Search engine marketing, or SEM, is the use of pay-per-click ads to draw in targeted leads and impressions for your online brand.
We focus our search engine marketing efforts on pay-per-click (PPC) ads on Google. Delivering near-instant boost in web traffic and brand awareness, this is something for time-pressed marketers like you who want to hit your short-term business goals quickly.
PPC ads show up to people who are already searching for the type of products and services you offer. This means more quality leads and conversions for your brand. Power-up with the best of Singapore’s search marketers here to get more traffic today!
Search engine marketing, or SEM, is the use of pay-per-click ads to draw in targeted leads and impressions for your online brand.
We focus our search engine marketing efforts on pay-per-click (PPC) ads on Google. Delivering near-instant boost in web traffic and brand awareness, this is something for time-pressed marketers like you who want to hit your short-term business goals quickly.
PPC ads show up to people who are already searching for the type of products and services you offer. This means more quality leads and conversions for your brand. Power-up with the best of Singapore’s search marketers here to get more traffic today!
Our rigorous and thorough process, which is outlined below, ensures that we meet the requirements of our clients:
During keyword research, we will analyse the average monthly searches of keywords relevant to your product or service, your competitors’ keywords and top of page bid in the Google Ads auction system. Based on the selected keywords, we will craft out well-executed ad copies that will entice your potential customers to click on your website and convert them into customers.
Conversion tracking allows us to monitor the actions that users take toward completing a business goal. These actions include adding an item to the cart, form submissions, and more. By linking your Analytics and Google Ads, we can gather more data on your customers’ conversion actions to make more informed decisions and better optimise your SEM campaigns.
Optimising a Google Ads campaign involves ongoing analysis and testing to identify which elements of the campaign are working well and which areas need improvement. Standard optimisation techniques include keyword research and management, ad copy testing and optimisation, bidding and budget management, targeting and audience optimisation, and landing page optimisation.
This process involves identifying and excluding keywords that are not relevant or do not match the intent of your ad campaign. Negative keywords are used to prevent your ads from showing for irrelevant or unrelated search queries, which helps to improve the overall performance of your campaign by reducing wasted spend on clicks that are unlikely to result in a conversion.
Your dedicated account manager will send you a monthly SEM report and quarterly review of your Google Ads performance. This allows you to easily monitor the progress of your Google Ads and to ensure that the strategy is working. The report includes campaign performance metrics such as cost per click, click-through rate, impressions, conversion rate, and more.
A/B testing compares 2 versions of an ad to determine which one performs better in terms of generating clicks, conversions, and other KPIs. It involves bidding strategies, ad copy rotation, bid modifiers, and more. Based on the outcome of the test, the better-performing variation will be used to further optimise your campaign and generate more targeted results.
Maximise your online reach with our strategic SEM solutions. Drive targeted traffic and achieve higher conversions when you engage our SEM services, eligible for up to 50% of grant support.
Note: Limited quantity left!
Eligible employers for SkillsFuture Enterprise Credit (SFEC) will receive a one-off $10,000 credit to cover up to 90% of the out of pocket expenses on qualifying costs for our SEM services.
Note: Both PSG and SFEC credit are strictly for management fee and do not include ad spend.
As a winner of The Search Marketing Agency of the Year 2020 and 2022, we have the stamp of approval by esteemed judges from the likes of huge brands, including Adidas, UOB, CapitaLand, Cathay Pacific, FairPrice, Grab, Hilton, Lazada, Alibaba, L’Oréal, Singtel, PropertyGuru, Zalora… and many more. They have voted for us – will you?
Here, we focus on what works best – Google Ads. With a 96% market share of Singapore’s search engines, Google is where your audience is at. We have been a certified Google Partner company since 2014, and have handled over $6m of Google ad spend. Let our PPC agency help you make your money grow.
To date, we have received:
We look forward to your positive review after you’ve engaged our SEM services as well!
As a home-grown SEM agency, we are strong believers in supporting local talents and businesses, and giving back to our community. With our strong insider knowledge of the culture, consumers, and digital marketing climate in Singapore, our PPC agency is in the best position to advise you on your campaigns here.
| ImPossible Marketing | Competitors | |
|---|---|---|
|
Leadership |
Led by Singaporeans |
Led by non-locals |
|
Productivity Solutions Grant |
Support up to 50% |
None |
|
SG Government |
Awardee of S6 Licence: We are allowed to manage a single project of up to SGD $3m in value |
None |
|
Search Marketing Award |
Winner of Search Marketing Agency of the Year 2022 Winner of Lead Generation Agency of the Year 2022 |
None |
|
Google Partner Company |
Since 2014 |
None |
|
Google Ad Spent till date |
More than SGD $6m |
Unknown |
|
SEM Optimisation |
Our campaigns are done locally (Singapore) |
Outsourced to other countries |
|
SEM Account Manager |
Well-versed in SEM as campaigns are done locally |
Mainly serve as a communication bridge as SEM campaigns are outsourced |
|
Google Display |
Yes |
None |
|
Ad Retargeting & |
Yes |
None |
|
Google Shopping |
Yes |
None |
|
Campaign update |
Monthly report + Quarterly review |
Monthly report |
Claim Up To 50% Of Grant Support Under The PSG Today!
Claim Up To 50% Of Grant Support
Under The PSG Today!
If your existing SEM campaign is underperforming with another agency, feel free to transfer it to us.
We are confident in delivering better results for you.
Google Display Network is a platform that enables marketers to launch ads that will be displayed on ad-supported websites across the internet. When you browse any website and see ads on the top or side banner, that is likely powered by Google Display Network.
The most significant advantage of using Google Display Network is that it is a way to earn a lot of free impressions. Those who do end up clicking on these ads are also more likely to be already interested in your brand, products, or services.
Since the ads are shown to those who have shown interest in your brand, there is usually a higher engagement rate than with ads to a fresh audience.
SEM allows brands and businesses to reach out to people searching for answers on the search engines. With PPC ads, you can capture your audience’s attention right at the top of the search engine results.
Google Ads is the most prominent search engine PPC channel because of its huge audience base. Google search takes 96% of the market share in Singapore, and remains the biggest player in paid search marketing. So, if you are looking to reach out to a wide audience, Google Ads has to be included in your digital marketing strategy.
For SFEC, eligible employers should already have been notified by ESG in writing if they meet the necessary requirements. Qualified SMEs should be able to see the S$10,000 credit when they log in to the Business Grants Portal.
Search engine marketing channels like Google Ads offers highly customisable targeting capabilities and controlled budgeting system. This offers you the chance to get higher quality leads and more targeted traffic, which means more potential for higher conversions and sales.
Additionally, SEM ads can bring quick results – in as little as a few hours. Hence, it is great for giving a quick boost of traffic to new brand, or for your business’ time-sensitive sale or event.
The management fee of SEM services can vary widely depending on a number of factors, including the competition for the keywords you are targeting, the size of your budget, and the specific goals of your campaign. Generally, the cost of SEM is based on a pay-per-click (PPC) model, where you pay each time a user clicks on one of your ads.
There are several key differences between SEO (search engine optimisation) and SEM (search engine marketing). One of the primary differences is the nature of the strategy. SEO is a long-term strategy that focuses on improving the ranking of a website in organic search results. This can take several months to yield significant returns on investment (ROI). On the other hand, SEM is a more immediate strategy that focuses on driving leads and sales through paid advertisements. If you want to see quick results and generate leads and sales more quickly, SEM may be a better option for you.
From 1 April 2024 onwards, the maximum support level will be up to 50%. Note: Both PSG and SFEC credit are strictly for management fee and do not include SEM ad spend.
Google Display Network is a platform that enables marketers to launch ads that will be displayed on ad-supported websites across the internet. When you browse any website and see ads on the top or side banner, that is likely powered by Google Display Network.
The most significant advantage of using Google Display Network is that it is a way to earn a lot of free impressions. Those who do end up clicking on these ads are also more likely to be already interested in your brand, products, or services.
Ad Retargeting is the practice of displaying ads to consumers who have had prior online interaction with the brand. For example, a marketer can set their PPC retargeting campaign to show ads to users who have previously visited the brand’s product pages before. This is possible through cookies that track web activity on certain websites.
Since the ads are shown to those who have shown interest in your brand, there is usually a higher engagement rate than with ads to a fresh audience.
SEM allows brands and businesses to reach out to people searching for answers on the search engines. With PPC ads, you can capture your audience’s attention right at the top of the search engine results.
Google Ads is the most prominent search engine PPC channel because of its huge audience base. Google search takes 96% of the market share in Singapore, and remains the biggest player in paid search marketing. So, if you are looking to reach out to a wide audience, Google Ads has to be included in your digital marketing strategy.
Search engine marketing channels like Google Ads offers highly customisable targeting capabilities and controlled budgeting system. This offers you the chance to get higher quality leads and more targeted traffic, which means more potential for higher conversions and sales.
Additionally, SEM ads can bring quick results – in as little as a few hours. Hence, it is great for giving a quick boost of traffic to new brand, or for your business’ time-sensitive sale or event.
The management fee of SEM services can vary widely depending on a number of factors, including the competition for the keywords you are targeting, the size of your budget, and the specific goals of your campaign. Generally, the cost of SEM is based on a pay-per-click (PPC) model, where you pay each time a user clicks on one of your ads.
There are several key differences between SEO (search engine optimisation) and SEM (search engine marketing). One of the primary differences is the nature of the strategy. SEO is a long-term strategy that focuses on improving the ranking of a website in organic search results. This can take several months to yield significant returns on investment (ROI). On the other hand, SEM is a more immediate strategy that focuses on driving leads and sales through paid advertisements. If you want to see quick results and generate leads and sales more quickly, SEM may be a better option for you.
For SFEC, eligible employers should already have been notified by ESG in writing if they meet the necessary requirements. Qualified SMEs should be able to see the S$10,000 credit when they log in to the Business Grants Portal.
From 1 April 2024 onwards, the maximum support level will be up to 50%. Note: Both PSG and SFEC credit are strictly for management fee and do not include SEM ad spend.
