We’re nearing the end of the year, which means 2 things: holidays and gift shopping. The festive period ignites a huge amount of sales and is a period earmarked by all marketing departments and professionals. It’s the exact same scenario in the world of Digital Marketing. Optimising your ads to maximise traffic and exposure during […]
Search Engine Marketing (SEM)
Essential tips on planning a Google Ads PPC campaign
Google is known to be continuously introducing new algorithmic updates that affect advertisers who use the search engine for PPC. It is determined that Google is veering towards a more automated campaign, which essentially means that Digital Marketing Agencies should delegate marketing processes like placements and banner sizes to its AI for better returns in […]
4 Remarketing campaigns for the 3rd quarter of 2018
How is your Digital Marketing campaign fairing? Are the objectives you set at the beginning of the year being achieved? This is a great moment to carry out a comprehensive review and focus on Remarketing. This post outlines 4 Remarketing strategies you should use in the 3rd quarter of 2018. Use dynamic product ads on […]
Top 5 tips to raise your AdWords ROI
For Google AdWords enthusiasts, the road to getting more website traffic and a higher ROI (return on investment) never ends. Though a common method to increase your campaign ROI is to raise the keyword ranking or quality, getting better results depends on how you apply various aspects to make your campaign more effective. Here are […]
Building a remarketing list: 4 top lists you should import
One of the best digital marketing methods for driving conversions is remarketing. It entails showing ads to people who visited your website but only stopped a couple of steps from converting. However, creating remarketing lists is never easy. This post outlines top four lists you should import from Google Analytics to prepare a comprehensive remarketing list. […]
4 main reasons why your PPC campaign is failing
No one sets a Pay Per Click (PPC) campaign with an objective of failing. However, many are the times when they deliver sub-optimally or fail completely altogether. The main question is establishing why these campaigns fail? How can one improve on them to get better results? In this post, we dig deep into the reasons […]
Best practices for B2B AdWords Marketing Campaigns
For most businesses in B2B organizations in competitive markets, the most difficult marketing campaign to manage is perhaps Google AdWords (commonly known as Search Engine Marketing). The search volume is low, and yet the competition is high. This makes the Cost Per Click (CPC) expensive. However, rather than burn cash on ineffective and expensive ads, […]
Best practices for your SEM campaigns
As the importance of useful and relevant content keep increasing, it is prudent to apply the SEM strategy appropriately. When search engines find your page with very relevant content in relation to specific keywords in a campaign, the post/page/website will be allocated a higher quality score. The following are the best practices for SEM to help […]
How does a business benefit from Search Engine Marketing?
First of all, it’s important to define what is Search Engine Marketing (SEM). Search Engine Marketing, also known as SEM, can be defined as the deliberate Internet marketing action taken by a business or marketers in order to increase a brand’s visibility through search engines. The brand ensures that careful research submission and right positioning […]
Exploring a Career in Search Engine Marketing
If ever there was an interesting career path today, it would be in the line of Search Engine Marketing or SEM. Even with other technology based bubbles bursting, the SEM industry is perhaps at its hottest at the moment. The growth curve of the search engine industry today means the intricacies of a job in […]