Impossible Marketing (Group of Companies) is a leading Digital Marketing & Online Advertising Agency in Singapore that has been a Google Partner company since 2014. We are also a SkillsFuture & WSQ (a national credential system that trains, develops, assesses and certifies skills and competencies for the workforce) approved company.
We believe that the value of a website is determined by the number of leads it can generate for business growth, we have focused on creating strategies that help our clients gain quality leads and targeted traffic.
We are featured in:
From our headquarters in Singapore, we offer a variety of lead generation services such as Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Video Marketing, Influencer Marketing and many more.
Our advertising agency also offers hands-on digital marketing training programs for companies and individuals who wish to manage their marketing campaigns.
Here are some of our happy clients:
To be the leading digital marketing company in Asia.
Driven by the passion for Digital Marketing, we strive to deliver targeted traffic and quality leads to our client websites.
We aim to increase their online conversions and assist them to achieve the best possible results with maximum return on investment.
Our Core Values
T – Team Work
R – Results
A – Accuracy
F – Focus
F – Fairness
I – Integrity
C – Commitment
T.R.A.F.F.I.C is driven by our passion to deliver the best digital marketing results.
Our Marketing & Advertising Team
Alan Koh – Principal Trainer / International Speaker
If your business is not on the Internet, your business will be out of business.
Alan Koh, the Principal Trainer at Impossible Marketing, could not agree more with the above quote from Bill Gates, as he believes that being online helps companies to increase visibility and reduce operating costs.
Alan is a former banker from Standard Chartered Bank that won multiple awards before he quit his job to pursue his entrepreneurship journey in 2009. He started 11 businesses in the next four years, but all of them failed and nearly wiped out all his savings. While reflecting on his experience, he realised all his previous 11 businesses were unsuccessful as he was unable to attract enough customers. That inspired him to build a business that can solve the issue.
In 2012, he started Impossible Marketing with the vision of providing affordable digital marketing services to help companies get targeted traffic, quality leads and sales online. The results were overwhelming, and the team started to grow. In 2013, he converted Impossible Marketing to a private limited company offering digital marketing services and training programs to companies and individual who wish to excel.
His story was recently featured in The Sunday Times:
More media news featuring Alan:
Today, Alan is an International speaker and the principal trainer of Impossible Marketing. He is also a certified advertising consultant that received his accreditation directly from Google and Yahoo/Bing.
You can email to firstname.lastname@example.org if you wish to engage Alan to speak at your event.
Serene – Trainer / Business Development Manager
A man who stops advertising to save money is like a man who stops the clock to save time.
Serene, a former private banker, is currently a business development manager and trainer at Impossible Marketing. She believes digital marketing advertising is the “next big thing” and strongly agrees with the above quote by Henry Ford.
Serene mainly assists Alan in growing Impossible Marketing by undertaking a variety of tasks. Just like Alan, she is also certified directly by Google & Yahoo/Bing.
She also holds a Banking & Finance Degree from the University of London.
Lynn – Trainer / Lead Strategist
People do not buy goods & services. They buy relations, stories & magic.
Lynn is the lead strategist at Impossible Marketing and agrees with the above quote from Seth Godin. She graduated with an RMIT degree in Business Management. An avid “teh-o peng” person, she loves a good game of squash on the weekends to unwind.
Having studied Business IT diploma during her polytechnic years, Lynn has many years of experience in the industry. Now armed with an extensive web and mobile development portfolio built over the past 7 years, Lynn specialises in helping businesses increase their online revenues with conversion optimisation. Her ability to strategise quickly and customise solutions has set her apart in the industry. Lynn’s core expertise is in recognising different user behaviours and understanding why people do what they do, allowing her to create customised solutions that can attract users’ attention.
Irvin – Trainer
If you can’t measure it, you can’t improve it.
Armed with more than 5 years of digital marketing experience, Irvin is currently a trainer at Impossible Marketing. In his previous job, he works as an account manager in a digital agency and manages more than SGD $1 million in Google Adwords spending. Some of the clients under his care are KFC, Pizza Hut and Dyson.
Having the key knowledge of managing and creating profitable Adwords campaigns, he now leads the Google Adwords and Analytics training programs at Impossible Marketing.
Irvin is also a former trainer at General Assembly.
Andy – Trainer
Never depends on a single source of revenue.
Andy was from one of the pioneer teams in Groupon Singapore (now known as Fave). During his stay as a senior account manager from 2010 to 2014, he has achieved more than SGD $3million in sales. In 2015, he left Groupon to start his own e-commerce business. He brought in different products from China and sold them on e-commerce platforms such as Groupon, Q10, Carousell, Shopee and Buy 123. The business grew rapidly. In 2016, he set up a warehouse in China to cope with the rising demand. In 2017, he expanded his business to Taiwan.
Since his e-commerce entrepreneurship journey, Andy has sold more than SGD $1.5 million worth of products in Singapore alone.
He loves the above-mentioned quote from Warren Buffett now works at Impossible Marketing as an e-commerce trainer to help individuals who are keen to start their online business and work from home or anywhere in the world.
Adeline – Project Manager / Web Developer
The best spot to hide a dead body is page 2 of Google.
Adeline graduated with a Diploma in Interactive Media Informatics from Temasek Polytechnic. With 8 years of experience in web technologies and digital marketing, she is currently the SEO project manager of Impossible Marketing.
Adeline loves to explore and learn new skills. She believes all businesses must have an online presence in today’s digital world, especially on Google search.
Her main role is to bring clients’ website to the 1st page of Google search for higher visibility and lead generation.
Joanne – Project Manager
Great content deserves great ranking.
Joanne has been with Impossible Marketing since 2013 and she is the 1st employee of Impossible Marketing. She loves the process of building a website from scratch, to see it climb in ranking from nowhere to be found on the 1st page of Google search results.
Joanne is also the SEO project manager. Just like Adeline, she focuses on optimising clients’ website to the 1st page of Google organic search results.
Teresa – Project Manager
Marketing is no longer about the stuff you make, but about the stories you tell.
Teresa graduated from SIM Global with a Marketing degree at the University of Southampton. Her studies focus on the digital aspect of marketing and this has spurred her interest in assisting companies to grow their business online.
Teresa is the project manager of paid ads for Impossible Marketing, placing her in charge of Search Engine Marketing (Pay Per Click) and Social Media Marketing. She understands the importance of her role in maintaining her clients’ trust and is committed to get the best returns on paid ads for her clients.
During her free time, she likes to travel and visit local art markets in support of Singaporean creatives.
Nisha – Project Manager
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Nisha is an English and Literature graduate with a keen interest in branding, marketing and consumer behaviour. She firmly believes that high-quality content is essential to a good online strategy in today’s digital marketplace.
Similar to Teresa, she is handling the paid advertising campaigns for Impossible Marketing clients.
Just like the above quote by Leo Burnett, Nisha makes the content of all paid ads simple, memorable, inviting and fun to read!
When she is not working, Nisha enjoys keeping fit by climbing metal poles and indoor rock walls. Her other hobbies include deep conversations, reading dystopian novels, and forcing hugs on her pets.
Ron – Event Manager
Events connect people, breed innovation, build communities and spark changes.
Ron is in charge of planning and managing Impossible Marketing events in Singapore and overseas.
His main responsibility includes building a strong relationship with clients and partners, events planning and training room rental.
Max – Web Developer
Armed with a Diploma in Mass Comm and a strong interest in user experiences, Max started his journey as a web developer with a stint at The New Paper, developing special web features and interactive experiences for external clients such as the Singapore Tote Board. Max hopes to be able to connect the world through the creative use of technology and immersive storytelling. In his free time, Max writes poetry, plays and designs video and board games.
As a web developer for Impossible Marketing, Max manages websites for clients and helps to develop meaningful experiences on each site.
Diyanah – Digital Marketing Support
Diyanah graduated with a Diploma in Mass Comm. Her adoration of the social network coupled with her eagerness to explore the digital world brought her to Impossible Marketing. Currently, she works closely with Serene and Lynn to support with on-boarding of new Projects and Client.
Whenever she has time on her hands, she will assist with content creation by taking videos and photos of our client’s products and services. This other aspect is fuelled by her knowledge and passion for videography and photography.
During weekends, she turns into a couch potato, chilling alongside her pet cat.
Zhi Jie – Digital Marketing Support
Currently an undergraduate studying Marketing and Web communication, Zhi Jie joined Impossible Marketing as an intern to gain more knowledge in the digital marketing industry as well as valuable hands-on experiences.
He believes while gaining more theory-based knowledge from studies are useful, practical hands-on experiences are equally important to further improve oneself in whichever industry they are in.
In his free time, he is an avid fan of fantasy-fiction novels as well as exercising.
Prysillia – Digital Marketing Support
She has a strong sense of purpose in all she does, actively seeking and readily accepting feedback to improve herself. Unafraid of the hard work required for success, Prysillia strives to produce the best optimization she can for all clients.
She mainly supports the project managers on clients’ project.
Stephen – Videographer/ Video Editor
He is currently pursuing a diploma in 3D Interactive Media Technology at Temasek Polytechnic and discovering how his skills can be weaved into the world of digital marketing.
Apart from his prior knowledge in 3D animation, he is taking a hands-on approach in live filming and producing killer videos that touch the hearts of his audience. With an open mind, he is always ready to try new things and venture into unknown waters.
Being a gamer by heart, he spends his free time trying new games and keeping up with the classics.
Yi Xuan – Videographer/ Video Editor
Yi Xuan studied Digital Video & Audio production and Filmmaking in Higher Nitec. Her main strength is in her editing skills where she is able to create coherent storytelling structures with any given footages.
She is responsible for the pre and post video production of Impossible Marketing clients.
During her free time, she loves to travel around Singapore to capture unique moments through still and moving images and combine them into a memorable video.
Fabian – Videographer/ Video Editor
Fabian started content creation in 2012 by doing freelancing and personal work of his own. With more than 5 years of experience, he is committed to creating compelling and creative video content for Impossible Marketing clients.
Fabian is dynamic and can cover a wide range of content creation such as adventure, travel, preschool, corporate video shoot, and many others.
Dita – Video Editor
Dita graduated from the Batam State of Polytechnic with a diploma in Multimedia and Networking major. Dita studied digital arts and digital content, including web design, video, audio, animation, and visual editing. As a fresh graduate, she’s eager to explore more about clients’ need and improve her editing skills.
She believes that the most important thing about video editing is to be able to deliver the content or the message from the video to the audience. The strong impression is a must.
In her free time, she likes drawing, reading, and watching good movies.
Dikifa – Video Editor
Difika is a Multimedia and Networking major from the Batam State of Polytechnic. Pursuing his interest in design and animation, he is part of Impossible Marketing’s family as an in-house Animation Artist.
Difika is interested in building his personal brand and hopes to learn the skills of Digital Entrepreneurship to expand his business expertise. A strong believer in personal development, Difika spends his free time brushing up on his animation and graphic design skills, executing the ideas that flood his head every day.
He is also a fan of staying fit and keeps his body in shape with his hobby – basketball.
Sabrina – Graphic Designer
Being a visual person, she enjoys exploring new graphics and designs to feed her creative mind. She is mainly responsible for anything design related.
In her free time, she likes to hit the gym, listen to music and hang out with her peers.
Rozliana – Senior Content Writer
With a degree in Comm with the English Language from Singapore University of Social Sciences, Rozliana believes that today’s communication is further enhanced with various digital platforms as powerful tools to convey the client’s message and connect people.
Aside from her passion for reading and exploring creative content writing, this beauty enthusiast’s hobbies also include petting stray cats and video games.
Ben Nii – Senior Content Writer
A recent graduate of the University of Melbourne armed with a Bachelors of Arts with a major in Political Science. Ben decided to try his hand at Content Creation to pursue his interest in writing, only this time content free from the weight of political theory and jargon.
Despite being a bookworm when young, a gradually decreasing attention span has shifted Ben’s preferences towards short video clips. However, he believes that words are even more important in today’s info-heavy media to deliver the crucial messages of marketing.
In his free time, Ben can be found playing a sport, talking about a sport, watching something or probably digging up unimportant information on a variety of things.
Hider – Content Writer
Hider graduated with a Diploma in Mass-Communications. He is a driven and creative, and passionate about the art of communication using the multitudes of different mediums available, to help manifest abstract concepts and wisdom for optimal understanding.
In his free time, he likes watching tv series and films with dark and heavy themes such as horror and dystopian science-fiction. Aside from also reading books of those genres too, he is an avid gamer and listens to a variety of music.
Alexandra – Content Writer
She tries to live up to her motto of “it’s better to regret doing something than regret doing nothing at all” and especially uses this in her studies or work.
She is mainly in charge of coming up with compelling articles and understands the importance of using words to connect with others.
Nadiah – Content Writer
Armed with a diligent learning attitude and the constant need to feed on knowledge, she is always willing to step out of her comfort zone to deliver the best work possible.
Her main responsibility is to curate compelling stories for the clients when needed.
Charmaine – Content Writer
A firm believer of bringing creativity into the world, she gives her 100% in everything that she puts her mind into. Reading and writing have been a big part of her life and she one day hopes to be able to work her way to be a stellar writer and write her own book.
Most of her life consists of reading horoscopes, dreaming up of crazy ideas, being at the gym or busy munching on her unhealthy obsession of burritos.”
Andy – Content Writer
Apart from having a passion for reading and writing, Andy also constantly seeks for new ways to express his creativity. A huge otaku of Japanese culture and anime, Andy’s hobbies include poetry, video games, fashion, makeup and drag.
Hema – Content Writer
She loves researching and writing about new things and would do her best to bring out the best points in them which is why she became a content writer. She is keen on learning new skills, loves to gain new knowledge and perspectives through her work and her peers.
During her free time, Hema likes to play video games and listening to good music to unwind.
Ruth – Content Writer
With her love of reading and writing, she is in charge of generating marketing content for our company as well as for our clients.