Something is brewing in the office – and no, it’s not the coffee. It’s yet another team bonding session for our Digital Marketing Agency, and this time – it involves some deception, critical-thinking skills and plenty of sneak attacks! As always, we can’t leave you hanging without a video – watch as each team fights […]
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Why Every Website Needs A HTML Sitemap: Uses & Benefits
Before we dive into the uses and benefits of having a sitemap on your website – it is vital that you first understand what a sitemap is. Essentially, sitemaps act as the backbone and architecture of your entire website; consisting of a full list of webpage links that are used to guide site crawlers and […]
Two Is Better Than One: Why You Need Both SEO & PPC
If you are familiar with the terms PPC (Pay-per-click) and SEO (Search Engine Optimisation) – you will notice that there are often seen as 2 distinct strategies that help to boost web traffic. Often handled by separate teams in a Digital Marketing Agency, the fact that SEO and PPC are intended to optimize a page’s […]
Google Core Update (Sep 2019): The Answer Lies in Content
Every year, Google releases thousands of updates that is designed to improve and optimize search results in order to present the most relevant and useful content to users. While most of these updates don’t end up having a significant impact on rankings and visibility, every year, Google releases what they call “Core Updates” – updates […]
Google Update: How Nofollow Links Will Now Affect Rankings
Nofollow links was first introduced nearly 15 years ago as a way to prevent comment spam. Introducing a nofollow link to a particular page essentially informs Google to ignore it as part of the search engine’s index. This means that search engine bots aren’t able to track and crawl these links, giving them no power in […]