A Guide To Wrong Page Ranking: Other Considerations (Part 3)

Are you tired of watching your website pages rank for irrelevant keywords and receiving little or no traffic? In our 3-part series, we have tackled the frustration of wrong page ranking head-on and provided you with the tools to identify the causes of wrong page ranking and fix the problem. By following some of the deoptimisation tips and insights, you should be able to take control of your desired page’s SEO and see optimal results.

You should be able to bid goodbye to wasted time and resources and hello to a powerful online presence, dominating SERPs and watching your traffic soar. However, what happens if, despite all the various deoptimisation tips and strategies mentioned in part 2, your desired page still is not ranking well? What, then, can you do besides outsourcing SEO services?

In this final part of our 3-part series, we will show you three further considerations you can take note of.

1. Check your backlink profile

Your backlink profile is a record of all the backlinks (also known as “inbound links”) pointing to your webpage. These links are crucial for search engine optimisation (SEO) because they indicate to search engines that other websites consider the content on your linked-to website to be valuable and relevant.

To check your web page’s backlink profile, you can use a backlink analysis tool, such as Ahrefs, Majestic, or Moz. These tools will provide information on the number, relevance, and quality of your web page’s backlinks compared to your competitors, as well as other metrics, such as the domain authority and page authority of the linking web pages.

Aim to fill in the gap in your ranking by earning more relevant backlinks from trustworthy websites in your niche.

2. Check your engagement metrics

Engagement metrics are measurements of how actively and effectively users interact with your content, website, or other forms of digital content. Some examples of engagement metrics include:

• Click-through rates (CTR): The number of clicks on a link or button divided by the number of times it was displayed.
• Bounce rate: The percentage of visitors who leave a website after only viewing one page.

• Time on site: The amount of time a user spends on the webpage.

• Scroll depth: The percentage of the webpage that a user scrolls through. 

Comments, likes, shares, and other forms of social interaction also are elements of engagement metrics. To check your engagement metrics, you can use website analytics tools, such as Google Analytics or Mixpanel.

These tools will provide you with information on the engagement metrics for your website and desired pages, allowing you to track changes over time and make data-driven decisions to improve user engagement. For example, if your desired page consists of long-form content with a high word count and users leave after scrolling to only 1/4 of the page, it probably is not engaging or compelling enough to retain them. You might then want to consider rewriting the content to fit what the audience is searching for.

3. Consider optimising page speed

Page speed optimisation is the process of improving the loading time and performance of a website or webpage. A faster loading page can lead to a better user experience and increased engagement and can have a positive impact on SERP ranking.

There are many ways to optimise page speed:

• Reduce the size of images and other multimedia elements by compressing them.
• Minimise the number of HTTP requests by combining and minifying CSS and JavaScript files.
• Use a Content Delivery Network (CDN) to distribute content across multiple servers in different locations.
• Enable browser caching so that elements of a webpage are stored locally on a user’s device, reducing the need to download them every time they visit the webpage.
• Use a tool like Google PageSpeed Insights to analyse the performance of the page and identify areas for improvement.
• Remove unnecessary plugins, scripts, and third-party services that may slow down the page.

As web technologies and user expectations are constantly evolving, it is crucial to keep in mind that page speed optimisation is an ongoing process. Hence, regular monitoring and testing of your webpage performance can ensure that it stays fast and responsive for users.

Conclusion

A low ranking on SERP can have a significant impact on the visibility and success of your page. It is vital to understand that achieving a high ranking is not a one-time task but rather an ongoing process that requires a combination of technical optimisation and quality content. By identifying and addressing issues, such as slow page speed, poor user experience, and low-quality backlinks, a webpage can improve its ranking and drive more organic traffic. It is also crucial to keep in mind that Google Search algorithms are constantly evolving, and staying up-to-date with the best practices and industry trends is essential for maintaining a strong online presence.

Now that you have gone through all three parts to understand and rectify the wrong page ranking, do not be discouraged if it happens to you. It is time to take action and optimise your webpage to ensure it reaches its full potential and attracts the right audience. With a solid strategy, dedication, and hard work, your webpage can rise to the top of SERPs and achieve the recognition it deserves!