Category: Search Engine Optimization (SEO)

How A Well Mapped Customer Journey Can Guide SEO Strategy

How A Well-Mapped Customer Journey Can Guide SEO Strategy

Providing a good customer experience depends on knowing how your consumers interact with your business, and the customer journey shouldn’t be disregarded because of this. It enables you to customise your website’s user experience (UX)…
Google To Update SEO Algorithm With Helpful Content Launch

Google To Update SEO Algorithm With Helpful Content Launch

Google will be launching a helpful content update, a sitewide SEO algorithm update that targets people-centric content and boosts them while devaluing content that was written solely for SEO purposes. This update, which will be…
Google Search Console's Validate Fix Feature Is Back Again

Google Search Console’s Validate Fix Feature Is Back Again!

At the beginning of August, Google disabled the validate fix feature on the coverage report section of Google Search Console, citing that they were going to make some minor updates over the next couple of…
An SEO Tactic No One Teaches Optimising Existing Content

An SEO Tactic No One Teaches: Optimising Existing Content

When we think about optimising our content’s SEO marketing value, the first thing we would think about is generating new content. While it is technically not wrong to think of it this way, you would…