Category: Search Engine Optimization (SEO)

Creating High-Value Content & Using Bard To Boost Your Content Strategy

Creating High-Value Content & Using Bard To Boost Your Content Strategy

Google recognises the problem of content overload and has come up with a solution in the form of a helpful content update, emphasising the importance of meeting E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines. With the…
Why Building E-E-A-T Signals Is Vital For E-commerce Brands

Why Building E-E-A-T Signals Is Vital For E-commerce Brands

Shopping trends have evolved over the years. With the evolution of modern technology, online shopping is never more popular and preferred. Not only does online shopping allow consumers to shop from the comfort of their…
Google’s September Helpful Content Update Is Up And Running!

Google’s September Helpful Content Update Is Up And Running!

Google’s latest Helpful Content update is finally up and running, and it sent many digital marketers and content creators up into a frenzy. Google’s September update came with an updated ranking algorithm that seems to…
Everything You Need To Know To Create Topic Clusters For SEO

Everything You Need To Know To Create Topic Clusters For SEO

It is natural that as businesses and brands expand, their website’s content grows, too. However, more often than not, we see many not being able to sustain and adapt to their growth, allowing their website…