Category: Search Engine Marketing (SEM)

COVID-19: 5 Ways to Fully Maximise PPC During the Pandemic

The rise of the COVID-19 pandemic has led to a shift in the advertising industry overnight. For months to come, the impact of COVID-19 will inevitably shape business and consumer behaviour. With the Singapore Government…

4 Smart Bidding Strategies To Stay Ahead In The Game

The crux of readership frequency depends on how well one applies their search engine optimisation, or SEO. In essence, SEO increases website traffic by having your website placed high on result rankings in search engines.…

Revamp: New Look to Google’s Paid and Organic Search Results

Google is introducing a brand-new look for paid and organic search results on desktop. With this updated look, Google aims to bring it more inline and consistent with the appearance of search results on mobile…

4 Tools To Supercharge Your PPC Strategies in 2020

As 2019 approaches an end, it is an excellent time to look back and reflect on how you can prepare for the upcoming year. There are numerous ways you can utilise to boost your SEM…