4 things you must check when looking for a website security provider


When hackers or malware target your website, there is a great risk of losing customer information, removing website content, altering of your Internet marketing campaigns and even syphoning out cash. The phenomenon of cyber security threats has become so complex today because malware keeps changing over time while hackers get wiser day by day. Despite […]

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Why online marketing is no longer an option but a necessity!


In the years gone by, businesses were only interested in traditional marketing, which included ads on print as well as electronic media. Back then, it was easier for businesses to focus all their marketing efforts on the traditional platforms and consider online marketing one of the options. In the recent years, a business that ignores […]

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5 things to prepare before launching your marketing campaign


After you have worked so hard on a very big marketing campaign and is about to get launched, many questions keep running through your head. Is the campaign going to be successful, will it propel my business ahead, and will it make the brand an authority in the industry? However, if you have not taken […]

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A comprehensive guide in building a blog that everyone loves


To maintain a great blog, you require more than simply penning down a number of posts. You must have a good online marketing strategy and workable plan for your content. If yours is a personal blog, planning is much easier. However, for marketers who have to respond to divergent audience work with other influencers, and […]

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4 big mistakes to avoid with keyword research


One of the most cost effective methods for generating leads is getting found through search engines. Top marketers use a lot of their time optimizing online presence and striving to get higher ranking in Search Engine Results Page (SERP) for organic and paid results. Whether you are new or experienced SEO or SEM expert, keyword […]

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4 crucial tips of using Snapchat to grow a business brand


Social media market involves purposeful targeting, forming the right personas, and working with the target audience to build stronger communities. Snapchat’s fast growth has become the new thing in town that promises a lot of potential for marketers. Bloomberg report indicated that users in Snapchat are now watching 10 billion videos a day. This is […]

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4 most important skills that every content & copywriting expert should have


The last ten years has seen a lot of changes in the content & copywriting Internet marketing specialty. While you only needed to be a decent writer a decade ago, the content marketing landscape has shifted a lot requiring content & copywriters to shift focus to what the clients want. Content marketing focuses on generating […]

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Google Penguin 4.0 – How does it affect your SEO campaigns?


The announcement by Google of Penguin 4.0 release was received with jubilation after a very long wait. The new Penguin 4.0 operates in real-time giving you the guarantee that all your pages will be crawled automatically and indexed. However, many SEO marketers have started wondering how the new Penguin 4.0 will affect their Internet marketing […]

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5 social media marketing mistakes you must avoid

5 social media marketing mistakes you must avoid

To succeed in online marketing, your social media marketing campaigns must be carefully thought and executed. The marketing segment must be identified with vitality and your efforts implemented with great sensitivity to drive more traffic, get more referrals, and conversions. Despite this, many social media campaigns are still failing because of the following mistakes. Failing […]

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How to write a compelling email for your business?

How to write a compelling email for your business

In only a few years, email marketing has undergone complete transformation. The emails that you write for marketing your business don’t have to feature multiple bells and whistles to capture the attention of your customers. The email could simply be in plain text, but as long as it’s well written, you ought to wait for the […]

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