Three hacks to help you optimise your brand SEO output
Updated on: 4 April 2018
One of the crucial parts of achieving top results in SEO is doing the tasks efficiently. Here, you cannot talk about efficiency if no time is dedicated to going deeper into SEO and adding value while the bulk of the tasks are done manually. As a result, SEO experts value things that can make them highly efficient. These include using automation, scripts, tools, and even interns.
Today, we dig deeper into the digital marketing toolbox to identify the most effective ways that help maximize SEO productivity.
Automating your site’s analytics reporting
Generating monthly website reports is a regular task that can take a lot of time. Now, if the process is being done manually, a lot of work will be involved to check whether data ranges are okay, ensure the right managements have been applied, and the right metrics are the getting used. Therefore, by automating the reporting, the process will be fast, highly efficient, consistent, and eliminate most errors.
Once you automate the analytics, consider taking reporting to the next level using special add-ons such as Google Sheets. Using this tool, it will be possible to get data from Google Analytics API without logging into Google Analytics. To do this, make sure to configure all the metrics, segments, date ranges, and other information that API should pull out.
Identify internal linking opportunities
Many are the times when internal links are highly underrated in SEO. However, the links allow the online marketing manager to optimize the destination pages for specific keywords. The links also provide an opportunity for distributing link juice so that everything heads to the landing page for higher conversion.
For brands with very many pages, getting the internal linking opportunities can be tough. However, you can utilize different tools to identify the linking opportunities in a way that link juice is distributed to boost pages performing poorly. One great example at this point is the screaming frog. It helps to identify the pages that present the best opportunities for your site to get more without exhausting the crawl budget.
Ensure to scale the SEO improvements using international adjustments
Your SEO productivity does not have to simply mean tactics of collecting data as some marketers consider. However, it can also include applying the same model to different marketing campaigns to take them to a whole new level. Though page-level recommendations have a lot of benefits, the process is tedious to the extent of lowering overall output on a page-by-page basis.
To address these challenges, the best method is identifying site-wide improvements using the right tools. The tools help to identify the areas that need changes and even generate recommendations for improvement. Some of the best tools to apply at this point include “SEMrush” and “Screaming Frog”.
The ability of a marketing and brand management team to guarantee your enterprise better results is dependent on the adopted strategies. Your focus should be automating most processes to ensure that every task is done perfectly and results delivered within the anticipated timelines.