day, 7 days a week
Google Display Network (GDN) allows your advertisement to be shown 24 hours a day, 7 days a week. With GDN, you will not have to worry about a lack of exposure, as your advertisements will reach your potential customers regardless of the date or time.
Your advertisement will only be shown only if the page on the website contains keywords or content that is related to your advertisement. Thus, visitors browsing the website are more likely to purchase your products or services as they have already expressed their interest by visiting the website with keywords similar to yours.
Points to take note on Google Display Network (GDN)
Google Display Network (GDN) allows your advertisement to be shown on the relevant content website only if it is within your marketing budget.
Example: If you have a $1000 marketing budget per month, this equates to $33.33 per day. If your targeted keyword costs $1 per click, your budget can only last for 33 clicks. After 33 potential customers have clicked on your advertisement, your advertisement will not be shown anymore until the next day.