If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. But why should you really submit a website to Bing Webmaster Tools? Here are key advantages that you […]
4 recommended off-page SEO strategies that will strengthen your online branding
Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google bots. The overall impact is positive brand […]
Google RankBrain: What every digital marketer needs to know
Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Though Google uses a lot of components in its algorithm, RankBrain stands out as a small part that stands for something very big. In this post, […]
The key problem with URL parameters when doing SEO
URL parameters are special codes added to a site’s address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among others. They are often called query strings. Here are some examples: http://www.example.com/products/toys.aspx http://www.example.com/products/toys.aspx?category=cars&type=womens&color=blue These URL parameters are mainly applied in e-commerce stores that use faceted navigation […]
The SEO Expert in Singapore – Alan Koh
Search Engine Optimisation (SEO) is a term used to describe the process of optimizing a website (On-page and off-page) to rank on search engines like Google. This is especially important as Internet users will be more likely to visit a website that is positioned at the top of search results. The increasing interest in SEO […]
How to choose the right SEO consultant in Singapore for your marketing campaigns?
Search Engine Optimisation, or SEO, is becoming key for any company who would like to gain more visibility online. Millions of customers use Google search engines every day to search for information on their interests, and businesses can attract more customers if they constantly appear at the top of these search results. SEO is the […]
Top 5 SEO mistakes you MUST avoid
Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and sales. However, this is never the case. Unlike blogs, optimizing for an e-commerce website is more difficult and requires a lot of effort. The following are common errors that e-commerce marketers make […]
The ultimate guide to your SEO conversion measurement
When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment. Thus, you need are appropriate measures/ metrics. This post is a complete guide about metrics that can help you establish the progress […]
5 things you need to know about RankBrain algorithm
Since Google launched RankBrain as an important component of its search algorithm, there has been a lot of misunderstanding about how it works. More people have also been wondering how RankBrain affects SEO. The following are 5 things you need to know about RankBrain algorithm. How does RankBrain work? This is the Google machine learning […]
5 risky link building methods that every digital marketer should avoid
Over the last two decades, search engines consider links as determinants of website popularity. Website crawlers use links to establish how websites are related and in which ways. Today, they apply complicated algorithms and many SEO professionals believe that links related to your page define the page ranking. The crawlers can use the links to […]
