Any SEO marketer can tell you what header tags are. While many of us use it daily in content marketing, the truth is that not many will think twice about how we are using our header tags. In fact, header tags have huge potential to impact your site’s search ranking – if you know how […]
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4 Best Practices For Incorporating Keywords In Web Copy
One of the first things any SEO content marketer will learn about is keywords – what the different types of keywords are, how to conduct keyword research, and how to select the right keywords. However, what can make or break your SEO strategy may not be the keywords themselves, but also how they are incorporated […]
Maximising Your Facebook Campaign Budget With Cost Control
The world of Facebook advertising can seem like a fog to new digital marketers. One thing everyone aims for is to maximise their ad budget while getting maximum ad performance. The question is, what’s the best way to do so? The short answer is: it’s debatable. Some experts advocate the bid cap strategy, while yet […]
Capture Leads From YouTube Via Google’s Lead Form Extensions
Google is providing a new way for advertisers to capture leads by bringing its lead form extensions to YouTube as well as Discovery campaigns. Lead forms help advertisers gather leads directly from their ads instead of directing users to a landing page. Google’s goal is to help advertisers gain higher quality leads faster by driving […]
Ultimate Guide to Google PageSpeed Insights in Singapore (2020)
According to research by Google, 53% of users will leave a mobile webpage if it doesn’t load within three seconds. As such, it is critical that digital marketers design fast web experiences so people can stay and view more pages on the site, convert more and buy more. As Google once said, speed equals revenue. The PageSpeed Insights […]