Before we dive into the uses and benefits of having a sitemap on your website – it is vital that you first understand what a sitemap is. Essentially, sitemaps act as the backbone and architecture of your entire website; consisting of a full list of webpage links that are used to guide site crawlers and […]
Search Engine Optimization (SEO)
Two Is Better Than One: Why You Need Both SEO & PPC
If you are familiar with the terms PPC (Pay-per-click) and SEO (Search Engine Optimisation) – you will notice that there are often seen as 2 distinct strategies that help to boost web traffic. Often handled by separate teams in a Digital Marketing Agency, the fact that SEO and PPC are intended to optimize a page’s […]
Google Core Update (Sep 2019): The Answer Lies in Content
Every year, Google releases thousands of updates that is designed to improve and optimize search results in order to present the most relevant and useful content to users. While most of these updates don’t end up having a significant impact on rankings and visibility, every year, Google releases what they call “Core Updates” – updates […]
Google Update: How Nofollow Links Will Now Affect Rankings
Nofollow links was first introduced nearly 15 years ago as a way to prevent comment spam. Introducing a nofollow link to a particular page essentially informs Google to ignore it as part of the search engine’s index. This means that search engine bots aren’t able to track and crawl these links, giving them no power in […]
New to SEO? 3 Things Solopreneurs Like You Can Do Now
The top of the Google SERP page is a highly-coveted space that many small businesses and solopreneurs can only dream of achieving one day. Going against bigger companies who have been in the industry for years – it might be hard to believe that it is still possible to gain traction and traffic to your […]
Keep Your Content Sweet By Optimizing For Semantic Search
Today, Google is the first site that most users go to whenever they want to search something up. Whether it be searching for a restaurant, a how-to question they have, or even for specific directions to a location – it is hard to deny Google’s prominence in today’s world. Providing instant results, and based on […]
More From Google Regarding Its Recent Indexing Issues
On August 12th, Vincent Courson of Google Search Outreach filled us in with a blog post outlining Google’s recent indexing issues, how they were fixed and the lessons it’s learned since. In the post, further details were shared as to the indexing issues which cropped up recently for the search engine over the past months—inclusive […]
How-To: A User-First Approach for SEO Success on Google
User-First Approach + SEO Best Practices = Google Success A simple equation to remember, but hard to execute. When first starting out in building SEO campaigns, always remember that the aim of both you, and Google is to satisfy and meet users’ requests and requirements. In order to drive more organic traffic, implementing SEO best […]
Is Low Mobile Page Speed Killing Your Site Traffic?
You’ve been expending much of your resources in constantly updating your site content, reviewing your backlink profile and increasing your online review count. Yet, despite your utmost effort, nothing seems to be working, as you notice a visibly steady decline in organic traffic. If you’re being hit with a feeling of déjà vu as you read […]
Outbound Links: Do They Affect Your SEO Rankings?
If you are completely new to outbound links – it may be hard to ascertain if its all bad and no good for SEO at all. For all you curious minds out there – well, Google recently addressed the topic by dropping a debut 2-minute video clip of #AskGoogleWebmasters on Youtube. And let’s just say […]