Category: Search Engine Marketing (SEM)

Google’s Reveals Latest AI Solution For Video Ad Campaigns

Google’s Reveals Latest AI Solution For Video Ad Campaigns

Google has been, for a couple of years, the pioneer in integrating AI in their interface, from integrating AI-powered tools to increase Ad performance to the creation of Google Bard. In their continuous effort to aid advertisers, Google…
Google’s Guide To Creating A Responsive Search Ads Campaign

Google’s Guide To Creating A Responsive Search Ads Campaign

Google has recently released an extensive guide to help brands, marketers, and digital marketing agencies understand better, thus utilising Responsive Search Ads in various ads campaigns and SEM services. The guide offers a detailed understanding of Google’s use…
Google Features New AI-Enabled Tools To Boost Ad Performance

Google Features New AI-Enabled Tools To Boost Ad Performance

Just some time ago, Google’s Search Ads Week started with the announcement of two new AI-enabled tools, “automatically created assets” and “new customer acquisition goal”, with the aim to boost the campaign performances of SEM…
Google Ads Latest Upgrade: Account-Level Negative Keywords

Google Ads Latest Upgrade: Account-Level Negative Keywords

All PPC advertisers and digital marketing agencies in Singapore take note! Have you ever been frustrated by wasted ad spending and irrelevant clicks? Well, fret no more and rejoice! You no longer have to worry with Google…