Enhance Your Brand’s SEO: Top 3 Tips To Do So Through Twitter

Twitter, when utilised effectively, is an incredible marketing tool for brands, enabling them to better connect with their customers, promote services and products, and foster relationships. By integrating links and pictures of services and products, promotions, contact information, and store locations, brands are able to quickly and easily pass on critical information to their followers.

In fact, the key to maximising your twitter’s success lies in constant engagement with your followers while practising good SEO strategies. When brands put in the effort to strategise well, they are able to rank well on search engine results pages (SERPs).

In this article, we have gathered together some of the top tips that you can practise in your next SEO marketing strategy to help your brand achieve both maximum tweets’ exposure as well as the lead generation your brand is looking for.

Tip #1: Optimise Your Brand’s Name and Bio

It may be complicated to come up with a Twitter handle or username that mirrors the brand when creating a new or editing an existing Twitter account, especially when you want to come up with something creative, unique, and eye-catching.

Your handle should be apparent and include your brand name. This is because when Google indexes your brand’s Twitter profile, it displays the username and name as title tags, which then appear in SERPs as blue, linked metadata tags.

Hence, it is crucial to take the time to create your Twitter bio, including your brand’s webpage link and as many relevant hashtags and keywords. The bio is indexed as your Twitter page’s meta description, which then appears in SERPs as the row of texts under the title tags.

Tip #2: Take Maximum Advantage Of The Twitter Carousel

Image Source: Search Engine Roundtable

When an individual or brand’s Twitter appears in SERPs, they usually occur in the form of three boxes that displays their most recent tweets, such as the one shown below. It is called a Twitter carousel.

The benefit of a Twitter carousel is that because it takes up a significant amount of space on SERPs, it catches the attention of users, providing them with the opportunity to quickly vet through your Twitter feed without having to scroll through it physically.

However, the Twitter carousel is not as straightforward as adjusting a particular setting. Not every Twitter account will appear on SERPs as a carousel unless it is an active account with lots of interaction with and between the brand’s followers. Google, when crawling through the brand’s Twitter account, will notice the high traffic within it, triggering its algorithm to index the tweets and display them on its SERPs.

There are steps your brand can utilise to leverage this tip.

• Trendy topics discussion: It is an excellent method to grab and retain your followers’ attention. Hence, creating timely, trendy, and exciting posts is one way of doing so.
• Mention relevant accounts and encourage them to do the same for you: Interaction with relevant accounts and tagging them in various tweet posts helps to boost search presence. Doing so also boost the brand’s authenticity, leading to increased recognition.
• Include relevant and trending hashtags: Incorporating trending and relevant hashtags in your posts increase the chance of ranking well on SERPs.
• Be clear in your tweets: You want to ensure that your tweets are easy to understand, clear, and concise. You do not want your followers to be confused. Hence, including targeted keywords and a direct call to action will ensure that your followers are engaged.
• Encourage employees to share content: Individuals, too, can benefit from the Twitter carousel. Hence, encouraging your employees or colleagues to share and promote posted content can significantly boost your brand’s visibility on SERPs.

While these steps are more effortless for more prominent brands, algorithms do not factor in a brand’s size. Any account, even for SMEs, can appear in a Twitter carousel as long as they have high traffic on the Twitter page.

Tip #3: Promote Quality Content

On top of constantly creating and sharing content, having a Twitter strategy that includes distributing and promoting quality content is vital too. Whether it is brand-specific or evergreen content, crafting a content strategy on a long-term basis will see your brand enjoy increased SERPs and social media visibility.

In fact, any digital marketing agency out there will do so to help in healthy link-building. The wider your reach is on social media, the more chance you appear to targetted users, which in turn increases likes as well as external and internal links.

Conclusion

There are several methods to optimise Twitter in the growth of your brand’s pool of audiences as well as establish recognition and authority in the industry. While there are ways to get more potential customers, utilising social media platforms, especially Twitter, can be an effective SEO strategy.

By following these tips listed here, you can steadily increase users’ engagement rate, boost SERPs ranking, and reach out to more potential followers and loyal customers!