As 2019 approaches an end, it is an excellent time to look back and reflect on how you can prepare for the upcoming year. There are numerous ways you can utilise to boost your SEM strategies in the new year. However, if you are unsure of where to begin from, here are 4 recommendations you […]
Search Engine Marketing (SEM)
Benefits of Google Ads Message Extensions For Your Business
Google Ads Message Extensions were first introduced in October 2016 by Google, after several months of testing. Allowing users to send text messages directly to businesses from their advertisements on Google – the message extension consists of several call-to-action messages such as, “Have Questions? Drop Us a Text!”, “Text Us to Book an Appointment” and “Chat […]
Behold The Future Of PPC: 5 Trends To Look Out For In 2020
Google Ads is no longer the same as it used to be when it first started back in 2000. Over the years, there have been countless changes made, from automated functionality tools, targeting options, campaign types, to a whole list of other features. There is a constant need for businesses and advertisers to keep up […]
Holiday Marketing 101: 4 Valuable Tips for Higher Profits
With the holiday season just round the corner, it is time to reevaluate your PPC strategy. And if you are feeling unsure of what to do next, and are facing difficulties in coming up with a solid plan – fret not! In this article, we will be sharing 4 methods to seize the holi-DAY and […]
A 101 Guide to Google Ads’ Keyword Selection Preferences
Are you still using old-school keyword tactics in your Google Ads campaigns? With 15% of queries on Google search being new, it isn’t always possible to know exactly what users are typing into the search engine – but there is a way to lessen the guesswork. When inputting your list of keywords into your Google […]
Just In: Campaign Optimisation Scores Now On Google Ads App
Google is all about improving user experience whenever possible – and with this brand-new update, they are hoping to make it easier for executing a Google Ads campaign. Previously, users had access to optimisation scores that allow them to track how well their campaigns are performing. However, this feature was only available via desktop – making […]
Is Paid Search Still Relevant In 2019? The Answer is Yes
A recent report revealed that paid search is still the top digital ad channel as far as marketing budgets are concerned. Accounting for over 39% of advertisers’ total budgets – the report was based on data collected from over 450 B2B and B2C digital marketing professionals in the U.S. and the UK. With that being […]
Google Ads Bid Goodbye To Average Position This Coming Sep
Earlier this year in February, Google first announced that they were making plans to remove the average position metric from Google Ads. The time has finally come – the average position metric will most likely never see the light of day again. In fact, this new update will officially roll out on September 30. During […]
Google Search Results: Latest Implemented Changes Explained
Recently, Google’s Danny Sullivan has stepped forward to shed light on the most recent changes being implemented on the search engine. Google has always been committed to improving search results by making constant changes – just last year alone, Google has executed more than 3,200 changes. Unlike the way Google approaches their image search listings, they […]
6 Useful Tips To Get Closer To Accurate SEM Forecasting
SEM forecasting is often rife with uncertainty. It’s tough not to harbour doubts about the accuracy of your guess at times – especially when it has the potential of directly impacting your bottom line. With so many unknowns, is it actually possible to predict what’s going to happen? The thing is — you have far […]