Does your current SEM campaign spark joy? It’s no longer safe to ignore the increasing presence of AI (Artificial Intelligence) and machine learning in the digital space. AI, or machine learning, is essentially uses a series of models and algorithms that allow prediction learning in order to make data-driven decisions and solve complex problems on […]
Search Engine Marketing (SEM)
10 Tips For Gripping & Effective Mobile PPC Copywriting
It doesn’t seem that long ago when PPC (Pay-Per-Click) managers used to create multiple campaigns for different devices in order to differentiate and cater specific messages to mobile and desktop users. Now that device targeting has become streamlined, this is no longer the case. With a one-size-fits-all approach made available to advertisers, it’s possible to […]
Google Rolls Out An Update For Advanced Location Targeting
Recently, a change has taken place in the options made available for location targeting in Google Ads. Initially spotted in display campaigns, this change has gone on to be applied even to search and shopping campaigns as well. What exactly has changed? What used to be the option for “People in your targeted locations” has […]
Looks Like Google Images Will Not Get A New Source URL
10 months ago, Google forewarned site owners, online publishers and tool providers to ready themselves for a drastic change in the way Google Images would be sending out their search referral URLs. According to the search engine, the new source URL (images.google.com) would allow webmasters to better understand how much of a role images have […]
An Updated 4-Step Guide to Google Adwords Smart Bidding
Google Adwords Smart Bidding is a tool that hosts a myriad of benefits for businesses who are able to utilise it to its full potential. If you are one of the many who have yet to fully grasp this powerful and intelligent solution – you might want to keep your eyes peeled. Let’s now take […]
Remarketing: What It Is & How You Can Make Use Of It
As an owner of an SME, you may think you’ve got your keyword research, PPC (pay-per-click) and digital marketing campaigns down pat. You’ve made it a point to optimise your site for SEO and made it responsive across all devices. You’re even consistently monitoring your efforts to check whether or not they’ve resulted in solid […]
How To Ace Video Marketing Every Single Time
We can all agree that videos are awesome to watch, and do more than just help brands stand out in an attention deficient digital world. Here is a noteworthy statistic: Video content can double the time people spend on your site and influence conversion rates as much as 80% when used on your landing pages. […]
Modifying your PPC strategy for the festive period
We’re nearing the end of the year, which means 2 things: holidays and gift shopping. The festive period ignites a huge amount of sales and is a period earmarked by all marketing departments and professionals. It’s the exact same scenario in the world of Digital Marketing. Optimising your ads to maximise traffic and exposure during […]
Essential tips on planning a Google Ads PPC campaign
Google is known to be continuously introducing new algorithmic updates that affect advertisers who use the search engine for PPC. It is determined that Google is veering towards a more automated campaign, which essentially means that Digital Marketing Agencies should delegate marketing processes like placements and banner sizes to its AI for better returns in […]
4 Remarketing campaigns for the 3rd quarter of 2018
How is your Digital Marketing campaign fairing? Are the objectives you set at the beginning of the year being achieved? This is a great moment to carry out a comprehensive review and focus on Remarketing. This post outlines 4 Remarketing strategies you should use in the 3rd quarter of 2018. Use dynamic product ads on […]