On-page SEO refers to the practice of optimising web pages by using targeted keywords to boost search traffic and visibility. It involves inserting relevant keywords into page-specific elements such as meta data, title tags, headings, internal links, URL, and content. As Google algorithm is constantly updating itself to be more sophisticated and advanced, on-page SEO has also become increasingly important to improve search rankings. When done well, on-page SEO enables Google to better match your content with the relevant search queries,i which users will better appreciate as well.

Off-page SEO refers to elements and actions outside of the target website that can impact your search rankings within the search engine results page. Together with on-page SEO, these make up factors of SEO marketing. The main purpose of off-page SEO is to send a strong signal to Google on the website’s relevancy, credibility and authority.

Local SEO refers to the process of optimising local businesses’ visibility on the Internet, mainly those with a physical location in the immediate geographical area.

Technical SEO refers to the ensuring of the technical requirements that a website needs to have to allow it to meet the goal of boosting organic search ranking in the evolving search engines. Important factors of technical SEO include indexing, crawling, website design, and rendering.

Organic search is the major way through which people discover and visit websites. But, having a website is not enough, as about 91% of all websites don’t get any organic traffic at all. With SEO, your webpage gains more visibility at the top of the search rankings, giving people more chances to find your brand. Apart from its wide reach, SEO is also relatively low-cost and delivers sustainable results.

SEO increases your brand visibility and connects you to your target audience online. So, when people are searching for something related to your service or products, your brand will be the first thing they see. Many companies are already using SEO to boost their web presence, so having a strong SEO strategy will help you stay ahead of the game.

SEO companies use widely varying rates and payment models for their services. Some go by a one-time project fee, some charge based on the key performance indicator (KPI) reached, while others go by a recurring fee model. You can get SEO services as cheap as $200 or as expensive as $5000.

It is essential to select an agency with which you can communicate well and deliver the results you are looking for. Here are 2 factors to help you choose the ideal agency:

1. SEO Results: While it is rather challenging to promise a specific rank due to the constant updates on Google’s search algorithm, it is vital to pick an agency that stays on top of these updates and follows the search engine guidelines closely to ensure quality work is constantly produced.

    

   Impossible Marketing follows these factors and is plugged into the latest changes, allowing us to consistently deliver quality results.
2. Client Reviews: Referrals and reviews are among the primary key factors in choosing the right SEO agency for your business. As not every company is well acquainted with SEO services, it is natural to rely on the reviews of fellow professionals before making an informed decision.

You may attempt to do SEO for your website on your own, but you would likely have limited access to the right resources, especially if you are a small local business.

SEO is a service that consists of several strategies that share the same goal of increasing your web visibility and opportunities to convert users. SEO services that you can expect include, but are not limited to:

• Keyword Research: Research and identify suitable keywords that target maximum reach.
• On-Page SEO: Implement targeted keywords to optimise web pages by allowing Google to better match the content with relevant search queries.
• Off-Page SEO: Elements and actions that are taken outside of the target website to send a strong signal to Google on the website’s relevancy, credibility, and authority by impacting search rankings within the search engine results page.
• Technical SEO: Specialist tools that are utilised to crawl and audit the target website to ensure it meets all basic requirements.
• Content Optimisation: Ensure that high-quality content is well optimised for search engines and that users might find helpful. This might include content creation, adding internal links to current pages, and using relevant keywords.
• Account Management: An experienced Account Manager to develop and execute a tailored SEO strategy and manage all different aspects of SEO through a business' website to reach its goals.
• Monthly Reporting: Performance data reporting on the statistics while keeping in mind the business’ goals set. This is done to provide companies with a sense of security and control as they are consistently updated with the progress.