It’s official – the 25-year-old Robots Exclusion Protocol (REP), otherwise known as robots.txt is going to be an internet standard. Although it has been around for many years, Google has never made it official to adopt the rules in the REP, meaning to say that it is currently open to interpretation to users. This poses […]
Blog
We Have Made Our Way into a Feature in The Straits Times!
We are excited to announce that we are once again featured on The Straits Times! This time round – our PPC account manager, Elvis, was interviewed on his day-to-day operations of helping our clients boost their visibility and appear on the top page of Google via the channel of paid advertising. Similar to SEO, PPC […]
A Small Business Owner? Here Are 10 Vital Social Media Tips
50% of your leads are going to come from social media. Whether it is from Facebook, Instagram or LinkedIn – it doesn’t really matter. It is hard to ignore the fact that social media has quickly become one of the best ways to connect to an overflowing pool of customers who are eager to buy […]
How To Steal Hearts Using Context In Your Content Strategy
There is no doubt that social’s impact on the purchasing decisions of consumers. According to a recent study, roughly 75% of people make decisions on what to buy based on the reviews and product descriptions that they read online. So, what does this tell us? While it may seem that investing in social media marketing […]
6 Useful Tips To Get Closer To Accurate SEM Forecasting
SEM forecasting is often rife with uncertainty. It’s tough not to harbour doubts about the accuracy of your guess at times – especially when it has the potential of directly impacting your bottom line. With so many unknowns, is it actually possible to predict what’s going to happen? The thing is — you have far […]