Roughly 57 percent of all internet traffic originates from smartphones and tablets. And according to Google, there are 27.8 billion more queries done on mobile than on a desktop. We have been putting a lot of emphasis on mobile optimisation as a critical part of any marketing strategy. With Google rolling out the mobile-first search […]
Search Engine Optimization (SEO)
A How-To Guide To Microformats And Schemas In 2019
One study determined that websites with structured data ranked an average of four positions higher in the SERPs than those without. And according to Searchmetrics, only 0.3% of all websites currently use schema markup. So, what does that mean for the remaining 99.7% of us? Microformats and Schemas aren’t anything new – in fact, it […]
Top SEO Trend: User Intent And Voice Search Optimization
A new era of search has arrived. Introducing: User Intent and Voice Search Optimization. Keywords are no longer the be-all and end-all of SEO, taking its place is the impressionable intent of the search itself. Heavily driving this trend is the rapid growth of voice search in recent years – welcoming it as part of […]
3 factors to check if your SEO traffic suddenly drops
As part of the work done in a Digital Marketing Agency, at some point there might be a need to investigate an organic traffic drop. Before you start on anything, ensure the drop that you are seeing is real. Check if there is data issues or problems, such as missing data for certain days or […]
An insightful guide on thriving in the SEO-driven world
Part and parcel of becoming a competent and successful Digital Marketing Agency are overcoming different challenges and learning from mistakes. The SEO world is constantly evolving: updates in algorithms and search trends can change overnight and keep up with them is the bread and butter of every digital marketer. In the article below, we’ll share some […]
A guide to Google Analytics practices you can adopt for SEO
Digital Marketing is constantly on a progressive ascend and for many businesses that utilise SEO, it means there will always be room for improvement. Google Analytics is one service that can help you by providing insights that enable you to find new opportunities for optimising your SEO campaign. With features such as conversion metrics, engagement […]
Using Google Analytics to inform & improve your SEO
When checking the outcome of our SEO strategies, most of us only use 1 method: doing a Google search to see if our websites are ranking. What else can we do to measure how effective our campaigns are? How can we find ways to further improve our SEO? Used primarily by Digital Marketing agencies in […]
Changes in Google and SEO strategies in 2018
Keeping up to date with the latest in Search Engine Optimization is a tough ask for anyone, even for digital marketing agencies. Google itself has confirmed that it changes its search engine’s algorithm at least once a day, and more than 500 changes are made every year! Staying with Google’s daily updates can seem impossible, […]
Running out of content Ideas for SEO? Try infographics
Infographics may not be new to Digital Marketing in Singapore, but with the right planning and execution, bring a breath of fresh air to your content and reap the benefits of this amazing SEO tool in addition to the usual text-only content. This article will teach you exactly how to optimise infographics as part of […]
3 online tools to know about and boost your SEO productivity
In the current landscape of Digital Marketing in Singapore, it is filled with plenty of options when it comes to choosing productivity tools. They are developed with the objective to streamline SEO productivity, provide insights and manage resources. However, with the sheer volume of tools available and increasing costs of Search Engine Optimization (SEO) tools, […]