About Us

Impossible Marketing Pte Ltd, a Google Partner Company (<– click to verify), is a homegrown Internet Marketing Company that specializes in taking websites to the top of Google search results for greater traffic and lead generation. With more than 3.5 billion Google searches every day, it is important for every business website to be visible in Google search results.

We are featured in The Straits Times, The Sunday Times, AsiaOne News, Yahoo News, 938 Live, e27.co and many others.

We are featured in The Straits Times, The Sunday Times, AsiaOne News, Yahoo News, 938 Live, e27.co and many others.

Starting out as freelancers, we have been rolling out our own Internet marketing campaigns since 2009. Throughout the years, we have experimented with combinations of many different strategies such as targeted keywords, text positioning, color selection, advertising images and content to learn what achieves the highest conversion rate for business websites. Armed with statistics and proven methods collected over the years, we have helped many companies launch their marketing campaigns successfully with overwhelming results.

Due to our success, we are often invited by companies to provide SEO course to their employees. In 2013, we extended our SEO training to the public. Since then, we have trained over 1000 employees (as of March 2015) from various industries including real estate, finance, business, retail, hospitality and much more.

Our Team

Principal Trainer / Consultant – Alan Koh


Alan speaking at Google HQ Singapore

Alan started his career in Standard Chartered Bank as a relationship manager in 2005. In the 4 years of his tenure, he won 8 prestigious awards with the bank. 2 months after winning his 8th award, he shocked his colleagues and bosses by handing in his resignation. He left to pursue his dream of becoming an entrepreneur. Since leaving the banking industry, he started multiple businesses and found something he is truly passionate about – Internet Marketing.

He pursued and studied search engine algorithms and completed the Google and Yahoo/Bing examinations.

Alan is now a Google, Yahoo/Bing qualified advertising consultant who holds the following certifications:


Google Adwords Certification


Google Analytic Certification


Yahoo/Bing Accredited Professional

Alan is the principal trainer of Impossible Marketing. Since 2013, he has personally trained hundreds of students in Internet Marketing. His recent comment on “MOM visit our web sites campaign” was captured and featured in The Straits Times on 12th June 2014. Alan holds a Business Finance degree from Royal Melbourne Institute Technology (RMIT).

Trainer / Business Development Manager – Serene


Serene is the business development manager and trainer of Impossible Marketing. Just like Alan, she has a strong passion for Internet marketing especially Google search algorithms.

She proceeded to take her examination with Google and Yahoo/Bing to become a qualified advertising consultant in 2015.

Serene holds the following Google and Yahoo/Bing certificates:

Serene's Google Adwords Certification

Serene’s Google Adwords Certification

Yahoo/Bing Ads Accredited Professional Certificate

Serene’s Yahoo/Bing Ads Accredited Professional Certificate

She also holds a Banking & Finance Degree from the University of London.

Developer / Marketing Consultant – ZhenHua


ZhenHua is a passionate web and mobile developer with more than a decade of experience delivering solutions across different industries including the government sector, advertising, and small business operations.

He also co-founded 2 startups, one specializing in social media marketing applications and another that provides interactive media and bespoke software development services, both of which he was very much involved in the strategic and technical delivery.

Marketing Consultant – Michael


Michael graduated with a degree in law. After a successful corporate career, Michael discovered Search Engine Optimization (SEO) and how powerful and important it was as a marketing strategy to help businesses get found online.

He enjoys helping his clients gain more online visibility and traffic, in turn generating more sales and revenue.

When he is not working on his client’s projects, you can find him drinking his coffee, reading books and having his occasional beers.

Marketing Consultant – Cindy

Cindy-Marketing-ConsultantCindy graduated with a double-major degree in International Business & Management. She loves online shopping and has slowly developed a strong interest in online businesses. This led her to pursue a career related to the Internet.

As a marketing consultant with Impossible Marketing, Cindy constantly challenges herself by implementing a variety of marketing campaigns and strategies for our clients.

Event Manager – Ron


Ron graduated with a degree in Exercise & Sports Science from Edith Cowan University. As a fresh graduate, he is very keen to explore and learn new skills especially in the area of event management.

Ron will be in charge of planning and managing Impossible Marketing events in Singapore and overseas.

His main responsibility include interacting with clients, building a strong relationship with partners, events planning and management.

Project Manager – Joanne


Joanne is the youngest and the most energetic person in the team. She loves the process of building a website from scratch, to see it climb in ranking from nowhere to be found on the 1st page of Google search results.

Joanne is the project manager of Impossible Marketing where she takes charge of our client’s SEO & SEM marketing accounts.

Digital Marketing Support – Norlya

Admin-NorlyaLya graduated in Information Technology, majoring in Business Analytics. She has an interest in tracking and analyzing websites and web pages if they are gaining online traffic.

Lya appreciates the relation between human behavioural and technology in surfing websites. As technology advances and more people are searching information online, she finds it essential for businesses to have a good online presence. Lya is currently doing administrative support and project management for Impossible Marketing.

Content Writer – Ruth

Ruth-content-writerRuth holds a degree in Business Administration. Her vast working experience as a former reporter with Business Times have nurtured her into the perfect person who is able to generate quality content for websites.

With her love for reading and writing, she is in charge of generating marketing content for our company as well as for our clients.

Our Photo Gallery

Google Events

Google event

Google event at Google HQ Singapore.

Alan presenting in Google HQ

Our founder, Alan Koh, presenting Google Digital Marketing solutions to the participants.

Google full house event

It’s a full house event with Google goodie bags for all participants.

Other Events

Alan with Balazs and Emily

Alan presenting alongside Balazs Molnar (Head of Google Search Marketing, Southeast Asia) and Emily Huo (Head of Twitter Small-Medium Business Sales, Southeast Asia)


Full house Out of the Box Sales conference event.


Impossible Marketing business expansion seminar in Malaysia


Alan was invited to speak about digital marketing in Huttons Singapore HQ


Alan was invited as a speaker by NS Home Team


Our full house hands-on online business seminar.

SEO training front

Our full house Internet Marketing (SEO) training.

Full house internet marketing

Great online marketing event


Our quarterly networking event @ www.impossiblenetwork.com


Our free training for SPD. More @ www.impossiblefoundation.org

Some of our Graduate Students


September SEO Graduates

Jan SEO Class 2015


Click to view their testimonials.

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