As the importance of useful and relevant content keep increasing, it is prudent to apply the SEM strategy appropriately. When search engines find your page with very relevant content in relation to specific keywords in a campaign, the post/page/website will be allocated a higher quality score. The following are the best practices for SEM to help […]
How does a business benefit from Search Engine Marketing?
First of all, it’s important to define what is Search Engine Marketing (SEM). Search Engine Marketing, also known as SEM, can be defined as the deliberate Internet marketing action taken by a business or marketers in order to increase a brand’s visibility through search engines. The brand ensures that careful research submission and right positioning […]
Exploring a Career in Search Engine Marketing
If ever there was an interesting career path today, it would be in the line of Search Engine Marketing or SEM. Even with other technology based bubbles bursting, the SEM industry is perhaps at its hottest at the moment. The growth curve of the search engine industry today means the intricacies of a job in […]
Top Trends That Will Transform the Future of Online Advertising
Google AdWords has undergone massive changes in the recent years. Online marketers have felt the impact of these changes. The changes have not affected AdWords alone but cover the entire breadth and width of the online advertising industry. The changes have been taking place at a rapid pace. Some of the changes that have taken place […]
5 tips for generating more leads through Pay Per Click campaigns
There are many ways to drive traffic to your website. These include Search Engine Optimization, Email Marketing, Social Media Marketing and also Pay Per Click (PPC) advertising. PPC advertising is getting more popular as it provides fast results to your marketing campaign. In this article, we cover 5 tips to generate more leads through PPC. […]
How to choose a good PPC service provider?
Are you looking for a good online marketing company that offers Pay Per Click (PPC) service? Fortunately, there are lots of companies that are providing such services. However, you will only get the most out of your PPC campaign when you get the right service provider to help you. The top mistake that merchants make is […]
What is Google Remarketing and how it can help your business?
As a website owner, you probably have noticed visitors to your site who simply click on a couple of pages and thereafter leave without making a purchase or ever returning to your site. As heartbreaking as this might be from a business standpoint, the truth of the matter is that this is something that happens […]
How SEO and Paid Advertisement Can Work Together?
Many marketers and businesses are aware of the fact SEO (also known as organic search results) and Paid Advertisement (also know as SEM or Pay Per Click) are different but their aim is and will be in most cases same, and that is to get as much high quality leads as possible to convert them […]
Google Remarketing
For those companies who are managing your own online marketing Adwords campaign, we strongly recommend adding Google remarketing to your SEM. We received many positive feedbacks from our clients about Google remarketing. See the above video for more details of Google Remarketing. However, please take note that you need to add a code to your […]
Top 7 Online Marketing Trends That Will Dominate 2014
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather than embedding advertisements within […]
