The crux of readership frequency depends on how well one applies their search engine optimisation, or SEO. In essence, SEO increases website traffic by having your website placed high on result rankings in search engines. Looking at Search Engine Marketing (SEM) as a whole, it constitutes marketing tactics such as pay-per-click (PPC) advertisements, that will […]
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Revamp: New Look to Google’s Paid and Organic Search Results
Google is introducing a brand-new look for paid and organic search results on desktop. With this updated look, Google aims to bring it more inline and consistent with the appearance of search results on mobile phones. Updated Look of Paid Search Results With the new upgrade, desktop users will be able to see the word, […]
E-A-T Algorithm: What It Is And How It Affects SEO
In SEO, E-A-T stands for expertise, authority and trust. This model is addressed in greater detail in the Guidelines for Google’s Quality Raters. It can possibly help boost your Google rankings by illustrating good E-A-T on and off your site. E-A-T is incredibly important because Google Quality updates have adversely impacted many sites due to […]
URL Structure: 3 Reasons Why You Should Try to Maintain Them
December Team Bonding: Team Impossible Christmas Party
What is a better year-end reward than with fun and games? In conjunction with Christmas last December, our Digital Marketing Agency sets off yet to another adventure, this time all the way to the East! Everyone was in high (read: competitive) spirits – because with over 60 winnings gifts like a Mayer Air Fryer, luxurious […]