Does your current SEM campaign spark joy? It’s no longer safe to ignore the increasing presence of AI (Artificial Intelligence) and machine learning in the digital space. AI, or machine learning, is essentially uses a series of models and algorithms that allow prediction learning in order to make data-driven decisions and solve complex problems on […]
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Survey Reveals Lower Than Expected Adoption Of Voice Search
Remember when voice search was listed to be the next big thing in 2019? Well, a recent survey has just revealed that this might not be the case. While voice search seems to bring us just a tad closer to the future – new technologies tend to take a bit more time to be fully-integrated from […]
Your Facebook Comments Will Now Also Be Ranked For Quality
In a recent announcement, Facebook has stated that there will be changes made to its News Feed algorithm once again – one that will see to impact a post’s reach, judging from the quality of its comments. Comments possessing specific quality signals will be deemed as more appealing by Facebook, while “lower-quality” comments will result […]
More Diverse Domain Name Results with Google Search Update
In a recent announcement on their Search Liaison Twitter account, Google has introduced a brand-new update – search users will now be exposed to a more diverse and varied set of search results in response to their queries on the search engine. What do we mean by more diverse? Google will now try to show […]
10 Tips For Gripping & Effective Mobile PPC Copywriting
It doesn’t seem that long ago when PPC (Pay-Per-Click) managers used to create multiple campaigns for different devices in order to differentiate and cater specific messages to mobile and desktop users. Now that device targeting has become streamlined, this is no longer the case. With a one-size-fits-all approach made available to advertisers, it’s possible to […]