How does a business benefit from Search Engine Marketing?

How does a business benefit from Search Engine Marketing

First of all, it’s important to define what is Search Engine Marketing (SEM). Search Engine Marketing, also known as SEM, can be defined as the deliberate Internet marketing action taken by a business or marketers in order to increase a brand’s visibility through search engines. The brand ensures that careful research submission and right positioning […]

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Exploring a Career in Search Engine Marketing

If ever there was an interesting career path today, it would be in the line of Search Engine Marketing or SEM. Even with other technology based bubbles bursting, the SEM industry is perhaps at its hottest at the moment. The growth curve of the search engine industry today means the intricacies of a job in […]

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Top Trends That Will Transform the Future of Online Advertising

Google AdWords has undergone massive changes in the recent years. Online marketers have felt the impact of these changes. The changes have not affected AdWords alone but cover the entire breadth and width of the online advertising industry. The changes have been taking place at a rapid pace. Some of the changes that have taken place […]

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5 tips for generating more leads through Pay Per Click campaigns

There are many ways to drive traffic to your website. These include Search Engine Optimization, Email Marketing, Social Media Marketing and also Pay Per Click (PPC) advertising. PPC advertising is getting more popular as it provides fast results to your marketing campaign. In this article, we cover 5 tips to generate more leads through PPC. […]

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How to choose a good PPC service provider?

Are you looking for a good online marketing company that offers Pay Per Click (PPC) service? Fortunately, there are lots of companies that are providing such services. However, you will only get the most out of your PPC campaign when you get the right service provider to help you. The top mistake that merchants make is […]

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What is Google Remarketing and how it can help your business?


As a website owner, you probably have noticed visitors to your site who simply click on a couple of pages and thereafter leave without making a purchase or ever returning to your site. As heartbreaking as this might be from a business standpoint, the truth of the matter is that this is something that happens […]

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How SEO and Paid Advertisement Can Work Together?

SEO and Paid Adverisement

Many marketers and businesses are aware of the fact SEO (also known as organic search results) and Paid Advertisement (also know as SEM or Pay Per Click) are different but their aim is and will be in most cases same, and that is to get as much high quality leads as possible to convert them […]

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Google Remarketing

For those companies who are managing your own online marketing Adwords campaign, we strongly recommend adding Google remarketing to your SEM.  We received many positive feedbacks from our clients about Google remarketing. See the above video for more details of Google Remarketing. However, please take note that you need to add a code to your […]

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Top 7 Online Marketing Trends That Will Dominate 2014


The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather than embedding advertisements within […]

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Understanding Ad Rank for SEM (Pay Per Click)

Many often manage their Google Adwords (Pay per click) account on their own having an understanding of the higher the bid for the keyword, the higher their ads would ranked. This is totally not true. This video from Google shows how the paid advertising works and how Google rank the position of your advertisement.   […]

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