In October 2016, Google introduced the display of fact check labels in its Search Engine Results Pages (SERPs). The purpose of this information is to provide users with the ability to determine whether or not an article is accurate. As a platform for people to discover useful details through the content available, Google was established […]
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BERT: All You Need To Know About Google’s Latest Algorithm
BERT (Bidirectional Transformers Encoder Representations) is an open-sourced NLP pre-training model formulated by Google geneticists in 2018. What makes it special from the majority of the model is that it’s the first profoundly bidirectional, uncontrolled depiction of language, pre-trained with a simple text corpus only. Because it is open-sourced, anybody with the expertise of machine […]
Technical SEO: Why You Need To Go Beyond Just Enough
Without a strong backbone, no website will be able to stand and that backbone is, of course, technical SEO. Technical SEO refers to the optimization process for the indexing and crawling phase of your site. It’s the website’s foundation, and without it, everything else will fall apart. Through professional SEO, the website can be viewed, […]
4 Tools To Supercharge Your PPC Strategies in 2020
As 2019 approaches an end, it is an excellent time to look back and reflect on how you can prepare for the upcoming year. There are numerous ways you can utilise to boost your SEM strategies in the new year. However, if you are unsure of where to begin from, here are 4 recommendations you […]
3 Considerations to Decide Whether to Do Your SEO In-House
Whether you are a solopreneur, small business or giant enterprise – you are sure to bump into the same question: should you do your SEO completely in-house? Research shows that over 89% of businesses consider using external contractors as important to their success – with a quarter believing it is absolutely vital! With so many tactics […]