It is true that we could argue that mobile marketing isn’t effective or a valid choice in the early 2000’s, but that is no longer the case. The importance of mobile marketing can no longer be overlooked. It is very important to understand how mobile marketing works in order to use it to its full […]
Tips for creating a great content marketing website
One secret of success that most SEO consultants appreciate is the need for great content for higher SEO ranking. However, few of them realize that the results cannot be seen overnight; it requires time. New entrants into digital marketing want to put money today and get results tomorrow or in a couple of weeks. Well, […]
Top 5 search engines to consider beside Google and Yahoo
Google takes the lion share of the global search market. A few years ago, there was a time that people who used Google, Yahoo and other search engines could get divided with ease. Now it has reached the point that if you are not using Google, there is a high probability that you are not […]
4 ways to identify your online competitors
Do you know your main online competitors? You will be very surprised to know those who are competing with you in the digital space. The competitors are the key reason you are working very hard on every digital marketing platform. If you can identify the main competitors, it will be easy to see their strategies, […]
How to make Google posts work for you?
Over the last couple of years, Google has intensified updates to enhance its focus on user experience. On Local Search, the latest update is Google Posts. This is one of the latest features that allow marketers to publish their events, services, and products, directly on Google Maps and Google Search (Knowledge Panel). In this post, […]
Top 3 affiliate tracking apps for digital marketers
After creating a great website and landing page, you want to move another step ahead. This is when you consider affiliate marketing. While you embark on other digital marketing efforts, affiliate marketers will provide leverage and work more to drive conversions. The main questions that ring in many people’s heads are how to link and […]
4 things to consider when you do marketing automation
The stiff competition in the market today has forced marketers to go an extra mile to keep their brands ahead of others. Even if you have a very good product, lack of a good marketing plan could compromise the business success. One of the top strategies for staying ahead of others is marketing automation. Marketing […]
How to prepare your brand website for the mobile-first index
When Google announced it would split its index between desktop and mobile with the latter being primary, it did not come as a surprise. For a couple of years, Google had indicated that everything would be mobile with regular algorithm updates and Accelerate Mobile Page (AMP). Now, with over 50% of all searches coming from […]
Integrating cloud computing into your business
Today, one of the fastest emerging business technology is cloud computing. The technology helps to make business processes easier, faster, and cost-effective. The technology allows your business marketing teams to access and utilize all business facilities remotely when distributed in time and space. To start using cloud technology enjoying its benefits, it is important to […]
The best strategies for maximising your content marketing performance
While many SEO consultants are shifting to content marketing to supplement link building efforts, the main question has been how to stand out. For many marketers, the focus of their content efforts is building links to improve the overall SEO performance. However, the approach falls short of getting the bigger picture of overall consumer needs […]
