Impossible Marketing is a leading SMA agency in Singapore that helps businesses build a strong presence and connect with their target audience on the platforms they use most. As a Meta business and TikTok partner, we’ve managed over $4M of Social Media Ads spending for hundreds of brands in Singapore. We go beyond simple ad placement, crafting data-driven strategies and compelling ad creatives that resonate with your audience and drive meaningful engagement.
With 5.16 million social media user identities in Singapore, the potential to reach and engage your target audience has never been greater. We work closely with you to understand your business goals, whether it’s increasing brand awareness, generating high-quality leads, or boosting e-commerce sales. We tailor every campaign to your unique objectives, optimizing for key metrics such as reach, engagement, and conversions. With continuous A/B testing, audience refinement, and creative optimization, we ensure your ad spend delivers the best possible results and a strong return on investment.
Impossible Marketing is a leading SMA agency in Singapore that helps businesses build a strong presence and connect with their target audience on the platforms they use most. As a Meta business and TikTok partner, we’ve managed over $4M of Social Media Ads spending for hundreds of brands in Singapore. We go beyond simple ad placement, crafting data-driven strategies and compelling ad creatives that resonate with your audience and drive meaningful engagement.
With 5.16 million social media user identities in Singapore, the potential to reach and engage your target audience has never been greater. We work closely with you to understand your business goals, whether it’s increasing brand awareness, generating high-quality leads, or boosting e-commerce sales. We tailor every campaign to your unique objectives, optimizing for key metrics such as reach, engagement, and conversions. With continuous A/B testing, audience refinement, and creative optimization, we ensure your ad spend delivers the best possible results and a strong return on investment.
Your social media campaigns are powered by a team of dedicated specialists at Impossible Marketing, working together to deliver real, measurable results.
Here’s who’s making it happen:
Your main point of contact throughout the journey. Your Account Manager manages campaign setups, weekly performance checks, and monthly reporting, ensuring every aspect of your ads is running smoothly while coordinating with the rest of the team.
This expert handles audience targeting, ad placements, and budget optimization to maximise ROI by ensuring your ads reach the right people at the right time on platforms like Facebook, Instagram, TikTok, and LinkedIn.
From eye-catching graphics to thumb-stopping videos, our creative team designs ad visuals that grab attention and inspire clicks, keeping your brand memorable in crowded feeds.
Words matter. Our copywriters craft persuasive ad copy, from headlines to call-to-actions, that speak directly to your target audience and drive conversions.
Overseeing your entire campaign, the Team Leader ensures your strategy, creative assets, and performance are always aligned with your business goals and optimized for growth.
Yes, you’re part of the team too. Your insights, goals, and feedback guide the campaign’s direction. We believe in close collaboration to deliver long-term social media advertising success.
Our agency helps you stay top-of-mind with ads that capture attention and drive action on every platform.
Cut through the noise with campaigns built to boost your reach and grow your bottom line.
Over the past year, Meta has rolled out new rules, tools, and AI-powered features that reshape how advertisers approach campaigns. From stricter verification to smarter automation, staying ahead means knowing what changed and what to do next.
Here’s our breakdown of 6 recent key updates: what changed, why it matters, and what you can do today to stay ahead.
Under Singapore’s Online Criminal Harms Act (OCHA), Meta now requires enhanced advertiser verification for all ads targeting audiences in Singapore.
✅ What to do:
Advertisers in Singapore should complete business verification in Business Manager using ACRA records or personal ID, verify their domain if they are running website conversion ads, and ensure that all ad accounts are properly linked to the verified entity. It’s also essential to maintain transparency, as Meta may reject or suspend ads if advertiser information is not fully disclosed.
Meta is partnering with Singapore banks on FIRE (Fraud Intelligence Reciprocal Exchange), a shared intelligence platform to detect and block scams across Facebook, Instagram, and WhatsApp.
✅ What to do:
Advertisers should be prepared for stricter ad reviews as scam detection becomes more robust. It’s important to ensure that creatives, landing pages, and offers fully meet compliance standards, especially for industries like finance and e-commerce, where FIRE’s monitoring will be most actively applied.
Scams impersonating government officials surged 200% in early 2025, prompting Singapore’s first enforcement directive to Meta under OCHA. Meta must now step up against fake ads, profiles, and business pages — or risk fines up to S$1M.
✅ What to do:
Brands should steer clear of grey-area content or unofficial claims, as these are now more likely to be flagged. Building authenticity through verified pages and consistent branding is crucial, while also actively monitoring ad comments and reports to reduce the risk of suspensions.
Meta Advantage+ is an AI-driven suite that automates targeting, placements, creative testing, and budgets. It dynamically optimizes campaigns in real time to boost ROAS and cut costs, especially for e-commerce and lead gen.
✅ What to do:
The best approach is to test Advantage+ on higher-volume campaigns where automation can truly deliver efficiency. Advertisers should be aware that there is a learning phase of around 15 days where performance may fluctuate, and while AI handles most optimizations, creative oversight remains important to ensure ads stay aligned with brand voice.
Ads Manager now shows a 0–100 performance score with recommendations to improve efficiency. Suggestions include turning on Advantage+ placements, expanding reach, or adjusting creatives. Early testing shows a 5% reduction in cost per result.
✅ What to do:
Advertisers should treat the Opportunity Score as a guide to identify quick wins rather than a strict rulebook. Recommendations can be applied selectively to suit campaign goals and brand standards, while performance should be tracked closely to measure how changes improve results over time.
By August 2025, Meta will phase out in-app checkout on Facebook and Instagram. All purchases will move to merchants’ websites, with businesses now fully handling payments, orders, and disputes.
✅ What to do:
Optimize your website for fast, secure, mobile-friendly checkout. Set up Meta Pixel and Conversions API to keep tracking purchases and campaign results. Update KPIs to focus on web-driven conversions instead of in-app shopping metrics.
Crowned as 2022’s Lead Generation Agency of the Year, Impossible Marketing is driven to deliver sharper and more effective campaigns for your brand. You can focus on growing your business while we handle the heavy lifting.
Our specialty lies in creating impactful, results-driven campaigns on platforms like Facebook, Instagram, and other leading social channels. With 5.61 million internet users in Singapore scrolling daily, that’s where your customers are. As a certified Meta Business and TikTok Partner, we’ve managed millions in ad spend, helping businesses maximise their visibility, engagement, and conversions.
The results we deliver are reflected in our clients’ voices:
Your success story could be the next one we share.
Impossible Marketing has grown from a small local start-up into one of Singapore’s most trusted digital agencies. Our track record is built on consistency, adaptability, and helping businesses of every size achieve meaningful growth through digital marketing.
We’re proud to be a Singaporean company. Supporting local talent, uplifting businesses in our community, and understanding the unique nuances of the local market are at the heart of what we do. With our insights, we craft SMA strategies that connect your brand with your audience in the most impactful way.
Engage a local social media agency with proven results
Get in touch with us for a non-obligatory consultation
If your existing SMA campaign is underperforming with another agency, feel free to transfer it to us.
We are confident in delivering better results for you.
There isn’t a one-size-fits-all answer. The best platform depends on your target audience and business goals.
For example:
At Impossible Marketing, we help you identify the platforms where your customers are most active, so your ads generate the best possible impact.
Great content is a mix of creativity and strategy. We focus on:
Our goal is to make content that not only looks good, but also drives measurable results for your business.
Yes. One of the biggest advantages of social media advertising is precise targeting. We can segment audiences by:
This ensures your budget is spent reaching people who are most likely to engage with your business.
Almost every business can benefit, but the impact is especially strong for:
Impossible Marketing has experience across diverse industries, tailoring campaigns that suit both B2C and B2B objectives.
We track more than just clicks and impressions. ROI measurement includes:
Impossible Marketing provides detailed monthly reports so you can see how your ad spend translates into tangible business results.
The budget for an SMA campaign in Singapore depends on your business goals, target audience, and industry competition. Unlike SEO (long-term) or SEM (search intent-driven), SMA focuses on building brand visibility, driving engagement, and generating conversions through platforms like Facebook, Instagram, LinkedIn, and TikTok.
Here’s a practical breakdown of budgets to give you an idea of what works in the Singapore market:
What your budget actually covers
Your SMA budget isn’t just paying Facebook, Instagram, or LinkedIn for ad placements. A successful campaign includes strategic planning, creative development, and continuous optimization. At Impossible Marketing, every campaign typically includes:
The required budget for social ads can vary based on several factors:
Social media ads deliver faster results compared to SEO. You can often see:
We don’t just chase quick wins at Impossible Marketing, we balance short-term gains with sustainable growth.
Here’s how Impossible Marketing works with you:
We have an in-house team dedicated to producing high-quality ad creatives and copywriting. This includes:
By handling everything from design to messaging, Impossible Marketing ensures your campaigns look professional and convert effectively.
Yes, if required. While our primary focus is on paid social media advertising, we also help clients with:
Paid ads and organic posts work best when integrated, building both reach and customer trust.
Transparency is key at Impossible Marketing. We use tools like Facebook Ads Manager, LinkedIn Campaign Manager, and Google Analytics to monitor results. Our monthly reports include:
You’ll always know where your money is going and how your campaigns are performing.
There isn’t a one-size-fits-all answer. The best platform depends on your target audience and business goals.
For example:
At Impossible Marketing, we help you identify the platforms where your customers are most active, so your ads generate the best possible impact.
Great content is a mix of creativity and strategy. We focus on:
Our goal is to make content that not only looks good, but also drives measurable results for your business.
Yes. One of the biggest advantages of social media advertising is precise targeting. We can segment audiences by:
This ensures your budget is spent reaching people who are most likely to engage with your business.
Almost every business can benefit, but the impact is especially strong for:
Impossible Marketing has experience across diverse industries, tailoring campaigns that suit both B2C and B2B objectives.
We track more than just clicks and impressions. ROI measurement includes:
Impossible Marketing provides detailed monthly reports so you can see how your ad spend translates into tangible business results.
The budget for an SMA campaign in Singapore depends on your business goals, target audience, and industry competition. Unlike SEO (long-term) or SEM (search intent-driven), SMA focuses on building brand visibility, driving engagement, and generating conversions through platforms like Facebook, Instagram, LinkedIn, and TikTok.
Here’s a practical breakdown of budgets to give you an idea of what works in the Singapore market:
What your budget actually covers
Your SMA budget isn’t just paying Facebook, Instagram, or LinkedIn for ad placements. A successful campaign includes strategic planning, creative development, and continuous optimization. At Impossible Marketing, every campaign typically includes:
The required budget for social ads can vary based on several factors:
Social media ads deliver faster results compared to SEO. You can often see:
We don’t just chase quick wins at Impossible Marketing, we balance short-term gains with sustainable growth.
Here’s how Impossible Marketing works with you:
We have an in-house team dedicated to producing high-quality ad creatives and copywriting. This includes:
By handling everything from design to messaging, Impossible Marketing ensures your campaigns look professional and convert effectively.
Yes, if required. While our primary focus is on paid social media advertising, we also help clients with:
Paid ads and organic posts work best when integrated, building both reach and customer trust.
Transparency is key at Impossible Marketing. We use tools like Facebook Ads Manager, LinkedIn Campaign Manager, and Google Analytics to monitor results. Our monthly reports include:
You’ll always know where your money is going and how your campaigns are performing.