Google is providing a new way for advertisers to capture leads by bringing its lead form extensions to YouTube as well as Discovery campaigns. Lead forms help advertisers gather leads directly from their ads instead of directing users to a landing page. Google’s goal is to help advertisers gain higher quality leads faster by driving […]
Search Engine Marketing (SEM)
Launch Better-Performing PPC Ads With These A/B Testing Tips
When you dive into the world of pay-per-click (PPC) advertising, some questions on your mind may sound like these: How do I know if my ad is working? What if I did (this) instead? How can I make my ads better? As any well-versed search engine marketing (SEM) marketer would tell you, the answer lies […]
Google Launches Discovery Ads Globally To Expand Your Reach
Our mobile phones have imprinted a prominent presence in our lives. They allow us to engage more often, and in many different ways, regardless of where we are. And since we’re living amid a global pandemic, our screen times have increased significantly as we spend more time at home. As such, the consumer journey that […]
4 Facebook Giveaway Post Ideas That Generate High Engagement
Do you aspire to attain more organic visibility in the Facebook feed? If yes, then you must be wondering what type of posts and content can generate more engagement, especially if you’re hosting a giveaway. What’s so important about Facebook engagement? For successful Facebook marketing, the ability to generate engagement from your audience is essential. […]
7 Google Advertising Strategies To Adopt During COVID-19
With the uncertainties brought about by COVID-19, most businesses have been experiencing a new set of challenges as they navigate their way through this period. As digital marketers, it’s our role to come up with new solutions to manage these risks, particularly in the digital space. Aside from focusing on the usual topics about SEO in […]
COVID-19: 5 Ways to Fully Maximise PPC During the Pandemic
The rise of the COVID-19 pandemic has led to a shift in the advertising industry overnight. For months to come, the impact of COVID-19 will inevitably shape business and consumer behaviour. With the Singapore Government urging Singaporeans to stay at home as much as possible, this will surely bring about a significant effect on our […]
4 Smart Bidding Strategies To Stay Ahead In The Game
The crux of readership frequency depends on how well one applies their search engine optimisation, or SEO. In essence, SEO increases website traffic by having your website placed high on result rankings in search engines. Looking at Search Engine Marketing (SEM) as a whole, it constitutes marketing tactics such as pay-per-click (PPC) advertisements, that will […]
Revamp: New Look to Google’s Paid and Organic Search Results
Google is introducing a brand-new look for paid and organic search results on desktop. With this updated look, Google aims to bring it more inline and consistent with the appearance of search results on mobile phones. Updated Look of Paid Search Results With the new upgrade, desktop users will be able to see the word, […]
4 Tools To Supercharge Your PPC Strategies in 2020
As 2019 approaches an end, it is an excellent time to look back and reflect on how you can prepare for the upcoming year. There are numerous ways you can utilise to boost your SEM strategies in the new year. However, if you are unsure of where to begin from, here are 4 recommendations you […]
Benefits of Google Ads Message Extensions For Your Business
Google Ads Message Extensions were first introduced in October 2016 by Google, after several months of testing. Allowing users to send text messages directly to businesses from their advertisements on Google – the message extension consists of several call-to-action messages such as, “Have Questions? Drop Us a Text!”, “Text Us to Book an Appointment” and “Chat […]