Category: Search Engine Marketing (SEM)

Guide to Google Ads Extensions (Now Assets) for Maximum ROI
Nadiah Nizom Search Engine Marketing (SEM) 2Aug

Guide to Google Ads Extensions (Now Assets) for Maximum ROI

Google Ads extensions, now Assets, are effective tools that can greatly improve your ad performance by offering extra information to potential customers. These extensions make your ads more informative as well as increase their visibility…
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SEO Vs SEM: What Are Their Differences & Which Should I Use?
Nadiah Nizom Search Engine Marketing (SEM), Search Engine Optimization (SEO) 5Apr

SEO Vs SEM: What Are Their Differences & Which Should I Use?

In the digital marketing industry, two acronyms often come into play: SEO (Search Engine Optimisation) and SEM (Search Engine Marketing). These are foundational strategies for businesses looking to enhance their online visibility and attract more…
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Google’s Reveals Latest AI Solution For Video Ad Campaigns
Nadiah Nizom Search Engine Marketing (SEM) 16Oct

Google’s Reveals Latest AI Solution For Video Ad Campaigns

Google has been, for a couple of years, the pioneer in integrating AI in their interface, from integrating AI-powered tools to increase Ad performance to the creation of Google Bard. In their continuous effort to aid advertisers, Google…
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Google’s Guide To Creating A Responsive Search Ads Campaign
#TeamImpossible Search Engine Marketing (SEM) 23Aug

Google’s Guide To Creating A Responsive Search Ads Campaign

Google has recently released an extensive guide to help brands, marketers, and digital marketing agencies understand better, thus utilising Responsive Search Ads in various ads campaigns and SEM services. The guide offers a detailed understanding of Google’s use…
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