Category: Search Engine Marketing (SEM)

SEO Vs SEM: What Are Their Differences & Which Should I Use?

SEO Vs SEM: What Are Their Differences & Which Should I Use?

In the digital marketing industry, two acronyms often come into play: SEO (Search Engine Optimisation) and SEM (Search Engine Marketing). These are foundational strategies for businesses looking to enhance their online visibility and attract more…
Google’s Reveals Latest AI Solution For Video Ad Campaigns

Google’s Reveals Latest AI Solution For Video Ad Campaigns

Google has been, for a couple of years, the pioneer in integrating AI in their interface, from integrating AI-powered tools to increase Ad performance to the creation of Google Bard. In their continuous effort to aid advertisers, Google…
Google’s Guide To Creating A Responsive Search Ads Campaign

Google’s Guide To Creating A Responsive Search Ads Campaign

Google has recently released an extensive guide to help brands, marketers, and digital marketing agencies understand better, thus utilising Responsive Search Ads in various ads campaigns and SEM services. The guide offers a detailed understanding of Google’s use…
Google Features New AI-Enabled Tools To Boost Ad Performance

Google Features New AI-Enabled Tools To Boost Ad Performance

Just some time ago, Google’s Search Ads Week started with the announcement of two new AI-enabled tools, “automatically created assets” and “new customer acquisition goal”, with the aim to boost the campaign performances of SEM…