Any SEO marketer can tell you what header tags are. While many of us use it daily in content marketing, the truth is that not many will think twice about how we are using our header tags. In fact, header tags have huge potential to impact your site’s search ranking – if you know how […]
Search Engine Optimization (SEO)
4 Best Practices For Incorporating Keywords In Web Copy
One of the first things any SEO content marketer will learn about is keywords – what the different types of keywords are, how to conduct keyword research, and how to select the right keywords. However, what can make or break your SEO strategy may not be the keywords themselves, but also how they are incorporated […]
How SEO & Sales Teams Can Work Together for Business Growth
In most businesses, seeing the marketing and sales team work separately is quite a common sight. However, there are not many factors that distinguish sales apart from marketing, mainly since they’re both producing tasks that benefit the company’s growth. However, have you ever wondered what it’d be like if both teams were to collaborate with […]
SEO Guide: Google’s Best Practices for Health Websites
Health organisations have never been busier, as they work around the clock to provide information to help with the COVID-19 pandemic. In response, Google has released a new set of initiatives such as a guide on the best practices for health websites and a technical support group for qualified health organisations. Best Practices for […]
SEO Tips: Importance of Site Structure and Internal Linking
When it comes to SEO (search engine optimisation), there are many important factors you should keep a lookout for. One such factor is optimising your site structure and maintaining it through internal links between pages. If you aren’t sure how to start working on your site structure, you’re in the right place! Here’s what you […]
Content Marketing 101: How To Scale From Great to Greater
Content marketing can be a daunting task for any business and company. However, there is one consistent way for companies in marketing their businesses online. That is building a relationship with your customers and potential clients through content. Instead of simply cranking out content after content, you should look to draw in your audience and […]
Revamp: New Look to Google’s Paid and Organic Search Results
Google is introducing a brand-new look for paid and organic search results on desktop. With this updated look, Google aims to bring it more inline and consistent with the appearance of search results on mobile phones. Updated Look of Paid Search Results With the new upgrade, desktop users will be able to see the word, […]
E-A-T Algorithm: What It Is And How It Affects SEO
In SEO, E-A-T stands for expertise, authority and trust. This model is addressed in greater detail in the Guidelines for Google’s Quality Raters. It can possibly help boost your Google rankings by illustrating good E-A-T on and off your site. E-A-T is incredibly important because Google Quality updates have adversely impacted many sites due to […]
URL Structure: 3 Reasons Why You Should Try to Maintain Them
Fact-Checking: Google Performs 11 Million Fact-Checked Articles Daily
In October 2016, Google introduced the display of fact check labels in its Search Engine Results Pages (SERPs). The purpose of this information is to provide users with the ability to determine whether or not an article is accurate. As a platform for people to discover useful details through the content available, Google was established […]