Category: Search Engine Optimization (SEO)

SEO's Subdomain VS Subdirectory Debate: Here's What I Learnt

SEO’s Subdomain VS Subdirectory Debate: Here’s What I Learnt

Like the great debate that is iPhone versus Android, SEO marketers have long battled this conundrum: Which is better for SEO – using subdirectories or subdomains? When I first came across these two terms, believe…
Do URLs Affect Your SEO Efforts? Here's What I Discovered

Do URLs Affect Your SEO Efforts? Here’s What I Discovered

Most people don’t think too deeply about their website URL when setting up a website. If you’re anything like me, I could spend hours agonising over the right website domain name to use, but then…
High-Quality Links Vs. Low-Quality Links: How Do They Differ

High-Quality Links Vs. Low-Quality Links: How Do They Differ

Ask any SEO professional and they’d tell you that backlinks have always been an integral part of optimising websites and web pages for search engines. With millions of people searching for information in Google, you’d…
Ultimate Guide To The Best Digital Marketing Strategies

Ultimate Guide To The Best Digital Marketing Strategies

Today’s customers are always online: scrolling through their social media, staying updated on blog and news sites, and hitting the search button when they have a need. As such, you’d want to be able to…