How you design your website has a domino effect of how you eventually end up achieving your business objectives. Web design and web development play a significant role in the success of any website and how it ranks or viewed by visitors. A website needs to be user-friendly, easy to navigate and contain quality content or else visitors will simply glance at it and move to the next useful website. Poor web design leads to high bounce rates and a drop in search engine optimization (SEO) rankings as well as a dip in the overall profits of a business.

In light of the above, how do you ensure that your website clicks with visitors and works the way you would want it to for your business?

Simplicity

Your website should be simple to use and easy to navigate. When a visitor lands on your website, they should be able to easily navigate and find the information they need without facing difficulty. A complex website is a recipe for disaster for your business as visitors tend to go to another website where they can easily get access to the same information they are looking for. You should avoid some of the common mistakes in web designing. In essence, simplicity is key to the success of your website.

Put to use perfect writing skills

You probably have heard that writing is an art and the more you practice, the better you become at it. It’s all about putting information on your website in the right way. Having a website that is greatly designed but short in the delivery of content is an exercise in futility. If you can express a given topic in say a sentence or two, there is no need to ramble about it on and on for a whole paragraph. Quality, context and presentation of content on your website are of the essence.

The visitor should be the focus of attention

Remember that all the effort you put into the design of your website is because you want to decrease bounce rates, improve user experience and ultimately maximize leads and conversions. You, therefore, need to focus on the experience of your visitors while designing the landing page of your website. Go for a simple design and don’t overdo graphics such that it’s too loud to make it difficult for the visitor to locate what he wanted. Your web design should be simple accompanied with complimentary colors and utilize graphics that add to the appeal of the website.

Make use of “visible language

This is pretty simple and encompasses 3 basic tenets.

• Utilization of fonts that is easy to see on the computer screen and easy to read.
• Utilization of optimum graphics and texts to enhance user experience.
• Clear organization of information to reduce bounce rates

Concise navigation

Nobody wants to stay for long on a website that is complicated and difficult to navigate. Ensure that you design your website in such a way that it is easy to navigate. The sign up process should be simple and a person should easily do it within a minute or two rather than having to waste a lot of time figuring out how to sign up. At the end of the day, it all boils down to the user experience and the simplicity of your website.