Impossible Marketing (Group of Companies) is a leading Digital Marketing & Online Advertising Agency in Singapore that has been a Google Partner company since 2014. We are also SSG/WSQ Approved (a national credential system that trains, develops, assesses and certifies skills and competencies for the workforce) and SkillsFuture Credit eligible company.
We believe that the value of a website is determined by the number of leads it can generate for business growth, we have focused on creating strategies that help our clients gain quality leads and targeted traffic.
We are featured in:
From our headquarters in Singapore, we offer a variety of lead generation services such as Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Video Marketing, Influencer Marketing and many more.
Our advertising agency also offers hands-on digital marketing training programs for companies and individuals who wish to manage their marketing campaigns.
Here are some of our happy clients:
To be the leading digital marketing company in Asia.
Driven by the passion for Digital Marketing, we strive to deliver targeted traffic and quality leads to our client websites.
We aim to increase their online conversions and assist them to achieve the best possible results with maximum return on investment.
Our Core Values
T – Team Work
R – Results
A – Accuracy
F – Focus
F – Fairness
I – Integrity
C – Commitment
T.R.A.F.F.I.C is driven by our passion to deliver the best digital marketing results.
Our Marketing & Advertising Team
Alan Koh – Principal Trainer / International Speaker
If your business is not on the Internet, your business will be out of business.
Alan Koh, the Principal Trainer at Impossible Marketing, could not agree more with the above quote from Bill Gates, as he believes that being online helps companies to increase visibility and reduce operating costs.
Alan is a former banker from Standard Chartered Bank that won multiple awards before he quit his job to pursue his entrepreneurship journey in 2009. He started 11 businesses in the next four years, but all of them failed and nearly wiped out all his savings. While reflecting on his experience, he realised all his previous 11 businesses were unsuccessful as he was unable to attract enough customers. That inspired him to build a business that can solve the issue.
In 2012, he started Impossible Marketing with the vision of providing affordable digital marketing services to help companies get targeted traffic, quality leads and sales online. The results were overwhelming, and the team started to grow. In 2013, he converted Impossible Marketing to a private limited company offering digital marketing services and training programs to companies and individual who wish to excel.
His story was recently featured in The Sunday Times:
More media news featuring Alan:
Today, Alan is an International speaker and the principal trainer of Impossible Marketing. He is also a certified advertising consultant that received his accreditation directly from Google and Yahoo/Bing.
You can email to firstname.lastname@example.org if you wish to engage Alan to speak at your event.
Serene – Trainer / Business Development Manager
A man who stops advertising to save money is like a man who stops the clock to save time.
Serene, a former private banker, is currently a business development manager and trainer at Impossible Marketing. She believes digital marketing advertising is the “next big thing” and strongly agrees with the above quote by Henry Ford.
Serene mainly assists Alan in growing Impossible Marketing by undertaking a variety of tasks. Just like Alan, she is also certified directly by Google & Yahoo/Bing.
She also holds a Banking & Finance Degree from the University of London.
Lynn – Trainer / Senior Lead Strategist
People do not buy goods & services. They buy relations, stories & magic.
Lynn is the lead strategist at Impossible Marketing and agrees with the above quote from Seth Godin. She graduated with an RMIT degree in Business Management. An avid “teh-o peng” person, she loves a good game of squash on the weekends to unwind.
Having studied Business IT diploma during her polytechnic years, Lynn has many years of experience in the industry. Now armed with an extensive web and mobile development portfolio built over the past 7 years, Lynn specialises in helping businesses increase their online revenues with conversion optimisation. Her ability to strategise quickly and customise solutions has set her apart in the industry. Lynn’s core expertise is in recognising different user behaviours and understanding why people do what they do, allowing her to create customised solutions that can attract users’ attention.
Irvin – Trainer
If you can’t measure it, you can’t improve it.
Armed with more than 5 years of digital marketing experience, Irvin is currently a trainer at Impossible Marketing. In his previous job, he works as an account manager in a digital agency and manages more than SGD $1 million in Google Adwords spending. Some of the clients under his care are KFC, Pizza Hut and Dyson.
Having the key knowledge of managing and creating profitable Adwords campaigns, he now leads the Google Adwords and Analytics training programs at Impossible Marketing.
Irvin is also a former trainer at General Assembly.
Andy – Trainer
Never depends on a single source of revenue.
Andy was from one of the pioneer teams in Groupon Singapore (now known as Fave). During his stay as a senior account manager from 2010 to 2014, he has achieved more than SGD $3million in sales. In 2015, he left Groupon to start his own e-commerce business. He brought in different products from China and sold them on e-commerce platforms such as Groupon, Q10, Carousell, Shopee and Buy 123. The business grew rapidly. In 2016, he set up a warehouse in China to cope with the rising demand. In 2017, he expanded his business to Taiwan.
Since his e-commerce entrepreneurship journey, Andy has sold more than SGD $1.5 million worth of products in Singapore alone.
He loves the above-mentioned quote from Warren Buffett now works at Impossible Marketing as an e-commerce trainer to help individuals who are keen to start their online business and work from home or anywhere in the world.
Jabez – Strategic Relations Manager
One genuine new relationship is worth a fistful of business cards.
Upon graduating from University at Buffalo, Jabez dived into the world of Marketing and served clients from multiple industries. At Impossible Marketing, he is the communication bridge that links clients and the company, ensuring strong and healthy relationships are established.
As much as Jabez loves meeting new people and engaging with them, more often than not, you’ll mostly find him drowned in his library of books, or bingeing on his “Netflix and chill” time.
Adeline – Project Manager / Web Developer
The best spot to hide a dead body is page 2 of Google.
Adeline graduated with a Diploma in Interactive Media Informatics from Temasek Polytechnic. With 8 years of experience in web technologies and digital marketing, she is currently the SEO project manager of Impossible Marketing.
Adeline loves to explore and learn new skills. She believes all businesses must have an online presence in today’s digital world, especially on Google search.
Her main role is to bring clients’ website to the 1st page of Google search for higher visibility and lead generation.
Joanne – Project Manager
Great content deserves great ranking.
Joanne has been with Impossible Marketing since 2013 and she is the 1st employee of Impossible Marketing. She loves the process of building a website from scratch, to see it climb in ranking from nowhere to be found on the 1st page of Google search results.
Joanne is also an SEO project manager. Just like Adeline, she focuses on optimising clients’ website to the 1st page of Google organic search results.
Ben Nii – Account Manager
Marketing is no longer about the stuff you make, but about the stories you tell.
After graduating from the University of Melbourne, Ben Nii decided to venture into the world of Digital Marketing. At Impossible Marketing, he explored all areas of digital marketing before deciding that Social Media Management is where his passions and strengths lie.
In his free time, you’ll find Ben Nii watching sports, reading something he’s read many times before or even looking up the basics of different languages. Ben believes in enjoying life to the fullest, which includes applying himself at work.
Elvis – Account Manager
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
An enthusiast for all things digital with experience in paid advertising on Google & Facebook. At times, Elvis enjoys doing his own research to learn more about the ever-evolving world of Digital Marketing.
In his free time, Elvis is either out chilling with his group of friends or home watching thrilling drama series such as The Walking Dead. He believes that having a positive mindset is the most important aspect to succeed in life.
Emel – Account Manager
Social media is constantly evolving – if you don’t keep up, consider your business out of the race.
In her spare time, she enjoys being in nature and taking part in activities that keep her feeling fit and healthy.
Ron – Event Manager
Events connect people, breed innovation, build communities and spark changes.
Ron is in charge of planning and managing Impossible Marketing events in Singapore and overseas.
His main responsibility includes building a strong relationship with clients and partners, events planning and training room rental.
Zhi Jie – Lead Strategist
Focus on what you do best as a business owner, and let us worry about bringing more customers to you. After all, that’s what we do best.
Currently an undergraduate studying Marketing and Web communication, Zhi Jie started out as an intern in Impossible Marketing to gain more knowledge in the digital marketing industry as well as valuable hands-on experiences. Fast forwarding to the present, Zhi Jie, being interested in the planning stages of digital marketing aspects, took up the opportunity of being one of the strategists of Impossible Marketing.
He believes while gaining more theory-based knowledge from studies are useful, practical hands-on experiences are equally important to further improve oneself in whichever industry they are in.
In his free time, he is an avid fan of fantasy-fiction novels as well as exercising.
Charmaine – Brand Strategist
Loyalty is not won by being first. It is won by being best.
Charmaine is a marketing graduate with a background in Social Media and Digital Marketing. Pondering on advertisements both online and offline is her way of appreciating art, so don’t be surprised when you catch her staring into space in deep thought – she is probably just channelling her imagination to work some magic.
An avid reader and writer who believes in the power of creativity, she will be assisting on our client’s social campaigns and handling the branding for Impossible Marketing, including content management, creatives and social media.
Rozliana – Content Strategist
Great content shouldn’t be pitched, but educate and connect with the audience.
With a degree in Comm with the English Language from Singapore University of Social Sciences, Rozliana believes that today’s communication is further enhanced with various digital platforms as powerful tools to convey the client’s message and connect people.
Aside from her passion for reading and exploring creative content writing, this beauty enthusiast’s hobbies also include petting stray cats and video games.
Hider – Content Strategist
We write to taste life twice, in the moment and in retrospect.
Hider graduated with a Diploma in Mass-Communications. He is a driven and creative, and passionate about the art of communication using the multitudes of different mediums available, to help manifest abstract concepts and wisdom for optimal understanding.
In his free time, he likes watching tv series and films with dark and heavy themes such as horror and dystopian science-fiction. Aside from also reading books of those genres too, he is an avid gamer and listens to a variety of music.
Nadiah – Content Strategist
The best marketing doesn’t feel like marketing.
She understands that gripping content can only be achieved when creative juices are flowing, and without it, content written will be nothing but a blank page.
While she spends most of her time working with words, mainly reading and writing, Nadiah also indulges in her favourite TV series and hangs out with the people she cherishes in her spare time.
Diyanah – Digital Marketing Support
Diyanah graduated with a Diploma in Mass Communication. Her adoration of social network coupled with her eagerness to explore the digital world brought her to Impossible Marketing. Currently, she works closely with the project managers to achieve the best optimization for clients.
During weekends, she turns into a couch potato, chilling alongside her beautiful pet cat.
Yi Xuan – Digital Marketing Support
Yi Xuan studied Digital Video & Audio production and Filmmaking in Higher Nitec. Her main strength is in her editing skills where she is able to create coherent storytelling structures with any given footage.
Because of her passion for exploring new opportunities and widening her horizons, she has joined the SEO Department as a Digital Marketing Support. She is responsible for providing support for the managers in regards to projects with our clients.
During her free time, she enjoys singing, so she’s always up for a karaoke session!
Prysillia – Digital Marketing Support
She has a strong sense of purpose in all she does, actively seeking and readily accepting feedback to improve herself. Unafraid of the hard work required for success, Prysillia strives to produce the best optimization she can for all clients.
She mainly supports the project managers on the clients’ project.
Max – Web Developer
Armed with a Diploma in Mass Comm and a strong interest in user experiences, Max started his journey as a web developer with a stint at The New Paper, developing special web features and interactive experiences for external clients such as the Singapore Tote Board. Max hopes to be able to connect the world through the creative use of technology and immersive storytelling. In his free time, Max writes poetry, plays and designs video and board games.
As a web developer for Impossible Marketing, Max manages websites for clients and helps to develop meaningful experiences on each site.
Amelia – Executive Admin
Currently studying Business and Management with the University of London, Amelia tries to maximise her time purposefully as an undergraduate by learning and gaining hands-on experience as much as she could beyond curriculum time.
Her interest in learning more on Digital Marketing led her to Impossible Marketing and she hopes her role as an Admin Assistant will expand her understanding and proficiency in Digital Marketing and at the same time be given the opportunity to try out the different roles available within the company.
As someone who appreciates peace and serenity, Amelia enjoys taking trips to museums and sitting by the beach during her free time.
Stephen – Creative Executive
He is currently pursuing a diploma in 3D Interactive Media Technology at Temasek Polytechnic and discovering how his skills can be weaved into the world of digital marketing.
Apart from his prior knowledge in 3D animation, he is taking a hands-on approach in live filming and producing killer videos that touch the hearts of his audience. With an open mind, he is always ready to try new things and venture into unknown waters.
Being a gamer by heart, he spends his free time trying new games and keeping up with the classics.
Laura – Creative Executive
Laura is the creative brain of Impossible Marketing. More than just producing aesthetic works, she is capable of communicating ideas to consumers by developing concepts and coherent designs. Creating value in her works is what drives her continuous improvement in techniques and ideation.
Besides her interest in photography and films as a medium of expression, her curiosity makes her a wanderlust however, not a tourist.
Dita – Creative Executive
Dita graduated in Polytechnic with a diploma in Multimedia and Networking major. Dita studied digital arts and digital content, including web design, video, audio, animation, and visual editing. As a fresh graduate, she’s eager to explore more about clients’ need and improve her editing skills.
She believes that the most important thing about video editing is to be able to deliver the content or the message from the video to the audience. The strong impression is a must.
In her free time, she likes drawing, reading, and watching good movies.
Thomas – Creative Executive
Thomas is a Multimedia and Networking graduate. He is well versed in graphic design, video editing and animation, and is eager to contribute his skills as Impossible Marketing’s in-house Animation Artist. He is also proficient in web design, 3D modelling and game programming.
An advocate for lifelong learning, Thomas believes that it is essential to continue learning and developing new skills if we do not want to get left behind. Fuelled by a strong desire to keep learning, he spends his free time brushing up his animation skills by watching tutorial videos.
His hobbies also include reading and gaming.
Chris – Creative Executive
Chris graduated with a diploma in Multimedia and Networking. His passion is Videography, especially Video Editing, sometimes he made a short film for fun. He loved made a journal video about his trip on the internet. He also likes to design.
Chris likes to improve himself by learning a new thing from his passion so he always up to date about what he does and it pursue his happiness, cause when he does the editing he enjoys it.
On his free time, he usually playing basketball, watching movies, play video games, searches some footage for the journal, and he also loved photography.
Yunita – Creative Executive
She understands that every little thing can make something great. Creating video not only people can enjoy, but to make a meaningful video. She loves to work with others because everyone can give some different perspectives and she can get some ideas from it and watching tutorial videos too.
She likes to travel a lot, especially solo-travelling and capture a lot of things especially landscape photography. She spends her free time to lettering while listening to her favourite songs. She also likes playing basketball and dancing.
Alexandra – Content Writer
With a background in Diploma in Media and Communication, Alexandra enjoys writing and is a keen learner on trying new things.
With her motto being “it’s better to regret doing something than regret doing nothing at all”, Alexandra is always open to constructive criticism and stepping out of her comfort zone to constantly improve herself. Her main skill resides in creating compelling content for clients, using words to connect with others.
In her free time, you can find her reading Fanfiction, binge-watching Netflix or fangirling over the Marvel Cinematic Universe.
Angelina – Content Writer
She firmly believes that the best writers are able to express the most convoluted of ideas in the simplest of terms and constantly strives to improve herself to that end.
While most of her life revolves around editing, reading and writing, she also enjoys taking time to relax by listening to music and watching foreign dramas.
Andy – Content Writer
Apart from having a passion for reading and writing, Andy also constantly seeks for new ways to express his creativity. A huge otaku of Japanese culture and anime, Andy’s hobbies include poetry, video games, fashion, makeup and drag.
Ruth – Content Writer
With her love of reading and writing, she is in charge of generating marketing content for our company as well as for our clients.