Once again, Google’s structured data has popped up as a debatable topic when it comes to rankings – does it actually help to boost your SEO results? Recently, a publisher stepped in to ask Google’s John Mueller in regards to the benefits of using structured data and its connection to rankings. Besides emphasising on the […]
Search Engine Optimization (SEO)
Does Your Business Need a Website – Google’s Advice
Google has recently launched a new video series named “Search for Beginners” – with the sole purpose of supporting businesses who are interested in learning the basics of creating an online presence; and how they can utilise tools on Google Search to do so. The first episode aimed to answer the common question: “Does my business need […]
23 Key Takeaways from Google Webmaster Conference 2019 in SG
If you don’t already know, Google recently held its very first Webmaster Conference in Singapore! Google hosted a similar event back in 2018 called Google Dance Singapore, and this conference is no different – organised specially for website owners, digital marketers, web developers, and SEO professionals to find out more about the latest Google Webmaster […]
The Truth Behind H1s: How It Boosts User Experience
Google has made it loud and clear in their #AskGoogleWebmasters Youtube series: SEO does not give a hoot about H1s (Heading Number 1) – at least not when it comes to rankings. While it is still relevant to SEO – the main focus lies in user experience, i.e., accessibility and readability. Even after the explanation given by […]
Why Every Website Needs A HTML Sitemap: Uses & Benefits
Before we dive into the uses and benefits of having a sitemap on your website – it is vital that you first understand what a sitemap is. Essentially, sitemaps act as the backbone and architecture of your entire website; consisting of a full list of webpage links that are used to guide site crawlers and […]
Two Is Better Than One: Why You Need Both SEO & PPC
If you are familiar with the terms PPC (Pay-per-click) and SEO (Search Engine Optimisation) – you will notice that there are often seen as 2 distinct strategies that help to boost web traffic. Often handled by separate teams in a Digital Marketing Agency, the fact that SEO and PPC are intended to optimize a page’s […]
Google Core Update (Sep 2019): The Answer Lies in Content
Every year, Google releases thousands of updates that is designed to improve and optimize search results in order to present the most relevant and useful content to users. While most of these updates don’t end up having a significant impact on rankings and visibility, every year, Google releases what they call “Core Updates” – updates […]
Google Update: How Nofollow Links Will Now Affect Rankings
Nofollow links was first introduced nearly 15 years ago as a way to prevent comment spam. Introducing a nofollow link to a particular page essentially informs Google to ignore it as part of the search engine’s index. This means that search engine bots aren’t able to track and crawl these links, giving them no power in […]
New to SEO? 3 Things Solopreneurs Like You Can Do Now
The top of the Google SERP page is a highly-coveted space that many small businesses and solopreneurs can only dream of achieving one day. Going against bigger companies who have been in the industry for years – it might be hard to believe that it is still possible to gain traction and traffic to your […]
Keep Your Content Sweet By Optimizing For Semantic Search
Today, Google is the first site that most users go to whenever they want to search something up. Whether it be searching for a restaurant, a how-to question they have, or even for specific directions to a location – it is hard to deny Google’s prominence in today’s world. Providing instant results, and based on […]