Top 10 Micro-Influencers In Singapore To Look Out For In 2024

When navigating social media marketing in Singapore, identifying the right influencers is key for brands seeking to engage with their target audience effectively. As we delve further into digital marketing in Singapore, it’s crucial to recognise the emerging talents shaping the digital scene. From fashion mavens to culinary connoisseurs, these individuals wield significant influence over their followers, making them invaluable assets for brands navigating the digital sphere.

In this article, we shine a spotlight on the top ten micro-influencers in Singapore to watch out for in 2024, showcasing their unique perspectives and contributions to the vibrant online community.

1. Fashion micro-influencer, Grace Lim (@gracelsyy)

You may have come across her on various local YouTube channels: Grace Lim stands as an up-and-coming fashion micro-influencer in Singapore. Beyond her role as a content creator focusing on fashion, she also freelances as a fashion stylist. Her Instagram profile showcases her impeccable fashion sense through a myriad of posts featuring diverse #OOTD styles, each accentuating her style prowess. Additionally, Grace recently launched her own YouTube channel around two years ago, where she shares lookbooks and vlogs.

2. Food micro-influencer, Charlotte Mei de Drouas (@thecharlottemei)

Having graduated in 2015 with first-class honours in nutrition from the University of Leeds, Charlotte Mei de Drouas is undoubtedly knowledgeable in all things food and nutrition. With experience as a nutritionist spanning several companies and platforms, including Kellogg, MyKenzen Nutrition Services, and the Asian Food Channel, she now operates under her own brand, known as TheCharlotteMei. Boasting over 29,000 followers on Instagram, she is widely recognised as a staunch advocate for sustainability and nutrition. On her Instagram account, she regularly shares a variety of nutritious recipes and tips. Beyond Instagram, Charlotte actively produces content on YouTube, where she offers brief insights into nutrition-related topics.

3. Beauty micro-influencer, Ibtisam Almashor (@ibtisamakeup)

Ibtisam, a flourishing beauty influencer in Singapore, boasts a following of 21,000 (and counting!). Besides being a mother of three, she is a proficient makeup artist, educator, and provider of bridal makeup services – her multifaceted life is truly remarkable. Known for her clever and imaginative videos, Ibtisam has collaborated with numerous makeup brands and serves as an influencer for Sephora. If your brand aligns with family-friendly values, operates in the beauty sector, and seeks a makeup influencer, consider adding Ibtisam to your list of influencers in Singapore!

4. Finance micro-influencer, Sabrina Nasir (@_sabbyxoxo)

Sabrina Nasir is a rising finance micro-influencer in Singapore who has garnered a substantial following of 28.7k on Instagram. Despite her young age of only 24, Sabrina has made a significant impact not only in the finance industry but also in the lifestyle sphere. Formerly an actress, she transitioned into a Financial Consultant role at Prudential, demonstrating her versatility and dedication to empowering others with financial knowledge. On her Instagram account, Sabrina goes beyond conventional finance advice by integrating lifestyle videos, podcasts/vodcasts, and short skits/POVs, making financial planning engaging and accessible to her audience. Through her platform, she shares valuable tips on finance planning, providing her followers with actionable insights to navigate their financial journey effectively.

5. Lifestyle & parenting micro-influencer, Kaylene Choo (@kayleneeeechoo)

Kaylene Choo, a Singaporean lifestyle influencer, balances her roles as a mother and wife while captivating her audience with engaging content. Her popularity as an influencer predates her journey into motherhood, demonstrating her enduring appeal. Despite her new role as a mother, Kaylene’s influence continues to expand. She actively collaborates with brands across various industries, particularly those that align with her family-centric lifestyle, further enhancing her relevance and impact in the influencer community.

6. Fitness micro-influencer, Cheryl Tay (@cheryltaysg)

Cheryl Tay is a prominent figure in Singapore’s fitness scene, gaining recognition as one of the most popular fitness influencers in Singapore. Beyond her achievements as an Ironman triathlete, she spearheads the #RockTheNakedTruth movement, promoting body confidence. A glance at her Instagram reveals her dedication to fitness and her commitment to empowering others. She frequently showcases her participation in running events and shares moments from activities and gatherings with #RockTheNakedTruth members, exemplifying her passion for inspiring others to embrace their bodies and lead active lifestyles.

7. Parenting micro-influencer, Lydia Izzati (@lydiaizzati)

Followers of Suria, the local television channel, may recognise Lydia Izzati from her appearances in various television dramas and films, including Projek Kasih, Aduh Bibikku 2, and Walimah 1 & 2. However, beyond her acting pursuits, Lydia is renowned among her 55.6K followers as a devoted mother and wife. Her Instagram account showcases a plethora of family-oriented content, portraying her love for her family. Remarkably, even her daughter has amassed a following of over 2K, emerging as a nano influencer in her own right. Lydia collaborates with brands like Nestlé, Ruhen Singapore, and OCBC, leveraging her platform to promote products and services tailored to families. Additionally, Lydia is also active as a realtor, providing her followers with insights into the real estate industry alongside her family-centric content.

8. Singaporean lifestyle micro-influencer, Char (@charrlloyd)

Char, a Singaporean lifestyle micro-influencer, is deeply passionate about beauty and fashion, as evidenced by her Instagram feed. Sponsorships from hair salons and fashion brands frequently feature in her content, showcasing her affinity for these industries. With her innate beauty and impeccable sense of style, Char serves as an ideal model for streetwear brands seeking a fashion influencer to represent their products. Whether your brand operates in the beauty services sector or you’re seeking a micro-influencer to endorse your latest tee, Char remains a valuable addition to your list of influencers with whom to collaborate.

9. Travel micro-influencer, Jessica Loh (@shiberty)

For those who delight in exploring Instagram-worthy destinations, Jessica Loh, widely recognised by her alias Shiberty, is the influencer to keep tabs on. Her Instagram profile is brimming with impeccably captured photographs showcasing a diverse array of popular locations she ventures to alongside her partner.

10  Pet micro-influencer, Cobee The Corgi (@cobeethecorgi)

Boasting a substantial following of 61.4K, Cobee is a sable corgi, a breed renowned for its endearing features, including short legs, a stumpy tail, and an irresistibly cute rear. It’s evident why Cobee has become a beloved pet influencer, with its charming smile and adorable antics capable of captivating even the most stoic hearts. Cobee’s Instagram account chronicles its daily escapades, from playful encounters with fellow corgi companions to jaunts around different corners of Singapore, as well as its grooming routines.

Conclusion

With their unique perspectives and engaging content, they are shaping trends and inspiring audiences across various niches. Whether it’s fashion, food, or lifestyle, these influencers are paving the way for exciting new possibilities in 2024 and beyond. Keep an eye on them as they continue to make waves and leave a lasting impact on Singapore’s dynamic digital scene!