Google Releases First Broad Core Algorithm Update Of 2023

Just last week, Google released its very first broad core algorithm update of the year, with its previous broad core update in September 2022. The rollout of the March 2023 broad core update started on 15th March 2023 and will take approximately two weeks to complete.

What the broad core algorithm update is about

Google frequently introduces algorithm updates to improve its understanding and ranking of content. The goal of these updates is to provide increasingly relevant and high-quality search results.

This means that all website owners and SEO service providers, such as digital marketing agencies, must stay well-informed of these algorithm updates and adapt their content marketing and SEO strategies accordingly.

Although specific details about the broad core algorithm update are currently unavailable, there are a few important observations we have made thus far:

• The update impacts all types of content, with a particular focus on Google Discover and featured snippets. It is important to note that the update is not designed to penalise low-quality content, but rather to reward and promote content that is of high quality and provides value.
• This is a global update that will have an impact on every language. However, it is important to note that the effects of the update will not be immediately noticeable. It will take Google several days, or even weeks, to reevaluate existing content.

What to do if your keyword rankings are affected

It is essential not to panic when you hear about the algorithm update. Bear in mind that the algorithm will undergo updates until its complete rollout. During this time, many things can change, and rankings may not necessarily be permanent. In the meantime, it is crucial to ensure that your website’s technical functionality, such as proper indexing, mobile-friendliness, and page speed, are optimised since they are vital ranking factors as well.

Furthermore, it is important to keep an eye on your performance metrics, such as keyword rankings and organic search traffic. This will help you stay up-to-date on the broad core algorithm update’s impact, and you can target key areas to improve accordingly. By monitoring your metrics and making the necessary adjustments, you will be better equipped to handle the update’s effects on your keyword rankings.

Conclusion

The March 2023 broad core algorithm update serves as a stark reminder to website owners and SEO professionals to always be vigilant and stay ahead of the competition. Whenever Google updates its search algorithms, it can either improve or worsen your page’s ranking. Thus, being informed of such updates provides you with the opportunity to adjust your content optimisation strategies and improve your site’s ranking and value.

Ultimately, putting your users first and prioritising their needs when generating content is one of the fundamental methods to rank well as Google shifts its focus to becoming a more helpful search provider. Therefore, it is crucial to leverage this and curate future content with a user-centric approach. Additionally, it is essential to be bold and optimise your existing content to ensure that your site remains relevant and valuable to users.