Social Media Retargeting with 3 of the latest Pinterest changes
Updated on: 31 January 2017
Remarketing is one of the best strategies to drive conversions because the target audience already understands your brand. To help you use this powerful model of marketing, Pinterest has taken it to an even higher level with new three changes to assist target users who previously engaged with your pins.
Engagement retargeting
Pinterest has borrowed a lot from Google Adwords and Facebook to design and introduce Retargeting Engagement that helps you see and connect to people who have engaged with your pins in the past. When visitors and followers engage you, they have some level of intent to spend in the future. Therefore, by re-engaging them in the right context, you raise the chances of converting to sales. If a follower saved your pin as after a party snack idea, targeting him/her in future to sell birthday party items or treats is likely to be very successful. To achieve more and realize the conversions you anticipate, Pinterest Engagement Retargeting allows you to group the audience based on personal interests.
The Latest Pinterest Tag
This is perhaps the most progressive addition for remarketing on Pinterest. The feature allows you to track the people who signed for the newsletter, pinned your posts, and bought from you. Using appropriate conversion reporting, you can be able to gauge the success of the respective campaigns and review what need to be improved. Besides, you can see all the followers who added products to the cart but never bought and retarget them. You can also track the following to pick the right retargeting list.
- Page Visits: This allows you to track all the followers to the primary page and retarget them if they never went to the step of buying your product.
- View Category: All the people who have visited your pages but did not buy are shown in this category. Because they read about your product, you can easily convince them to buy your product now.
- Signup: Know all the people who have signed up for your product and separate those who never completed conversion for remarketing.
- Add to cart: This category lists all the clients who followed your page and added your products to the cart. However, if they did not complete the purchase, the Tag will show you and mark them for remarketing.
Other categories in the New Tag include the people who have watched your videos, shown interest (lead), and searched your products. Unlike other social media marketing platforms, Pinterest makes it easy for you to extract remarketing lists, prepare remarketing ads, and release them.
Lookalike audience changed to Actalike
Pinterest changed the Lookalike audience to Actalike because all the followers you target not only look similar but also act alike. As people show their intention to buy, the Actalike will be very useful for advertisers to reach specific audiences. This makes it target customers in specific categories and list them for remarketing. However, you should only apply Actalike for remarketing when failure to convert is very high in a specific group. Remember that before applying any remarketing effort; it is prudent to review what might have caused conversion failure.
