3 Foolproof Tips To Generate More Leads For Your Business
Updated on: 9 December 2021
Yes, we know that generating ‘leads’ and finding prospective customers for your business is no simple task. For one thing, there’s a whole strategy involved. And that’s merely the umbrella of the nitty-gritty of identifying your target market, creating eye-catching content for said demographic, and having to funnel all those efforts into an effective digital marketing campaign that befits your brand.
With that said, customers, trends, and the world are evolving each day, so we have to constantly adapt strategies to suit consumer expectations. Leads drive revenue, and revenue drives profit, so we need solid, tried-and-tested strategies to draw in the leads. As such, below are three foolproof tips to generate leads for businesses of all sizes and most industries.
Constantly improve your content
Keywords meant to drive search results have greatly surpassed the value of engaging, high-quality content for many. And if that’s you, we say it’s absolutely time to break away from that mindset.
Forget that search engines exist when you write. Shun the idea that search engine robots take priority over the actual humans your content is meant for. Write content that will help the reader, people who have eyes and a heart to read and feel, and the actual power to buy into your content. From there, incorporate well-researched keywords, related phrases, and appropriate word variations—but always keep the language organic.
Funnily enough, when you put readers first, you’ll produce helpful content that readers want to reach out to and achieve a higher ranking in turn because search engines follow users. Contrary to popular belief, it’s not the other way round. And at the same time, you effectively enhance the user experience and build trust with your audience.
Work on your landing page
The best conversions are born from clean, simple, and easy-to-read pages that allow visitors to zoom in on what’s most important from the get-go. Be polite and direct about what you hope for visitors to do and what your business can provide in return. Don’t be afraid to bold, highlight, or underline the call to action so it will stand out within the content. After all, skimming remains all the rage for online content and has been for decades. So, make sure that your page points to where the conversion happens.
Additionally, ensure that you break up long chunks of text by organising headers and subheadings, inserting bullet and number lists, embedding trendy pop-art visuals and GIFs, using shorter paragraphs, etc. Remember that in the age of information overload, you’re competing for attention. In a nutshell, do whatever you can to grab hold of the reader’s attention.
Be concise, engaging, and constantly review the text so you can tell more with fewer words. If you drop helpful information that provides solutions to readers, not only will they read your post—but they’ll want to share it as well!
Open doors to alternative traffic sources
Now that we’ve got a sizeable audience and are generating quality leads, there’s no better time to hold onto that attention and start securing long-term revenue. At this stage, it’s important to note that a visit to your website or subscription to your content doesn’t mean that they’re ready to invest in your product or service. So how can we entice visitors to follow through with the sales process?
A good option would be to promote time-sensitive offers, free trials, or product downloads. Such events help people understand whether your product is right for them and is a perfect way to garner trust in your brand. Be sure to emphasise that the offer runs for a limited time or is only available for the first few sign-ups to create that sense of urgency. That would make for great opportunities to generate a ton of leads in a short period and significantly decrease your price for one lead in turn.
Note that your free trial must provide an accurate impression or replica of your service or programme. If the product is too complicated to understand within a short-term trial duration, or if you’re only providing overly limited access to the program for free, the demo version might not be enough to tempt your audience. Share valuable aspects of your service for free, and hopefully, you’ll gain a loyal following.
Improving lead generation and getting them into your sales funnel is a never-ending road. After all, the entire point is to find new customers who can help grow your brand. So never stand pat and experiment, adapt, and modify ways to make them work for your target audience. And above it all, remember that it’ll always be about quality over quantity.