What’s the future for search and SEO? While internet search in the early days was all about enabling people to discover information, these days it has progressed to even sorting, filtering, and presenting information to us in highly intelligent and tailored ways. Of course, all these improvements don’t happen in a vacuum. One recent new […]
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The Importance Of Posting Meaningful Content On Facebook
Despite the variety of social media sites available, Facebook still maintains its position as the widely-known platform for your brand to gain exposure. It’s no surprise, seeing as Facebook facilitates engagement between you and the public through many different ways. But if you’re still struggling to grasp Facebook’s algorithm, then you’re not alone. Let’s find […]
Launch Better-Performing PPC Ads With These A/B Testing Tips
When you dive into the world of pay-per-click (PPC) advertising, some questions on your mind may sound like these: How do I know if my ad is working? What if I did (this) instead? How can I make my ads better? As any well-versed search engine marketing (SEM) marketer would tell you, the answer lies […]
Ultimate Guide for SEO Keyword Research in Singapore (2020)
In today’s digital age, consumers tend to do their research online before deciding on a product to purchase. Using keyword research, marketers can gain valuable information about what consumers are searching for, and what keywords they are using. You can then use this data to decide which keywords you want to target and optimise for […]
Ultimate Guide to Google E-A-T Update in Singapore (2020)
Publishing dependable and quality content is key to running a successful SEO campaign and boosting your company’s branding. But just as important as the content itself is its reliability. By demonstrating that your website and authors are reputable, you can potentially further improve your search ranking. One of the concepts which Google uses to determine […]