Category: Search Engine Marketing (SEM)

How Google’s Cookie Update Affects My Google Ads Campaigns

How Google’s Cookie Update Affects My Google Ads Campaigns

In the field of digital marketing, a lot of strategies are in place to achieve different targets – whether it’s to increase revenue or boost website traffic. To achieve these goals, the activity of internet…
10-Key-PPC-Ad-KPIs-That-Helped-Me-Measure-My-Campaigns

10 Key PPC Ad KPIs That Helped Me Measure My Campaigns

How do you measure the success of your pay-per-click (PPC) campaigns? Knowing whether your paid ads are working will help you allocate your budget more wisely, and optimise your ads for more clicks, conversions, and…
Gmail Ads' Absorption Into Discover Ads: What You Must Know

Gmail Ads’ Absorption Into Discover Ads: What You Must Know

If you have been an ardent user of Google Gmail ads, you might have already heard. Google has announced that Gmail ads will soon become part of the Discovery ads system, come July 2021. What…
Google Ads Bidding Explained: Which Strategy to Choose

Google Ads Bidding Explained: Which Strategy to Choose

Artificial intelligence has been a hot buzzword for a while now, and its impact hasn’t spared the digital marketing world. In the past and even today, pay-per-click marketers had to rely on their experience, intuition…