The rise of the COVID-19 pandemic has led to a shift in the advertising industry overnight. For months to come, the impact of COVID-19 will inevitably shape business and consumer behaviour. With the Singapore Government urging Singaporeans to stay at home as much as possible, this will surely bring about a significant effect on our […]
Search Engine Marketing (SEM)
4 Smart Bidding Strategies To Stay Ahead In The Game
The crux of readership frequency depends on how well one applies their search engine optimisation, or SEO. In essence, SEO increases website traffic by having your website placed high on result rankings in search engines. Looking at Search Engine Marketing (SEM) as a whole, it constitutes marketing tactics such as pay-per-click (PPC) advertisements, that will […]
Revamp: New Look to Google’s Paid and Organic Search Results
Google is introducing a brand-new look for paid and organic search results on desktop. With this updated look, Google aims to bring it more inline and consistent with the appearance of search results on mobile phones. Updated Look of Paid Search Results With the new upgrade, desktop users will be able to see the word, […]
4 Tools To Supercharge Your PPC Strategies in 2020
As 2019 approaches an end, it is an excellent time to look back and reflect on how you can prepare for the upcoming year. There are numerous ways you can utilise to boost your SEM strategies in the new year. However, if you are unsure of where to begin from, here are 4 recommendations you […]
Benefits of Google Ads Message Extensions For Your Business
Google Ads Message Extensions were first introduced in October 2016 by Google, after several months of testing. Allowing users to send text messages directly to businesses from their advertisements on Google – the message extension consists of several call-to-action messages such as, “Have Questions? Drop Us a Text!”, “Text Us to Book an Appointment” and “Chat […]
Behold The Future Of PPC: 5 Trends To Look Out For In 2020
Google Ads is no longer the same as it used to be when it first started back in 2000. Over the years, there have been countless changes made, from automated functionality tools, targeting options, campaign types, to a whole list of other features. There is a constant need for businesses and advertisers to keep up […]
Holiday Marketing 101: 4 Valuable Tips for Higher Profits
With the holiday season just round the corner, it is time to reevaluate your PPC strategy. And if you are feeling unsure of what to do next, and are facing difficulties in coming up with a solid plan – fret not! In this article, we will be sharing 4 methods to seize the holi-DAY and […]
A 101 Guide to Google Ads’ Keyword Selection Preferences
Are you still using old-school keyword tactics in your Google Ads campaigns? With 15% of queries on Google search being new, it isn’t always possible to know exactly what users are typing into the search engine – but there is a way to lessen the guesswork. When inputting your list of keywords into your Google […]
Just In: Campaign Optimisation Scores Now On Google Ads App
Google is all about improving user experience whenever possible – and with this brand-new update, they are hoping to make it easier for executing a Google Ads campaign. Previously, users had access to optimisation scores that allow them to track how well their campaigns are performing. However, this feature was only available via desktop – making […]
Is Paid Search Still Relevant In 2019? The Answer is Yes
A recent report revealed that paid search is still the top digital ad channel as far as marketing budgets are concerned. Accounting for over 39% of advertisers’ total budgets – the report was based on data collected from over 450 B2B and B2C digital marketing professionals in the U.S. and the UK. With that being […]