Category: Search Engine Marketing (SEM)

Google Launches Discovery Ads Globally To Expand Your Reach

Our mobile phones have imprinted a prominent presence in our lives. They allow us to engage more often, and in many different ways, regardless of where we are. And since we’re living amid a global…

7 Google Advertising Strategies To Adopt During COVID-19

With the uncertainties brought about by COVID-19, most businesses have been experiencing a new set of challenges as they navigate their way through this period. As digital marketers, it’s our role to come up with…

COVID-19: 5 Ways to Fully Maximise PPC During the Pandemic

The rise of the COVID-19 pandemic has led to a shift in the advertising industry overnight. For months to come, the impact of COVID-19 will inevitably shape business and consumer behaviour. With the Singapore Government…

4 Smart Bidding Strategies To Stay Ahead In The Game

The crux of readership frequency depends on how well one applies their search engine optimisation, or SEO. In essence, SEO increases website traffic by having your website placed high on result rankings in search engines.…