Google is all about improving user experience whenever possible – and with this brand-new update, they are hoping to make it easier for executing a Google Ads campaign. Previously, users had access to optimisation scores that allow them to track how well their campaigns are performing. However, this feature was only available via desktop – making […]
Search Engine Marketing (SEM)
Is Paid Search Still Relevant In 2019? The Answer is Yes
A recent report revealed that paid search is still the top digital ad channel as far as marketing budgets are concerned. Accounting for over 39% of advertisers’ total budgets – the report was based on data collected from over 450 B2B and B2C digital marketing professionals in the U.S. and the UK. With that being […]
Google Ads Bid Goodbye To Average Position This Coming Sep
Earlier this year in February, Google first announced that they were making plans to remove the average position metric from Google Ads. The time has finally come – the average position metric will most likely never see the light of day again. In fact, this new update will officially roll out on September 30. During […]
Google Search Results: Latest Implemented Changes Explained
Recently, Google’s Danny Sullivan has stepped forward to shed light on the most recent changes being implemented on the search engine. Google has always been committed to improving search results by making constant changes – just last year alone, Google has executed more than 3,200 changes. Unlike the way Google approaches their image search listings, they […]
6 Useful Tips To Get Closer To Accurate SEM Forecasting
SEM forecasting is often rife with uncertainty. It’s tough not to harbour doubts about the accuracy of your guess at times – especially when it has the potential of directly impacting your bottom line. With so many unknowns, is it actually possible to predict what’s going to happen? The thing is — you have far […]
In It To Win It: Google’s Portfolio Bid Strategies Update
Coming July, Google’s new update in the Google Ads section – portfolio bid strategies – will be set in motion. The update will see changes being made to the portfolio eCPC (enhanced cost-per-click) and target spend setting. Why the sudden change? Well, if you remember, Google’s goal is to deliver the most relevant results to […]
5 Ways To Fully Optimise Your SEM Campaigns With AI
Does your current SEM campaign spark joy? It’s no longer safe to ignore the increasing presence of AI (Artificial Intelligence) and machine learning in the digital space. AI, or machine learning, is essentially uses a series of models and algorithms that allow prediction learning in order to make data-driven decisions and solve complex problems on […]
10 Tips For Gripping & Effective Mobile PPC Copywriting
It doesn’t seem that long ago when PPC (Pay-Per-Click) managers used to create multiple campaigns for different devices in order to differentiate and cater specific messages to mobile and desktop users. Now that device targeting has become streamlined, this is no longer the case. With a one-size-fits-all approach made available to advertisers, it’s possible to […]
Google Rolls Out An Update For Advanced Location Targeting
Recently, a change has taken place in the options made available for location targeting in Google Ads. Initially spotted in display campaigns, this change has gone on to be applied even to search and shopping campaigns as well. What exactly has changed? What used to be the option for “People in your targeted locations” has […]
Looks Like Google Images Will Not Get A New Source URL
10 months ago, Google forewarned site owners, online publishers and tool providers to ready themselves for a drastic change in the way Google Images would be sending out their search referral URLs. According to the search engine, the new source URL (images.google.com) would allow webmasters to better understand how much of a role images have […]