The keywords you use are perhaps the most important part of any Search Engine Optimization (SEO). As search engines focus on driving user experience higher with every method, short-tail keywords are becoming less relevant. Your lead generation campaigns should focus on long-tail keywords because they are specific and personalised. For example, instead of using only the […]
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3 affordable Digital Marketing methods for your brand
Digital Marketing is an important aspect of your business, and it should never be ruled out. When you design and build your website, you are only getting half of the work done. Until you publish and market it online, no one will know that your website exists. Fortunately, we have some good news for new […]
July team bonding: Soy Candle Making Workshop!
Last Friday, the Impossible crew took a break from our daily Digital Marketing activities for an afternoon of zen and tranquillity. Our organisers had signed us up for a Soy Candle Making Workshop! We spent an innovative 3 hours exploring our creative potential 🙂 We’ll let the pictures below do the talking. Let us know […]
Recommended Marketing Strategies for Part Time Maids in Singapore
With the long working hours in Singapore, many families may struggle with keeping their homes clean. However, they may be unwilling to hire a live-in maid, as they will have to sacrifice their privacy. Hiring a part-time maid is the perfect alternative, as they will only have to pay her for cleaning their homes, allowing […]
Social Media Marketing tips for businesses in 2018
According to The Straits Times, Singaporeans spend almost 12 hours a day on their devices. 70% of that time is spent on social media. That is quite a bit of time and makes the need for companies to use Digital Marketing techniques all the more necessary! However, the issue here is not the extent of […]