Category: Search Engine Marketing (SEM)

Capture Leads From YouTube Via Google’s Lead Form Extensions

Google is providing a new way for advertisers to capture leads by bringing its lead form extensions to YouTube as well as Discovery campaigns. Lead forms help advertisers gather leads directly from their ads instead…

Launch Better-Performing PPC Ads With These A/B Testing Tips

When you dive into the world of pay-per-click (PPC) advertising, some questions on your mind may sound like these: How do I know if my ad is working? What if I did (this) instead? How…

Google Launches Discovery Ads Globally To Expand Your Reach

Our mobile phones have imprinted a prominent presence in our lives. They allow us to engage more often, and in many different ways, regardless of where we are. And since we’re living amid a global…

7 Google Advertising Strategies To Adopt During COVID-19

With the uncertainties brought about by COVID-19, most businesses have been experiencing a new set of challenges as they navigate their way through this period. As digital marketers, it’s our role to come up with…