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World Cup 2026 Has AI Coaches — You Need an AI Strategy Too

World Cup 2026 Has AI Coaches — You Need an AI Strategy Too

There’s a moment in every major football tournament where the difference between winning and losing comes down to information. Which formation is the opposition likely to run in the second half? Which midfielder is losing…
Meta's Business Agent: The New Frontier of In-Platform GEO

Meta’s Business Agent: The New Frontier of In-Platform GEO

For years, the SEO playbook was simple enough: rank on Google, get found, win business. Then came AI-generated answers and the rules shifted: suddenly, the game wasn’t just about appearing in search results, but about…
Google Search Console Now Tracks Your AI SEO Visibility

Google Search Console Now Tracks Your AI SEO Visibility

For anyone investing time in AI SEO, there has always been a frustrating blind spot. You could optimise your content for AI Overviews, refine your structured data, build entity signals across the web, but you…
Google’s New AI Search Ads: The GEO Rethink You Need

Google’s New AI Search Ads: The GEO Rethink You Need

For most marketers, GEO (Generative Engine Optimisation) has been filed under “organic strategy.” It’s the discipline of making sure your brand shows up in AI-generated answers — in ChatGPT, in Google’s AI Overviews, in Perplexity.…