10 Most Follow-Worthy Macro Influencers In Singapore – 2025

In recent years, influencer marketing has become a dynamic and essential strategy for brands, particularly as businesses increasingly focus on collaborating with macro influencers. These influencers typically boast a following of anywhere between 100,000 and 1 million followers. What sets them apart from micro-influencers is their ability to leverage their established popularity – whether as celebrities, TV personalities, athletes, or thought leaders – to build strong communities in a relatively short time.

Due to their broad visibility and authority in their respective fields, macro influencers have the power to influence large, engaged audiences. Thus, by partnering with these influencers, businesses tap not just into their massive followings but also into their highly engaged communities, especially when managed by a reputable digital marketing agency in Singapore.

These agencies can help navigate the intricacies of influencer selection and ensure that collaborations are aligned with business goals and resonate with the right target audiences. To get started, check out these leading macro influencers below and see which ones are the best fit for your brand.

1. Xenia Tan (@hotcheekylace)

Xenia Tan is a prominent actress who transitioned from hosting and presenting to starring in various productions, including the most recent Singaporean film ‘Stranger Eyes’. This movie made history as the first from the Lion City to compete for the Golden Lion at the Venice Film Festival, where Xenia represented her nation with poise. On social media, Xenia has gained recognition for her vibrant travel and lifestyle content, blending stunning visuals with insightful travel tips to inspire her followers. As a recognised personality both online and in the film industry, Xenia has become one of the go-to choices for established businesses looking to leverage her massive following.

2. Naomi Neo (@naomineo_)

Growing up, you’ve surely heard of Naomi Neo – she currently stands as one of the most well-known content creators and influencers in Singapore as well as the founder of the popular beauty brand Empath. She started her career as a lifestyle blogger and later transitioned to creating content across platforms like Instagram, YouTube, and TikTok. Her topics include personal development, beauty, and lifestyle, effectively resonating with a diverse audience. After becoming a mother in 2019, Naomi shifted her focus to parenting and family-related content, sharing her experiences of balancing motherhood and work. She frequently posts about her family life, from heartfelt moments with her children to honest reviews of products and services. Her relatability and authenticity have helped her become a trusted voice in Singapore’s influencer scene.

3. Andrea Chong (@dreachong)

Fashion and beauty influencer Andrea Chong began her journey as a blogger in 2013 and has since evolved into an entrepreneur and co-founder of the clothing brand GOOD ADDI+ION. As a mother of two, she also frequently shares insights into her parenting journey on social media. Having established entrepreneurial and social media success thanks to her engaging and relatable content, Andrea now attracts all kinds of brands seeking effective influencer collaborations.

4. Cherylene (@cherylenechan)

Cherylene Kiara Chan is a popular lifestyle influencer whose content is centred around fashion, beauty, and travel. Cherylene gained attention as part of Titan Digital Media, where she contributed to projects such as the popular YouTube series ‘Class T1T5’, which eventually landed her collaborations with brands like Shein, Foodpanda, and Secretlab. Cherylene’s Instagram also features moments from her daily life, including her love for fitness activities like Pilates and her Shih Tzu, Mantou Honey, whom she adopted with her partner, YouTube star Ryan Tan.

5. Jianhao Tan (@thejianhaotan)

Jianhao Tan is one of, if not the most recognised social media personality and content creator in Singapore as well as the founder and CEO of Titan Digital Media, a creative agency and production house specialising in influencer marketing. Best known for his YouTube channel, which has over 5 million subscribers, he produces comedic skits, lifestyle content, and relatable videos, particularly aimed at a younger audience. Jianhao’s content regularly includes collaborations with other influencers, focusing on themes such as school life, friendships, and humour. He is widely recognised for creating engaging and family-friendly videos that resonate with audiences across Southeast Asia.

6. Natasha Leander Ann (@nxtasha.ann)

Natasha Leander Ann is an influencer who specialises in fashion, beauty, lifestyle, and fitness and frequently shares content showcasing her favourite beauty products, workout routines, and travel experiences. Her fitness journey includes promoting strength and health through regular exercises tailored for women, complementing her chic and elegant style. As an online personality with a large and growing following, Natasha frequently collaborates with brands across her niches, making her a sought-after figure for promoting products and services related to her interests.

7. Denise Soong (@denisesoongeelyn)

Denise Soong is widely recognised as one of the talents of Titan Digital Media as well as a popular influencer renowned for her lifestyle, fashion, and beauty content. Most notably, Denise is also the founder of Puzzles Edu Studio, an online tuition centre where she teaches mathematics to youths. With such a rich background, it’s no surprise that Denise’s content is just as diverse, covering everything from chic fashion styles to wanderlust-worthy locations and glimpses into her life as an educator. Denise is married to Nigel Chow, and she often includes heartwarming glimpses of her personal life in her content. She has also collaborated with other notable personalities, such as appearing in a video by popular Singaporean YouTuber JianHao Tan​.

8. XinLin Khaw (@xinlinnn)

XinLin Khaw is a content creator and blogger who has amassed a large following on Instagram who can’t get enough of her lifestyle, beauty, and travel content, which mainly consists of expert tips, reviews, and her personal insights. Beyond these three, XinLin has plenty of other passions, like dancing and seafood, that she regularly shares with her followers and often documents her experiences on various platforms. Last but not least, she also engages with her audience through reviews of beauty products, food, and travel destinations, and she collaborates with brands for sponsored content​.

9. Soh Pei Shi (@speishi)

Soh Pei Shi is a beloved influencer, YouTuber, and lifestyle blogger who has cultivated a strong online presence with her creative and visually appealing content that covers lifestyle, fashion, beauty, and travel experiences. Her Instagram page serves as her preferred space to showcase her chic fashion sense, high-quality photography, and snippets of her jet-setting adventures. On YouTube, Pei Shi shares a mix of beauty tutorials, product reviews, and personal insights, offering a more in-depth look into her life. She is celebrated for her approachable and down-to-earth personality, making her relatable to her followers.

10. Mongchin Yeoh (@mongabong)

Mongchin Yeoh is a content creator and entrepreneur who initially gained recognition through blogging about skincare and beauty products. Over the years, her content has diversified to include fashion, travel, and lifestyle topics, which she features across her blog, Instagram, and YouTube channel. On Instagram, she captivates her followers with curated posts showcasing her life, including parenting moments with her son, Micah Lim, and relatable insights into motherhood, entrepreneurship, and beauty while collaborating with notable brands like Dyson, Clinique, and L’Oréal.

Conclusion

Singapore’s macro influencer sphere represents a powerful blend of reach, relatability, and expertise. These creators have not only captivated large audiences but have also shaped the social media landscape with their engaging content and authentic connections. From fashion and fitness to tech and lifestyle, their influence spans a wide range of niches, making them must-follows for anyone looking to stay inspired and in the know regarding their interests.