Roughly 57 percent of all internet traffic originates from smartphones and tablets. And according to Google, there are 27.8 billion more queries done on mobile than on a desktop. We have been putting a lot of emphasis on mobile optimisation as a critical part of any marketing strategy. With Google rolling out the mobile-first search […]
Search Engine Optimization
What do you need to know about long-tail keywords for SEO?
The keywords you use are perhaps the most important part of any Search Engine Optimization (SEO). As search engines focus on driving user experience higher with every method, short-tail keywords are becoming less relevant. Your lead generation campaigns should focus on long-tail keywords because they are specific and personalised. For example, instead of using only the […]
What is Digital Marketing and where will it go from here?
It goes without saying that the increase in internet users has affected the significance of Digital Marketing. After all, it is Inbound Marketing through internet channels. Businesses have to make use of it if they want to keep up with trends, get ahead in the game and attract the attention of customers. Singapore is a […]
5 marketing strategies for Aircon Servicing Companies in Singapore
With Singapore’s soaring temperatures, there is no wonder why many homes and offices use air conditioning, driving the demand for aircon servicing and repair services. Companies offering aircon servicing and repair services in Singapore have to use well-planned marketing strategies to stand out from their competitors. Similar to businesses in other industries, those providing aircon […]
4 strategies to help market your Cleaning Services in Singapore
Business employees and homeowners in Singapore who do not have time to clean their office or home may wish to engage cleaning services. With the help of cleaning services in Singapore, both offices and homes can remain spotless without productivity or energy being reduced. Small businesses in Singapore that are offering cleaning services should strive […]
Recommended Digital Marketing Methods for Pest Control in Singapore
You’ve probably heard or seen this many times before, but we’ll say it again: marketing is crucial for business to consumer (B2C) businesses. Leads must be generated before sales can be made. For service businesses, the intangible nature of services makes marketing that much more important. In today’s Internet-driven world, digital marketing plays a huge […]
Tips for expanding a marketer’s influence beyond lead generation
Whether you want to do Search Engine Optimization or Social Media Marketing, the most important thing is getting the right message to the specific audience. For example, you might want to narrow down to the audience that has filled and submitted forms but failed to convert. Ensure to design a message that inspires the […]
Some quick tips for boosting your SEO
It’s approaching the end of the year and an ideal time for your site SEO audit. Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. If you find the SEO efforts are not working or want to get better results, here are some quick tips to boost the achievements. […]
Google Penguin 4.0 – How does it affect your SEO campaigns?
The announcement by Google of Penguin 4.0 release was received with jubilation after a very long wait. The new Penguin 4.0 operates in real-time giving you the guarantee that all your pages will be crawled automatically and indexed. However, many SEO marketers have started wondering how the new Penguin 4.0 will affect their Internet marketing […]
5 important things to do before implementing any online marketing strategy
To come up with a good online marketing strategy, you will require enough time. It requires proper understanding of how respective strategies work, how to initiate them, and at what moment to test progress. You should never engage in social media campaigns simply because others are doing it. To get more from any online marketing […]