SEM Services by the
#1 PPC Agency in Singapore

Pre-Approved Vendor for
Productivity Solutions Grant
– Up to 50% off

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What is SEM

Search engine marketing, or SEM, is the use of pay-per-click ads to draw in targeted leads and impressions for your online brand.

We focus our search engine marketing efforts on pay-per-click (PPC) ads on Google. Delivering near-instant boost in web traffic and brand awareness, this is something for time-pressed marketers like you who want to hit your short-term business goals quickly.

PPC ads show up to people who are already searching for the type of products and services you offer. This means more quality leads and conversions for your brand. Power-up with the best of Singapore’s search marketers here to get more traffic today!

What is SEM

Search engine marketing, or SEM, is the use of pay-per-click ads to draw in targeted leads and impressions for your online brand.

We focus our search engine marketing efforts on pay-per-click (PPC) ads on Google. Delivering near-instant boost in web traffic and brand awareness, this is something for time-pressed marketers like you who want to hit your short-term business goals quickly.

PPC ads show up to people who are already searching for the type of products and services you offer. This means more quality leads and conversions for your brand. Power-up with the best of Singapore’s search marketers here to get more traffic today!

SEM Services Process

Our rigorous and thorough process, which is outlined below, ensures that we meet the requirements of our clients:

Keyword Selection & Ad Copywriting

Keyword Selection & Ad Copywriting

During keyword research, we will analyse the average monthly searches of keywords relevant to your product or service, your competitors’ keywords and top of page bid in the Google Ads auction system. Based on the selected keywords, we will craft out well-executed ad copies that will entice your potential customers to click on your website and convert them into customers.

Conversion Tracking

Conversion Tracking

Conversion tracking allows us to monitor the actions that users take toward completing a business goal. These actions include adding an item to the cart, form submissions, and more. By linking your Analytics and Google Ads, we can gather more data on your customers’ conversion actions to make more informed decisions and better optimise your SEM campaigns.

Google Ads Optimisation

Google Ads Optimisation

Optimising a Google Ads campaign involves ongoing analysis and testing to identify which elements of the campaign are working well and which areas need improvement. Standard optimisation techniques include keyword research and management, ad copy testing and optimisation, bidding and budget management, targeting and audience optimisation, and landing page optimisation.

Building Negative Keyword List

Building Negative Keyword List

This process involves identifying and excluding keywords that are not relevant or do not match the intent of your ad campaign. Negative keywords are used to prevent your ads from showing for irrelevant or unrelated search queries, which helps to improve the overall performance of your campaign by reducing wasted spend on clicks that are unlikely to result in a conversion.

Tracking & Reviewing of Performance

Your dedicated account manager will send you a monthly SEM report and quarterly review of your Google Ads performance. This allows you to easily monitor the progress of your Google Ads and to ensure that the strategy is working. The report includes campaign performance metrics such as cost per click, click-through rate, impressions, conversion rate, and more.

A/B Testing

A/B testing compares 2 versions of an ad to determine which one performs better in terms of generating clicks, conversions, and other KPIs. It involves bidding strategies, ad copy rotation, bid modifiers, and more. Based on the outcome of the test, the better-performing variation will be used to further optimise your campaign and generate more targeted results.

SEM Marketing - PSG Grant

PSG - Up to 50% off SEM Services

Maximise your online reach with our strategic SEM solutions. Drive targeted traffic and achieve higher conversions when you engage our SEM services, with up to 50% grant support.

  • 3 months SEM + 3 months SEO

Note: Limited quantity left!

SFEC Eligible

Eligible employers for SkillsFuture Enterprise Credit (SFEC) will receive a one-off $10,000 credit to cover up to 90% of the out of pocket expenses on qualifying costs for our SEM services.

Note: Both PSG and SFEC credit are strictly for management fee and do not include ad spend.

SEM Marketing - SFEC Eligible
Singapore SEM Agency - Markies Award

Winner of Search Marketing Agency of the Year

Winner of Search Marketing Agency of the Year

As a winner of The Search Marketing Agency of the Year 2020 and 2022, we have the stamp of approval by esteemed judges from the likes of huge brands, including Adidas, UOB, CapitaLand, Cathay Pacific, FairPrice, Grab, Hilton, Lazada, Alibaba, L’Oréal, Singtel, PropertyGuru, Zalora… and many more. They have voted for us – will you?

A Google Partner Company

Here, we focus on what works best – Google Ads. With a 96% market share of Singapore’s search engines, Google is where your audience is at. We have been a certified Google Partner company since 2014, and have handled over $6m of Google ad spend. Let our PPC agency help you make your money grow.

PPC Agency Singapore - Google Partner
PPC Services Singapore Reviews

More Than 600 Positive Reviews

To date, we have received:

  • 100+ 5-stars Reviews on Google Business
  • 100+ Recommendations on Facebook
  • 300+ Positive Video Testimonials on Youtube

We look forward to your positive review after you’ve engaged our SEM services as well!

Proudly #MadeInSingapore

As a home-grown SEM agency, we are strong believers in supporting local talents and businesses, and giving back to our community. With our strong insider knowledge of the culture, consumers, and digital marketing climate in Singapore, our PPC agency is in the best position to advise you on your campaigns here.

PPC Agency Singapore

Brand Experience

More Reasons To Choose Us As Your PPC Agency

More Reasons
To Choose Us
As Your PPC Agency

ImPossible Marketing Competitors

Leadership

Led by Singaporeans
Led by non-locals

Productivity Solutions Grant

Support up to 50%
None

SG Government
Supplier Credibility

Awardee of S6 Licence: We are allowed to
manage a single project of up to SGD $3m in value
None

Search Marketing Award

Winner of Search Marketing Agency of the Year 2022
Winner of Lead Generation Agency of the Year 2022
None

Google Partner Company

Since 2014
None

Google Ad Spent till date

More than SGD $6m
Unknown

SEM Optimisation

Our campaigns are done locally (Singapore)
Outsourced to other countries

SEM Account Manager

Well-versed in SEM as campaigns are done locally
Mainly serve as a communication bridge
as SEM campaigns are outsourced

Google Display
Network Capabilities

Yes
None

Ad Retargeting &
Remarketing Capabilities

Yes
None

Google Shopping
Ads Capabilities

Yes
None

Campaign update

Monthly report + Quarterly review
Monthly report

Communication Platform

Use CRM software for better and easier communication.
All-in-one platform for contents, reports, and accounts
Send multiple emails per month

Supercharge Your Business With Our PPC Services

Claim Up To 50% Funding Support Under The PSG Today!

Claim Up To 50% Funding Support
Under The PSG Today!

[reviews_rating id="1,2,3,4,5,6,7,8,9,10,12,11"]
[reviews_rating id="1,2,3,4,5,6,7,8,9,10,12,11"]

Join the #SupportLocal Initiative

Engage a local SEM agency with proven results
Get in touch with us for a non-obligatory consultation

If your existing SEM campaign is underperforming with another agency, feel free to transfer it to us.
We are confident in delivering better results for you.

FAQs on our SEM Services

What is Google Display Network?

Google Display Network is a platform that enables marketers to launch ads that will be displayed on ad-supported websites across the internet. When you browse any website and see ads on the top or side banner, that is likely powered by Google Display Network.

The most significant advantage of using Google Display Network is that it is a way to earn a lot of free impressions. Those who do end up clicking on these ads are also more likely to be already interested in your brand, products, or services.

What is Ad Retargeting?
Ad Retargeting is the practice of displaying ads to consumers who have had prior online interaction with the brand. For example, a marketer can set their PPC retargeting campaign to show ads to users who have previously visited the brand’s product pages before. This is possible through cookies that track web activity on certain websites.

 

Since the ads are shown to those who have shown interest in your brand, there is usually a higher engagement rate than with ads to a fresh audience.
Why is SEM important?

SEM allows brands and businesses to reach out to people searching for answers on the search engines. With PPC ads, you can capture your audience’s attention right at the top of the search engine results.


Google Ads is the most prominent search engine PPC channel because of its huge audience base. Google search takes 96% of the market share in Singapore, and remains the biggest player in paid search marketing. So, if you are looking to reach out to a wide audience, Google Ads has to be included in your digital marketing strategy.

What is the PSG grant and SFEC credit?
The Productivity Solutions Grant (PSG) is an initiative started by the Government of Singapore that is designed to help SMEs invest in technology and IT solutions that enhance existing business processes and boost productivity.

 

PSG offers up to 50% funding support to companies that select pre-approved solutions including Impossible Marketing’s Digital Marketing solutions. Note: Both PSG and SFEC credit are strictly for management fee and do not include SEM ad spend.

 

Note: Companies are subjected to an annual grant cap of S$30,000 for solutions, starting on 1 April and ending on 31 March the following year.

 

Eligible employers for SkillsFuture Enterprise Credit (SFEC) will also receive a one-time S$10,000 credit to cover up to 90% of their out-of-pocket expenses on qualifying costs. Both the PSG and SFEC credit hold the common objective of supporting employers, especially SMEs, in boosting enterprise and workforce transformation.
Does your company qualify for the PSG grant and SFEC credit?
Business entities need to fulfil these requirements to be eligible for PSG:
  • Registered and operating in Singapore with a minimum of 30% local shareholding,
  • Company’s Group annual sales turnover of less than S$100 million, or less than 200 employees, and
  • Purchase/lease/subscription of the IT solutions or equipment must be used in Singapore.
Note: Start-ups operating for less than 6 months can still apply but will be subjected to the Enterprise Singapore (ESG)’s assessment.

 

For SFEC, eligible employers should already have been notified by ESG in writing if they meet the necessary requirements. Qualified SMEs should be able to see the S$10,000 credit when they log in to the Business Grants Portal.
How can SEM help in your business?

Search engine marketing channels like Google Ads offers highly customisable targeting capabilities and controlled budgeting system. This offers you the chance to get higher quality leads and more targeted traffic, which means more potential for higher conversions and sales.

 

Additionally, SEM ads can bring quick results – in as little as a few hours. Hence, it is great for giving a quick boost of traffic to new brand, or for your business’ time-sensitive sale or event.

How much does SEM cost?

The management fee of SEM services can vary widely depending on a number of factors, including the competition for the keywords you are targeting, the size of your budget, and the specific goals of your campaign. Generally, the cost of SEM is based on a pay-per-click (PPC) model, where you pay each time a user clicks on one of your ads.

What is the difference between SEM and SEO?

There are several key differences between SEO (search engine optimisation) and SEM (search engine marketing). One of the primary differences is the nature of the strategy. SEO is a long-term strategy that focuses on improving the ranking of a website in organic search results. This can take several months to yield significant returns on investment (ROI). On the other hand, SEM is a more immediate strategy that focuses on driving leads and sales through paid advertisements. If you want to see quick results and generate leads and sales more quickly, SEM may be a better option for you.

Can you use the PSG grant and SFEC credit to take up our marketing solutions?
Impossible Marketing is a PSG Pre-Approved Vendor hence you can apply for PSG that provides up to 50% funding for our Digital Marketing Solutions. Eligible companies can also tap on the one-time SFEC credit to cover up to 90% of the out-of-pocket expenses on qualifying costs. This presents the perfect opportunity for SMEs to grow their online presence and gain a competitive edge where they previously did not have access due to the lack of funds.
 
As a pre-approved vendor, our digital marketing solutions have demonstrated to support SMEs with their digitisation efforts and boost efficiency.
What is the maximum support level for PSG Grant?

From 1 April 2024 onwards, the maximum support level will be up to 50%. Note: Both PSG and SFEC credit are strictly for management fee and do not include SEM ad spend.

What is Google Display Network?

Google Display Network is a platform that enables marketers to launch ads that will be displayed on ad-supported websites across the internet. When you browse any website and see ads on the top or side banner, that is likely powered by Google Display Network.

 

The most significant advantage of using Google Display Network is that it is a way to earn a lot of free impressions. Those who do end up clicking on these ads are also more likely to be already interested in your brand, products, or services.

What is Ad Retargeting?

Ad Retargeting is the practice of displaying ads to consumers who have had prior online interaction with the brand. For example, a marketer can set their PPC retargeting campaign to show ads to users who have previously visited the brand’s product pages before. This is possible through cookies that track web activity on certain websites.

 

Since the ads are shown to those who have shown interest in your brand, there is usually a higher engagement rate than with ads to a fresh audience.

Why is SEM important?

SEM allows brands and businesses to reach out to people searching for answers on the search engines. With PPC ads, you can capture your audience’s attention right at the top of the search engine results.


Google Ads is the most prominent search engine PPC channel because of its huge audience base. Google search takes 96% of the market share in Singapore, and remains the biggest player in paid search marketing. So, if you are looking to reach out to a wide audience, Google Ads has to be included in your digital marketing strategy.

How can SEM help in your business?

Search engine marketing channels like Google Ads offers highly customisable targeting capabilities and controlled budgeting system. This offers you the chance to get higher quality leads and more targeted traffic, which means more potential for higher conversions and sales.


Additionally, SEM ads can bring quick results – in as little as a few hours. Hence, it is great for giving a quick boost of traffic to new brand, or for your business’ time-sensitive sale or event.

How much does SEM cost?

The management fee of SEM services can vary widely depending on a number of factors, including the competition for the keywords you are targeting, the size of your budget, and the specific goals of your campaign. Generally, the cost of SEM is based on a pay-per-click (PPC) model, where you pay each time a user clicks on one of your ads.

What is the difference between SEM and SEO?

There are several key differences between SEO (search engine optimisation) and SEM (search engine marketing). One of the primary differences is the nature of the strategy. SEO is a long-term strategy that focuses on improving the ranking of a website in organic search results. This can take several months to yield significant returns on investment (ROI). On the other hand, SEM is a more immediate strategy that focuses on driving leads and sales through paid advertisements. If you want to see quick results and generate leads and sales more quickly, SEM may be a better option for you.

What is the PSG grant and SFEC credit?

The Productivity Solutions Grant (PSG) is an initiative started by the Government of Singapore that is designed to help SMEs invest in technology and IT solutions that enhance existing business processes and boost productivity.

 

PSG offers up to 50% funding support to companies that select pre-approved solutions including Impossible Marketing’s Digital Marketing solutions. Note: Both PSG and SFEC credit are strictly for management fee and do not include SEM ad spend.

 

Note: Companies are subjected to an annual grant cap of S$30,000 for solutions, starting on 1 April and ending on 31 March the following year.

 

Eligible employers for SkillsFuture Enterprise Credit (SFEC) will also receive a one-time S$10,000 credit to cover up to 90% of their out-of-pocket expenses on qualifying costs. Both the PSG and SFEC credit hold the common objective of supporting employers, especially SMEs, in boosting enterprise and workforce transformation.

Does your company qualify for the PSG grant and SFEC credit?
Business entities need to fulfil these requirements to be eligible for PSG:
  • Registered and operating in Singapore with a minimum of 30% local shareholding,
  • Company’s Group annual sales turnover of less than S$100 million, or less than 200 employees, and
  • Purchase/lease/subscription of the IT solutions or equipment must be used in Singapore.
Note: Start-ups operating for less than 6 months can still apply but will be subjected to the Enterprise Singapore (ESG)’s assessment.

 

For SFEC, eligible employers should already have been notified by ESG in writing if they meet the necessary requirements. Qualified SMEs should be able to see the S$10,000 credit when they log in to the Business Grants Portal.
Can you use the PSG grant and SFEC credit to take up our Digital Marketing solutions?
Impossible Marketing is a PSG Pre-Approved Vendor hence you can apply for PSG that provides up to 50% funding for our Digital Marketing Solutions. Eligible companies can also tap on the one-time SFEC credit to cover up to 90% of the out-of-pocket expenses on qualifying costs. This presents the perfect opportunity for SMEs to grow their online presence and gain a competitive edge where they previously did not have access due to the lack of funds.  
 
As a pre-approved vendor, our digital marketing solutions have demonstrated to support SMEs with their digitisation efforts and boost efficiency.
What is the maximum support level for PSG Grant?

From 1 April 2024 onwards, the maximum support level will be up to 50%. Note: Both PSG and SFEC credit are strictly for management fee and do not include SEM ad spend.

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