Category: Search Engine Marketing (SEM)

10-Key-PPC-Ad-KPIs-That-Helped-Me-Measure-My-Campaigns
Nadiah Nizom Search Engine Marketing (SEM) 22Apr

10 Key PPC Ad KPIs That Helped Me Measure My Campaigns

How do you measure the success of your pay-per-click (PPC) campaigns? Knowing whether your paid ads are working will help you allocate your budget more wisely, and optimise your ads for more clicks, conversions, and…
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Gmail Ads' Absorption Into Discover Ads: What You Must Know
Nadiah Nizom Search Engine Marketing (SEM) 28Jan

Gmail Ads’ Absorption Into Discover Ads: What You Must Know

If you have been an ardent user of Google Gmail ads, you might have already heard. Google has announced that Gmail ads will soon become part of the Discovery ads system, come July 2021. What…
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Google Ads Bidding Explained: Which Strategy to Choose
#TeamImpossible Search Engine Marketing (SEM) 21Dec

Google Ads Bidding Explained: Which Strategy to Choose

Artificial intelligence has been a hot buzzword for a while now, and its impact hasn’t spared the digital marketing world. In the past and even today, pay-per-click marketers had to rely on their experience, intuition…
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#TeamImpossible Search Engine Marketing (SEM) 5Oct

Retargeting VS Remarketing: Is There Really A Difference?

The buyer’s journey is a long one, and it would be a mistake to think of it as an easy route. Few people will choose to buy a product after just seeing one advertisement, hearing…
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