Best split testing tools to use in digital marketing

Best split testing tools to use in digital marketing

When a marketer creates a new marketing campaign, pens a post, or work on an article, the target is generating higher traffic and conversion to realize better ROI. In many instances, marketers are faced with a dilemma about what post or campaign will work better for their brands. Notably, the way you look at posts […]

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Best tools for your link building campaigns


Link building is a crucial component of online marketing because it helps to drive traffic and conversions. Link building is the process of involving other websites to convince them to link to your website. The marketing effort works to your advantage by developing combined strengths that make search engines crawl more on your page in […]

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5 ways Google Analytics will help your website and marketing campaigns succeed


Google Analytics helps site owners and marketers analyze traffic to get a holistic picture of the audience as well as their needs. Google analytics further makes it possible to follow devices as well as people who visited your page. As an online marketer, Google Analytics should be your most important tool because it helps establish […]

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4 things you must check when looking for a website security provider


When hackers or malware target your website, there is a great risk of losing customer information, removing website content, altering of your Internet marketing campaigns and even syphoning out cash. The phenomenon of cyber security threats has become so complex today because malware keeps changing over time while hackers get wiser day by day. Despite […]

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4 things that are limiting your website success


There are so many data available online and many website owners are finding it difficult to pick on relevant and highly relevant info. More experts and professionals have also emerged such that you can get advice on anything with just a click. Because of this, many people have indicated that their brand websites rarely deliver […]

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How to pick the best e-commerce platforms for your store?


To reach more buyers, sell more, and stand out as a stronger brand in your industry, many people prefer to use e-commerce platforms. While thoughts of an online store always provoke thoughts of big operators such as Amazon and eBay which are very complex in operation and design, everything has been simplified so much. With […]

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Why online marketing is no longer an option but a necessity!


In the years gone by, businesses were only interested in traditional marketing, which included ads on print as well as electronic media. Back then, it was easier for businesses to focus all their marketing efforts on the traditional platforms and consider online marketing one of the options. In the recent years, a business that ignores […]

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5 things to prepare before launching your marketing campaign


After you have worked so hard on a very big marketing campaign and is about to get launched, many questions keep running through your head. Is the campaign going to be successful, will it propel my business ahead, and will it make the brand an authority in the industry? However, if you have not taken […]

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A comprehensive guide in building a blog that everyone loves


To maintain a great blog, you require more than simply penning down a number of posts. You must have a good online marketing strategy and workable plan for your content. If yours is a personal blog, planning is much easier. However, for marketers who have to respond to divergent audience work with other influencers, and […]

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5 mistakes to avoid in video marketing


When video marketing is applied properly, it presents huge potential for driving a lot of traffic, conversion, and sales. More people want demonstrations about products, their design, and the value they will derive through conversion. However, preparing and using video marketing has not always been an easy thing especially for new online marketers. To be […]

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