Recent advancements in Digital Marketing technology have greatly enhanced efficiency for Search Engine Optimization (SEO). Website crawlers such as Screaming Frog, Deep Crawl, and Botify have become essential components of marketers’ toolboxes. Crawlers are a must have to handle invalid canonical tags, 404 errors, and mending broken links. The central role played by website crawlers […]
Search Engine Optimization (SEO)
What do you need to know about long-tail keywords for SEO?
The keywords you use are perhaps the most important part of any Search Engine Optimization (SEO). As search engines focus on driving user experience higher with every method, short-tail keywords are becoming less relevant. Your lead generation campaigns should focus on long-tail keywords because they are specific and personalised. For example, instead of using only the […]
Pros and cons of Divorce Lawyers using SEO to market their services
Based on information from Singstat’s Statistics on Marriages and Divorces, there were 7,614 divorces and annulments in 2016, a 1.2% increase from 2015. With more couples deciding to end their marriages, the demand for the services of Divorce Lawyers in Singapore is increasing as well. Divorce Lawyers in Singapore should employ effective strategies that can […]
Content marketing strategies new SEO marketers need to implement
Are you new to content marketing? Any SEO strategy demands the use of the right promotional components to build brand reputation, increase links, and enhance visibility. While SEO holds immense potential as a Digital Marketing method for driving traffic and conversions, a lot of businesses still lag behind in adopting and using the best practices. This might appear […]
Three hacks to help you optimise your brand SEO output
One of the crucial parts of achieving top results in SEO is doing the tasks efficiently. Here, you cannot talk about efficiency if no time is dedicated to going deeper into SEO and adding value while the bulk of the tasks are done manually. As a result, SEO experts value things that can make them […]
How to dominate SEO ranking in 2018?
Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? They do not need to. The following key strategies will assist webmaster to dominate SEO no matter the changes that search engines introduce. Generate top-notch content at all time Every time that Google introduces a new […]
3 key Google ranking signals every marketer must know in 2018
When SEO consultants work on their marketing campaign, the target is getting at the top of the search engine’s ranking position. Some might ask; what exactly does getting at the top position means? In this post, we look at the main Google ranking signals that all marketers should know about in 2018. Google Ranking algorithm comprises […]
How to get better ranking for your SEO with the new Penguin 4.0
After Google announced the release of Penguin 4.0 algorithm, online marketers have shifted their focus on how to get better results. The key questions that many SEO consultants are asking include; how will Penguin 4.0 impact the current digital marketing efforts? What should be done to get higher traffic and better SEO ranking? This post […]
The best way to increase SEO ranking by using internal links
Every SEO consultant is always in the race to raise the website’s ranking. For most webmasters, the eyes are mainly trained on external links while giving less focus on internal links. Internal links help to take visitors deeper into the website pages, data, images, and other content. Why internal links? When a webmaster builds internal […]
Technical SEO audit components for your website
Over the last couple of years, Search Engine Optimization (SEO) has changed dramatically, and webmasters must rapidly transform their strategies to fit in the new order. From JavaScript crawling support to the pending shift to mobile-first index, and expansion of search results to answers, SEO consultants can no longer relax. To remain on top of […]