Category: Search Engine Marketing (SEM)

Google Ads Latest Upgrade: Account-Level Negative Keywords

Google Ads Latest Upgrade: Account-Level Negative Keywords

All PPC advertisers and digital marketing agencies in Singapore take note! Have you ever been frustrated by wasted ad spending and irrelevant clicks? Well, fret no more and rejoice! You no longer have to worry with Google…
Optimising Google Dynamic Search Ads For Your Campaign

Optimising Google Dynamic Search Ads For Your Campaign

Google Dynamic Search Ads (DSAs), when utilised correctly, is a powerful campaign tool that can maximise your search coverage, increasing your webpage’s traffic. DSAs are identical to traditional text campaigns but have a considerable difference…
How Google’s Cookie Update Affects My Google Ads Campaigns

How Google’s Cookie Update Affects My Google Ads Campaigns

In the field of digital marketing, a lot of strategies are in place to achieve different targets – whether it’s to increase revenue or boost website traffic. To achieve these goals, the activity of internet…
10-Key-PPC-Ad-KPIs-That-Helped-Me-Measure-My-Campaigns

10 Key PPC Ad KPIs That Helped Me Measure My Campaigns

How do you measure the success of your pay-per-click (PPC) campaigns? Knowing whether your paid ads are working will help you allocate your budget more wisely, and optimise your ads for more clicks, conversions, and…