Impossible Marketing Shares SEO & GEO Insights at Parkway East Hospital
Posted on: July 28, 2025
On 18 July 2025, Impossible Marketing (IM) had the pleasure of being invited to give a talk on Search Engine Optimisation (SEO) at Parkway East Hospital (PEH). With doctors in attendance, the atmosphere was both relaxed and informative, especially with the buffet spread we sponsored to sweeten the deal.
From piping-hot dishes to a colourful table of local desserts, the evening break was buzzing. But what truly stole the show was the talk itself, which was a practical session led by Alan Koh, the founder and CEO of Impossible Marketing.
Why being found online matters, even for clinics
There’s a common misconception that digital visibility is only crucial for online stores or lifestyle brands. But the truth is that most people begin their search for healthcare online, whether it’s looking up symptoms, exploring treatment options, or finding the right clinic.
What this means is simple: your clinic’s first impression likely happens long before a patient steps through the door. And if your practice isn’t easy to find online, you might be missing the chance to connect with someone who needs your help. Understanding the business benefits of SEO can highlight just how important it is to help more patients discover and choose your clinic online.
Breaking down the basics for non-techies
Alan led the session by breaking down digital visibility in a way that made sense – no jargon, no heavy tech speak. We touched on what makes a website easy to discover and how small changes can create a smoother experience for potential patients.
We covered topics like how to structure information clearly, write material that addresses what people are actually looking for, and make sure your site is running smoothly behind the scenes. It may sound technical at first, but the goal is straightforward: help people find what they need, faster.
Navigating Google’s latest updates
We also spoke about how search engines evolve constantly, especially with the rise of artificial intelligence. Google’s newer updates now look beyond keywords. They’re paying attention to things like expertise, trustworthiness, and whether your material actually helps users.
One area that sparked a lot of interest was generative engine optimisation (GEO), a newer concept around making your content discoverable through AI-powered platforms like Google’s AI Overviews or even platforms like Gemini and ChatGPT. Rather than showing up in a traditional search result, your information could appear directly in an AI-generated answer. It’s a subtle shift, but one that’s becoming more important in how people discover services and make decisions.
Quick wins with Google Business Profile (GBP)
For many in the room, one of the most immediately helpful tips was how to make the most of their GBP. It’s often the first thing someone sees when they look up a clinic, whether they’re seeking a specific name or something more general like “ENT doctor nearby.”
We shared simple yet effective practices: filling out every section completely, posting regular updates, using clear photos of the clinic, and encouraging reviews from patients. Some of the doctors even left us a kind review after the session (thank you, truly!).
Supporting local SMEs through PSG
We wrapped up the talk by sharing that Impossible Marketing is a Productivity Solutions Grant (PSG) pre-approved vendor, which means local SMEs can get up to 50% PSG support when they engage us.
Having supported over 2,000 brands over the years, we’ve seen just how impactful it can be for a business: get found, more credibility, and more customers walking through your door.
A great turnout and a great time
The room was full, and the questions were thoughtful! We’re grateful to PEH for the opportunity to share our knowledge in such a warm and engaging setting.
If you’re exploring how digital presence or AI-driven platforms can support your clinic or practice, we’d love to chat. At the end of the day, it’s all about helping good work get seen and trusted by the people who need it most.
