Email marketing has gained a lot of popularity because of high efficiency and greater return on investment. It solves the issues of non-targeted marketing, raises brand awareness, and the messages are easily shareable. As you craft the email marketing strategy, it is important to get the objective right. It is also crucial to understand the […]
3 tips to track your campaign conversions
You might be driving traffic to your website but how do you tell it is quality? Are the visitors taking the action you want? Your main focus should not be simply driving traffic, but getting the highest possible conversion. Tracking conversions help marketers to understand site’s traffic. In fact, there is no need for special […]
5 unique ways to drive conversions from your landing page
Every online marketing campaign should have a well-designed landing page to help with conversion. Whether you want to create a mailing list or direct sales, the landing page is the final step to convince visitors to convert. Notably, the landing page can also be a repelling factor if it is not carefully constructed and tested. […]
4 easy tactics to raise the quality of your content
In this article, we cover 4 easy tactics to raise the quality of your content. This is a must read for all SEO consultants and content writers. Maintain more focus on the target audience The first thing when crafting content should not be targeted advertising, but making the content worth. Here, you need to give […]
5 signs that indicate you need to take video marketing beyond free platforms
More marketers have come to appreciate the critical role played by video marketing in driving traffic and conversion. While YouTube help to jumpstart and elevate your marketing to the current status, is it time to go to the next level? This post outlines 5 main signs that indicate it is time to look beyond YouTube. You […]
Best video marketing tools every digital marketer should use
Video marketing has become the best approach to winning more clients in the digital world today because it carries your brand story and convinces target audience to buy a product/service. You can show the human side, take complex ideas to the audience, and create emotions necessary to trigger action from clients. However, crafting a perfect […]
Creating and using expert roundup post to become an influencer
Do you want to drive a lot of traffic to your site, tons of followers on social media, and drive conversion rates higher? One of the best methods is using expert roundup posts. An expert roundup post is a special post whose content is 80% generated by experts such as industry professionals and bloggers while […]
4 tricks that will make your landing page deliver more
After designing a winning digital marketing campaign, you can only be sure of getting the best results if you have a perfect landing page as the finishing line. When clients follow your marketing campaigns, some of them are still making decisions on whether to buy or not. You must keep persuading them and offering additional […]
How to link your Google search console info with analytics?
A closer look at Google search console and analytics When Google reported it introduced a new tool to allow analytics to be linked with the console, it meant that important data such as impressions and click through rates can now be compared with user behavior or other metrics in the Google analytics. The integration brought […]
Why user experience is key to your marketing campaigns
In every online marketing campaign, the main target must be the client. Whether you are selling services or products from your page, search engines like Google are interested and going to great extents to guarantee visitors of better UX (user experience). Because of this, every bit of your marketing campaign must be carefully tested and […]
