One of the best digital marketing methods for driving conversions is remarketing. It entails showing ads to people who visited your website but only stopped a couple of steps from converting. However, creating remarketing lists is never easy. This post outlines top four lists you should import from Google Analytics to prepare a comprehensive remarketing list. […]
Search Engine Marketing (SEM)
4 main reasons why your PPC campaign is failing
No one sets a Pay Per Click (PPC) campaign with an objective of failing. However, many are the times when they deliver sub-optimally or fail completely altogether. The main question is establishing why these campaigns fail? How can one improve on them to get better results? In this post, we dig deep into the reasons […]
Best practices for B2B AdWords Marketing Campaigns
For most businesses in B2B organizations in competitive markets, the most difficult marketing campaign to manage is perhaps Google AdWords (commonly known as Search Engine Marketing). The search volume is low, and yet the competition is high. This makes the Cost Per Click (CPC) expensive. However, rather than burn cash on ineffective and expensive ads, […]
Best practices for your SEM campaigns
As the importance of useful and relevant content keep increasing, it is prudent to apply the SEM strategy appropriately. When search engines find your page with very relevant content in relation to specific keywords in a campaign, the post/page/website will be allocated a higher quality score. The following are the best practices for SEM to help […]
How does a business benefit from Search Engine Marketing?
First of all, it’s important to define what is Search Engine Marketing (SEM). Search Engine Marketing, also known as SEM, can be defined as the deliberate Internet marketing action taken by a business or marketers in order to increase a brand’s visibility through search engines. The brand ensures that careful research submission and right positioning […]
Exploring a Career in Search Engine Marketing
If ever there was an interesting career path today, it would be in the line of Search Engine Marketing or SEM. Even with other technology based bubbles bursting, the SEM industry is perhaps at its hottest at the moment. The growth curve of the search engine industry today means the intricacies of a job in […]
Top Trends That Will Transform the Future of Online Advertising
Google AdWords has undergone massive changes in the recent years. Online marketers have felt the impact of these changes. The changes have not affected AdWords alone but cover the entire breadth and width of the online advertising industry. The changes have been taking place at a rapid pace. Some of the changes that have taken place […]
5 tips for generating more leads through Pay Per Click campaigns
There are many ways to drive traffic to your website. These include Search Engine Optimization, Email Marketing, Social Media Marketing and also Pay Per Click (PPC) advertising. PPC advertising is getting more popular as it provides fast results to your marketing campaign. In this article, we cover 5 tips to generate more leads through PPC. […]
How to choose a good PPC service provider?
Are you looking for a good online marketing company that offers Pay Per Click (PPC) service? Fortunately, there are lots of companies that are providing such services. However, you will only get the most out of your PPC campaign when you get the right service provider to help you. The top mistake that merchants make is […]
What is Google Remarketing and how it can help your business?
As a website owner, you probably have noticed visitors to your site who simply click on a couple of pages and thereafter leave without making a purchase or ever returning to your site. As heartbreaking as this might be from a business standpoint, the truth of the matter is that this is something that happens […]