Category: Search Engine Marketing (SEM)

Google Features New AI-Enabled Tools To Boost Ad Performance
#TeamImpossible Search Engine Marketing (SEM) 10Mar

Google Features New AI-Enabled Tools To Boost Ad Performance

Just some time ago, Google’s Search Ads Week started with the announcement of two new AI-enabled tools, “automatically created assets” and “new customer acquisition goal”, with the aim to boost the campaign performances of SEM…
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Google Ads Latest Upgrade: Account-Level Negative Keywords
#TeamImpossible Search Engine Marketing (SEM) 8Feb

Google Ads Latest Upgrade: Account-Level Negative Keywords

All PPC advertisers and digital marketing agencies in Singapore take note! Have you ever been frustrated by wasted ad spending and irrelevant clicks? Well, fret no more and rejoice! You no longer have to worry with Google…
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Optimising Google Dynamic Search Ads For Your Campaign
Nadiah Nizom Articles, Search Engine Marketing (SEM) 29Apr

Optimising Google Dynamic Search Ads For Your Campaign

Google Dynamic Search Ads (DSAs), when utilised correctly, is a powerful campaign tool that can maximise your search coverage, increasing your webpage’s traffic. DSAs are identical to traditional text campaigns but have a considerable difference…
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How Google’s Cookie Update Affects My Google Ads Campaigns
Nadiah Nizom Search Engine Marketing (SEM) 4Jun

How Google’s Cookie Update Affects My Google Ads Campaigns

In the field of digital marketing, a lot of strategies are in place to achieve different targets – whether it’s to increase revenue or boost website traffic. To achieve these goals, the activity of internet…
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