Category: Search Engine Optimization (SEO)

Why Digital Marketing Is Crucial For Businesses During A Pandemic

Why Digital Marketing Is Crucial For Businesses During A Pandemic

The main aim for a business has remained unchanged over the years – getting more customers to engage with its products and services. However, the approach organisations take to achieve that goal has undoubtedly evolved…
E-Commerce SEO: How To Optimise Your Online Store To Drive Traffic

E-Commerce SEO: How To Optimise Your Online Store To Drive Traffic

Online shopping. Love it or hate it, this trend has become an integral part of every consumer’s experience. The shift to online shopping has only accelerated with the COVID-19 pandemic, as consumers prefer to shop…
How Video SEO Can Affect Your Search Ranking

How Video SEO Can Affect Your Search Ranking

If you want your website to perform well on Google’s search engine results pages (SERPs) and achieve sustained organic traffic, you need to do more than build quality backlinks. What digital marketers like us should…
How Does Local SEO Impact Your Google Search Rankings?

How Does Local SEO Impact Your Google Search Rankings

When it comes to digital marketing, most businesses, including us, would prioritise standing out among the local search results. After all, our audience will mainly be local, so why not cater to those who will…