On August 12th, Vincent Courson of Google Search Outreach filled us in with a blog post outlining Google’s recent indexing issues, how they were fixed and the lessons it’s learned since. In the post, further details were shared as to the indexing issues which cropped up recently for the search engine over the past months—inclusive […]
Search Engine Optimization (SEO)
How-To: A User-First Approach for SEO Success on Google
User-First Approach + SEO Best Practices = Google Success A simple equation to remember, but hard to execute. When first starting out in building SEO campaigns, always remember that the aim of both you, and Google is to satisfy and meet users’ requests and requirements. In order to drive more organic traffic, implementing SEO best […]
Is Low Mobile Page Speed Killing Your Site Traffic?
You’ve been expending much of your resources in constantly updating your site content, reviewing your backlink profile and increasing your online review count. Yet, despite your utmost effort, nothing seems to be working, as you notice a visibly steady decline in organic traffic. If you’re being hit with a feeling of déjà vu as you read […]
Outbound Links: Do They Affect Your SEO Rankings?
If you are completely new to outbound links – it may be hard to ascertain if its all bad and no good for SEO at all. For all you curious minds out there – well, Google recently addressed the topic by dropping a debut 2-minute video clip of #AskGoogleWebmasters on Youtube. And let’s just say […]
SEO vs PPC: Who is the Clear Winner?
It’s been a long time since people in the industry have been pitting the merits of paid search advertising against organic search marketing, hoping for a clear resolution. Every single person has ever asked the question: “SEO or PPC? Which one is better and should I use?”. And our answer to that? Both are necessary. […]
Google Is Ready To Set Robots.txt As The Official Standard
It’s official – the 25-year-old Robots Exclusion Protocol (REP), otherwise known as robots.txt is going to be an internet standard. Although it has been around for many years, Google has never made it official to adopt the rules in the REP, meaning to say that it is currently open to interpretation to users. This poses […]
SEO 101: 5 Things To Do To Rank Higher Than Your Competition
If you’ve read the title, you’re here to learn how to rank higher than your competitors. Surprisingly, SEO isn’t as difficult as most would imagine. Anyone can learn how to do it, i.e., reading up articles online, watching YouTube tutorial videos, or joining a Digital Marketing Course. Still, time and patience are necessary to execute […]
Survey Reveals Lower Than Expected Adoption Of Voice Search
Remember when voice search was listed to be the next big thing in 2019? Well, a recent survey has just revealed that this might not be the case. While voice search seems to bring us just a tad closer to the future – new technologies tend to take a bit more time to be fully-integrated from […]
More Diverse Domain Name Results with Google Search Update
In a recent announcement on their Search Liaison Twitter account, Google has introduced a brand-new update – search users will now be exposed to a more diverse and varied set of search results in response to their queries on the search engine. What do we mean by more diverse? Google will now try to show […]
Is Your Website Indexed? Google’s New Mobile-First Indexing
A recent announcement made by Google states that effective 1st of July – every website that isn’t currently known by the search engine will be indexed using their mobile-first indexing. As it rolls out in its initial phase, websites that are older will not be indexed in the same way until they have been fully optimised […]