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Google Interactions API GA — A Wake-Up Call for GEO

Google Interactions API GA — A Wake-Up Call for GEO

On June 22, Google quietly flipped a switch that GEO practitioners should be paying close attention to. The Interactions API — Google DeepMind’s unified interface for Gemini models and agents, in public beta since December 2025 —…
NewsGuard AI Is Proof That AEO Is Now a Revenue Play

NewsGuard AI Is Proof That AEO Is Now a Revenue Play

For the past two years, “get cited by AI” has been treated mostly as a visibility metric — a nice-to-have alongside your Google rankings. NewsGuard AI just turned it into a literal invoice. On 22…
Mid-Year Buffet Lunch: The IM Team Eats, Laughs, Repeats

Mid-Year Buffet Lunch: The IM Team Eats, Laughs, Repeats

Here’s the thing nobody tells you about a good team lunch: the food is barely the point. Last week, the whole IM team piled into The Buffet on Level 2 of M Hotel Singapore City…
Introducing ImpossiblePlus™: Our Proprietary AI SEO Platform

Introducing ImpossiblePlus™: Our Proprietary AI SEO Platform

The way people search has changed forever. And we’ve built something to match it. Impossible Marketing is proud to officially launch ImpossiblePlus™ — our proprietary AI visibility platform that lets businesses track exactly how their…