Category: Search Engine Marketing (SEM)

Google Ads Bidding Explained: Which Strategy to Choose

Google Ads Bidding Explained: Which Strategy to Choose

Artificial intelligence has been a hot buzzword for a while now, and its impact hasn’t spared the digital marketing world. In the past and even today, pay-per-click marketers had to rely on their experience, intuition…

Retargeting VS Remarketing: Is There Really A Difference?

The buyer’s journey is a long one, and it would be a mistake to think of it as an easy route. Few people will choose to buy a product after just seeing one advertisement, hearing…

Capture Leads From YouTube Via Google’s Lead Form Extensions

Google is providing a new way for advertisers to capture leads by bringing its lead form extensions to YouTube as well as Discovery campaigns. Lead forms help advertisers gather leads directly from their ads instead…

Launch Better-Performing PPC Ads With These A/B Testing Tips

When you dive into the world of pay-per-click (PPC) advertising, some questions on your mind may sound like these: How do I know if my ad is working? What if I did (this) instead? How…