On-page SEO refers to the practice of optimising web pages by using targeted keywords to boost search traffic and visibility. It involves inserting relevant keywords into page-specific elements such as meta data, title tags, headings, internal links, URL, and content. As Google algorithm is constantly updating itself to be more sophisticated and advanced, on-page SEO has also become increasingly important to improve search rankings. When done well, on-page SEO enables Google to better match your content with the relevant search queries,i which users will better appreciate as well.

Off-page SEO refers to elements and actions outside of the target website that can impact your search rankings within the search engine results page. Together with on-page SEO, these make up factors of SEO marketing. The main purpose of off-page SEO is to send a strong signal to Google on the website’s relevancy, credibility and authority.

This can be done by gaining high domain authority (DA) backlinks to your website. Every backlinks serve as a vote of trust in Google’s perspective as these links are usually earned only when users find the content useful, which makes them want to share it with others by linking and directing them to the relevant web page. All these backlinks will work towards improving your search engine ranking.

Local SEO refers to the process of optimising local businesses’ visibility on the Internet, mainly those with a physical location in the immediate geographical area.

By following some of the best SEO marketing practices, these businesses can boost organic traffic from customer’s searches in surrounding areas. Some of these practices include listing your business on Google, being engaging on social media, as well as optimising URL, meta description, and content by including relevant keywords.

Understanding local search and optimising local SEO is powerful and essential for local businesses. Missing out on optimising local SEO could mean losing out on gaining prospective customers who may be interested in the products your business is selling.

Technical SEO refers to the ensuring of the technical requirements that a website needs to have to allow it to meet the goal of boosting organic search ranking in the evolving search engines. Important factors of technical SEO include indexing, crawling, website design, and rendering.

Technical SEO is important because if done poorly, the target website cannot be ranked no matter how good the content is. Basically, Google or any other search engines must be able to find, render, crawl, and index your website. Besides that, a secured website that is not only optimised for mobile users, but also free of duplicated content are among other factors that businesses need to look out for when conducting technical SEO.

Organic search is the major way through which people discover and visit websites. But, having a website is not enough, as about 91% of all websites don’t get any organic traffic at all. With SEO, your webpage gains more visibility at the top of the search rankings, giving people more chances to find your brand. Apart from its wide reach, SEO is also relatively low-cost and delivers sustainable results.