In digital marketing, mastering the skills of gaining scalable lead generation is no easy feat. This is where an excellent landing page can help kickstart your campaign. Although some people leave it to the professionals to help design their landing pages, it’s important to take note of these 7 best landing page practices to ensure […]
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YouTube Rolls Out Its Latest Shoppable Direct Response Ad Format
YouTube recently introduced a new ad format that makes the typical video ads appear more shoppable. This new format allows marketers to add on a ‘Shop Now’ section right below the ad as it is being played. Furthermore, it also displays a browsable selection of products alongside its price points and purchase links. According to […]
7 Best Facebook Ad Practices to Implement on Your Campaigns
Social Media Marketing is a wide umbrella and under it, you can find the likes of SEO, SEM and Facebook Marketing. Advertising on Facebook is a widely consummated marketing tactic and through the course of time, Facebook’s advertising medium has continued to change. With that said, if you have not been fully utilising Facebook for […]
6 Tips for Marketers to Stay Productive While Working from Home
There’s no denying that 2020 has been a rollercoaster ride. With the uncertainty during this global pandemic, COVID-19 has led many businesses to shift to a work from home lifestyle. This has been especially hard on marketers who are not able to work with their team and connect with people face-to-face as they usually do. […]
7 Benefits of SEO & Why It Is Crucial for Businesses
When you search for information on the Internet, the results that first appear are what Google thinks will be the most helpful information for you. Now, you must be thinking how do websites on the first page of search results make it to the top? Well, many factors come into play, including that of SEO […]