What is Search Engine Optimization (SEO)?
Search Engine Optimization (also known as SEO) is a form of internet marketing strategy that places your website at the top of search engine results (e.g. Google, Yahoo and Bing) for free and unlimited traffic.
We are also ranked number 1 on the following keywords:
|Keywords||Average Monthly Searches||Google SEO Ranking|
|Internet Marketing Singapore||390||Number 1|
|Internet Marketing||590||Number 1*|
|Online Marketing Singapore||390||Number 1|
|Online Marketing||480||Number 1*|
|SEO Singapore||2400||Number 1|
|Singapore SEO||260||Number 1|
|Search Engine Optimization||880||Number 1*|
|Search Engine Optimization Singapore||110||Number 1|
* When you Google keywords without “Singapore”, Google tend to return results from international websites (Eg. Wikipedia), related news articles and pictures. However, we are still ranked number 1 for the local website in the search results.
Why is Search Engine Optimization (SEO) important?
With more than 3.5 billion Google searches every day (statistic from www.internetlivestats.com), can your customers find you when they Google about the products/services you are offering?
Search Engine Optimization (SEO) allows you to place your website on top of your competitors’ website. The better you optimize your website, the higher your website is ranked in Search Engine Results Page (SERP). You can be sure that your potential customers see your website on the internet search listings before they get to your competitors’.
The truth is – every day your potential customers are searching for your products/services online. Google has opened up their system to show you what your customers are searching online. Click to download a Step-By-Step guide on how to use the Google Adwords Planner Tool.
You can target this group of potential customers who are searching for your products/services and convert them to your customers. The best part – you connect to them for free!
Who should do Search Engine Optimization (SEO)?
At Impossible Marketing, we believe the true value of a website is determined by a number of leads it can bring to the owner for the growth of the business. What is the point of having a website without any leads being generated from it? Moreover, SEO provides you with free and unlimited leads. We recommend all website owners to do SEO for greater traffic and leads generation. It also helps to grow your branding as well.
How can Search Engine Optimization (SEO) help in my business?
Instead of looking for customers, SEO brings customers to you. Imagine when your potential customers search online for the products/services you are offering and your website appears. The closure rate is very high as you are linking up with this group of customers who are already searching for your products/services.
Not only that, SEO allows you to target customers all around the world. They only need an Internet connection to be linked to you. All you need to do is to optimize the keywords that Internet users are searching for.
Case study on Serene who is a florist in Singapore
For example, Serene can target the keyword of “flower delivery Singapore” as there are 3600 searches monthly. A conversion rate of 3% of these 3600 potential customers means an additional of 108 sales per month.
Serene can optimize her website on the keyword of “flower delivery Singapore” so that when her potential customers search online, her website will appear at the top of Google search results.
What are the advantages of Search Engine Optimization (SEO)?
Free and unlimited leads
The cost of advertising on newspapers can cost a few thousand dollars per day. SEO allows you to connect to your customers for free! The traffic to your website is unlimited.
Unlike newspapers advertisement, you pay to get readers to look at your advertisement. This group of readers also include those that are not interested in your products/services. SEO allows for a targeted audience. Only when potential customers search for the keywords you have optimized, your website will appear.
Example: If you are a florist, your website will only appear if Internet users search for keywords that you have optimized, such as “flowers delivery’, “buy flowers” etc.
Expose your advertisement 24 hours a day, 7 days a week
Needless to say, the Internet is always available so is Google. SEO allows your website to be found 24 hours a day, 7 days a week, all around the world.
Search Engine Optimization (SEO) Summary
The question remains: can your customers find your website when they Google about the products/services you are offering?
Contact us today to find out how you can outrank your competitors online.
Points to take note on Search Engine Optimization (SEO)
Unlike Search Engine Marketing (SEM) where you can get your advertisement up on top of search engines in a couple of days, Search Engine Optimization (SEO) may take up to 3-6 months to see results.
Author: Google+ Profile