Infographics may not be new to Digital Marketing in Singapore, but with the right planning and execution, bring a breath of fresh air to your content and reap the benefits of this amazing SEO tool in addition to the usual text-only content. This article will teach you exactly how to optimise infographics as part of your SEO marketing.
The fundamentals of infographics
Infographics are the visual representation of data and concepts presented in an easy to understand and visually appealing format. Subjects that are usually hard to comprehend can be easily explained using infographics to the average person – making it much more memorable and valuable as compared to pure textual content. Because of their nature, infographics are more likely to be liked and shared than any other content, thus making it more likely for it to go viral, and ultimately leading to more shares on social media and creating valuable backlinks on other sites. All this leads back to Google indexing your website higher due to Google’s “Page Rank” algorithm.
How to use infographics for SEO
Just like creating normal textual content for blog articles, infographics need a well-thought-out plan and the extensive research of data. Many marketers make the mistake of making infographics that are relevant to the brand but not to their target audience. You should go to the websites that are popular among your target audience and see what they are talking about. The key is to spot a trendy topic and add your own unique spin to it.
Best SEO guidelines still apply
Keywords are still incredibly important even for the creation of infographics. The key to a great infographic is telling a strong story that is according to your keywords for ranking. Your URL String, Meta Description, H1 Headings and Image Alt Text should all contain these keywords. If you are completely new to SEO, fret not, engaging Digital Marketing Agencies can easily solve this problem.
Designing for your target audience
When you tell your story, make sure it is in the language of the target audience. The entire infographic should be designed for your target audience, keeping in mind the colour palette, icons, visuals, layout and font. Consider embedding your logo in the final infographic as well in order to build brand awareness.
You have to promote your infographic
Always ensure you embed a code with links to your infographic and provide your social sharing buttons so that visitors can easily repost or share it on social media or on their own site. You can also consider promoting your infographic on sites that your target audience regularly visits such as Reddit or Pinterest. Convert your infographic into smaller bits of information that can be assimilated into your social media sites to further promote and build hype around your infographic.
No pain, no gain
Ultimately, creating infographics can be a time-consuming process. However, the pros definitely far outweigh the cons as it provides quick measurable results like backlinks, traffic, social shares, and citations. Grеаt information соmbіnеd wіth grеаt design is the winning соmbіnаtіоn when it comes to creating awesome infographics for SEO.