Category: Search Engine Marketing (SEM)

Gmail Ads' Absorption Into Discover Ads: What You Must Know

Gmail Ads’ Absorption Into Discover Ads: What You Must Know

If you have been an ardent user of Google Gmail ads, you might have already heard. Google has announced that Gmail ads will soon become part of the Discovery ads system, come July 2021. What…
Google Ads Bidding Explained: Which Strategy to Choose

Google Ads Bidding Explained: Which Strategy to Choose

Artificial intelligence has been a hot buzzword for a while now, and its impact hasn’t spared the digital marketing world. In the past and even today, pay-per-click marketers had to rely on their experience, intuition…

Retargeting VS Remarketing: Is There Really A Difference?

The buyer’s journey is a long one, and it would be a mistake to think of it as an easy route. Few people will choose to buy a product after just seeing one advertisement, hearing…

Capture Leads From YouTube Via Google’s Lead Form Extensions

Google is providing a new way for advertisers to capture leads by bringing its lead form extensions to YouTube as well as Discovery campaigns. Lead forms help advertisers gather leads directly from their ads instead…