Health organisations have never been busier, as they work around the clock to provide information to help with the COVID-19 pandemic. In response, Google has released a new set of initiatives such as a guide on the best practices for health websites and a technical support group for qualified health organisations. Best Practices for […]
Search Engine Optimization (SEO)
SEO Tips: Importance of Site Structure and Internal Linking
When it comes to SEO (search engine optimisation), there are many important factors you should keep a lookout for. One such factor is optimising your site structure and maintaining it through internal links between pages. If you aren’t sure how to start working on your site structure, you’re in the right place! Here’s what you […]
Content Marketing 101: How To Scale From Great to Greater
Content marketing can be a daunting task for any business and company. However, there is one consistent way for companies in marketing their businesses online. That is building a relationship with your customers and potential clients through content. Instead of simply cranking out content after content, you should look to draw in your audience and […]
Revamp: New Look to Google’s Paid and Organic Search Results
Google is introducing a brand-new look for paid and organic search results on desktop. With this updated look, Google aims to bring it more inline and consistent with the appearance of search results on mobile phones. Updated Look of Paid Search Results With the new upgrade, desktop users will be able to see the word, […]
E-A-T Algorithm: What It Is And How It Affects SEO
In SEO, E-A-T stands for expertise, authority and trust. This model is addressed in greater detail in the Guidelines for Google’s Quality Raters. It can possibly help boost your Google rankings by illustrating good E-A-T on and off your site. E-A-T is incredibly important because Google Quality updates have adversely impacted many sites due to […]
URL Structure: 3 Reasons Why You Should Try to Maintain Them
Fact-Checking: Google Performs 11 Million Fact-Checked Articles Daily
In October 2016, Google introduced the display of fact check labels in its Search Engine Results Pages (SERPs). The purpose of this information is to provide users with the ability to determine whether or not an article is accurate. As a platform for people to discover useful details through the content available, Google was established […]
BERT: All You Need To Know About Google’s Latest Algorithm
BERT (Bidirectional Transformers Encoder Representations) is an open-sourced NLP pre-training model formulated by Google geneticists in 2018. What makes it special from the majority of the model is that it’s the first profoundly bidirectional, uncontrolled depiction of language, pre-trained with a simple text corpus only. Because it is open-sourced, anybody with the expertise of machine […]
Technical SEO: Why You Need To Go Beyond Just Enough
Without a strong backbone, no website will be able to stand and that backbone is, of course, technical SEO. Technical SEO refers to the optimization process for the indexing and crawling phase of your site. It’s the website’s foundation, and without it, everything else will fall apart. Through professional SEO, the website can be viewed, […]
3 Considerations to Decide Whether to Do Your SEO In-House
Whether you are a solopreneur, small business or giant enterprise – you are sure to bump into the same question: should you do your SEO completely in-house? Research shows that over 89% of businesses consider using external contractors as important to their success – with a quarter believing it is absolutely vital! With so many tactics […]