Influencer marketing is a form of word-of-mouth marketing that creates hype for your brand through influencer ambassadors.
Like a loudhailer for your brand, influencers give your business shoutouts through product endorsements and the like. Grow your presence by projecting authenticity, sparking conversations, and solidifying your brand image through trending personalities.
With this channel, you can tap into a ready community of consumers with shared interests without having to start from scratch. That is why picking the right influencer to work with is so crucial! Apart from influencers with huge followings, you want to make sure they are someone who is on brand with yours.
Influencer marketing is a form of word-of-mouth marketing that creates hype for your brand through influencer ambassadors.
Like a loudhailer for your brand, influencers give your business shoutouts through product endorsements and the like. Grow your presence by projecting authenticity, sparking conversations, and solidifying your brand image through trending personalities.
With this channel, you can tap into a ready community of consumers with shared interests without having to start from scratch. That is why picking the right influencer to work with is so crucial! Apart from influencers with huge followings, you want to make sure they are someone who is on brand with yours.
Good news for you! We work with influencer marketing agency Kobe Global Technologies, which uses AI-driven tech to link brands like you with suitable influencers. Create the right kind of buzz with our celebrity, macro, or micro influencers through Youtube, blogs, or Instagram!
Influencers help you ignite buzz by promoting to their followers, sparking off more awareness and conversations about your brand. Get endorsements from local and global personalities! For creating hype, convincing consumers, and building a brand image, influencer marketing ticks all the right boxes.
With so many influencers around, how do you choose the right one? Kobe’s patented Artificial Intelligence technology helps brands match up with influencers, without the hassle! It narrows down your search according to your brand image and preferences, making it easier than ever before to find the right influencer for your message.
If your existing influencer marketing campaign is underperforming with another agency, feel free to transfer it to us.
We are confident in delivering better results for you.
Advertising is great, but advertisements that come directly from brands can risk being seen as all marketing hype. Instead, influencer marketing is an avenue to market through a third-party, adding more credibility and authenticity to the message. One study showed that 40% of 16-24 year-olds trust a third-party source more than a brand-direct message in terms of advertising.
By collaborating with suitable social media influencers, brands can also strengthen their brand image and buyer persona, so they can better match potential clients to their products and services.
Influencer marketing helps businesses reach out to interested and active audiences through the existing fans of particular influencers. From there, it can help brands and businesses create buzz and awareness, and build brand credibility.
For example, if you are marketing beauty products, you can simply collaborate with a beauty influencer to reach out to fellow beauty enthusiasts. Seeing an influencer use and endorse a product elevates the reputation of it.
Influencer marketing costs can vary widely depending on factors such as the popularity of the influencer, the number of posts featuring the brand, and duration of partnership. For example, if you engage a micro-influencer, you can expect the rates to be slightly lower than that of a mega-influencer. Content creation costs might also be borne by the hiring brand, which may include photography, videography, studio sets, and so on.
All things considered, influencer marketing can be a worthwhile investment with the right match of influencer and brand. The average reported return on investment (ROI) for influencer marketing is $6.85 for every dollar spent, which is a pretty good positive return. The average reported return on investment (ROI) for influencer marketing is $6.85 for every dollar spent, which is a pretty good positive return.
If you need help getting linked up with influencers that suit your brand, engaging an influencer marketing agency will benefit you. Some key indicators to look for in a influencer marketing company are their quantity, popularity, and range of influencers, as well as their processes for selecting influencers and measuring campaign success.
It would also be important to understand their pricing system and additional services included, such as content creation, photography, videography, and more. Finding a company that is reputable, systematic, and effective is key.