Earlier in June this year, Google announced that it was planning to start a series of free Google Webmaster Conferences worldwide – providing those who need more help and information on Google Search. And they delivered! Organising the very first Google Webmaster Conference in Singapore just this week, our Digital Marketing Agency had the honour […]
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A 101 Guide to Google Ads’ Keyword Selection Preferences
Are you still using old-school keyword tactics in your Google Ads campaigns? With 15% of queries on Google search being new, it isn’t always possible to know exactly what users are typing into the search engine – but there is a way to lessen the guesswork. When inputting your list of keywords into your Google […]
August Team Bonding: Team Impossible Plays Spyfall!
Something is brewing in the office – and no, it’s not the coffee. It’s yet another team bonding session for our Digital Marketing Agency, and this time – it involves some deception, critical-thinking skills and plenty of sneak attacks! As always, we can’t leave you hanging without a video – watch as each team fights […]
Why Every Website Needs A HTML Sitemap: Uses & Benefits
Before we dive into the uses and benefits of having a sitemap on your website – it is vital that you first understand what a sitemap is. Essentially, sitemaps act as the backbone and architecture of your entire website; consisting of a full list of webpage links that are used to guide site crawlers and […]
Two Is Better Than One: Why You Need Both SEO & PPC
If you are familiar with the terms PPC (Pay-per-click) and SEO (Search Engine Optimisation) – you will notice that there are often seen as 2 distinct strategies that help to boost web traffic. Often handled by separate teams in a Digital Marketing Agency, the fact that SEO and PPC are intended to optimize a page’s […]