As part of the work done in a Digital Marketing Agency, at some point there might be a need to investigate an organic traffic drop. Before you start on anything, ensure the drop that you are seeing is real. Check if there is data issues or problems, such as missing data for certain days or […]
Search Engine Optimization (SEO)
An insightful guide on thriving in the SEO-driven world
Part and parcel of becoming a competent and successful Digital Marketing Agency are overcoming different challenges and learning from mistakes. The SEO world is constantly evolving: updates in algorithms and search trends can change overnight and keep up with them is the bread and butter of every digital marketer. In the article below, we’ll share some […]
A guide to Google Analytics practices you can adopt for SEO
Digital Marketing is constantly on a progressive ascend and for many businesses that utilise SEO, it means there will always be room for improvement. Google Analytics is one service that can help you by providing insights that enable you to find new opportunities for optimising your SEO campaign. With features such as conversion metrics, engagement […]
Using Google Analytics to inform & improve your SEO
When checking the outcome of our SEO strategies, most of us only use 1 method: doing a Google search to see if our websites are ranking. What else can we do to measure how effective our campaigns are? How can we find ways to further improve our SEO? Used primarily by Digital Marketing agencies in […]
Changes in Google and SEO strategies in 2018
Keeping up to date with the latest in Search Engine Optimization is a tough ask for anyone, even for digital marketing agencies. Google itself has confirmed that it changes its search engine’s algorithm at least once a day, and more than 500 changes are made every year! Staying with Google’s daily updates can seem impossible, […]
Running out of content Ideas for SEO? Try infographics
Infographics may not be new to Digital Marketing in Singapore, but with the right planning and execution, bring a breath of fresh air to your content and reap the benefits of this amazing SEO tool in addition to the usual text-only content. This article will teach you exactly how to optimise infographics as part of […]
3 online tools to know about and boost your SEO productivity
In the current landscape of Digital Marketing in Singapore, it is filled with plenty of options when it comes to choosing productivity tools. They are developed with the objective to streamline SEO productivity, provide insights and manage resources. However, with the sheer volume of tools available and increasing costs of Search Engine Optimization (SEO) tools, […]
Understanding the significance of SEO in Digital Marketing
In any business, marketing is an essential process that promotes your brand together with the products or services you provide. To gain customers and make profits, you have to attract your target customer base using strategies that appeal to them, allowing their patronage. In Digital Marketing, having a strong SEO strategy means you’re able to […]
Essential Google algorithm updates for SEO Marketing
Search Engine Optimisation or SEO for short is a Digital Marketing strategy that involves driving quality traffic to a specific website through free and organic search engine results. Quality traffic refers to authentic visitors who visit your website specifically because of the products you have, while organic results refer to free unpaid traffic. As the premier […]
Are Site Crawlers or Consumers more important for search engine results?
Recent advancements in Digital Marketing technology have greatly enhanced efficiency for Search Engine Optimization (SEO). Website crawlers such as Screaming Frog, Deep Crawl, and Botify have become essential components of marketers’ toolboxes. Crawlers are a must have to handle invalid canonical tags, 404 errors, and mending broken links. The central role played by website crawlers […]