Internet Marketing | Online Marketing

Internet Marketing Singapore by Impossible Marketing

  • Home
  • About Us
  • Our Services
    • Search Engine Optimization (SEO Singapore)
    • Search Engine Marketing (SEM)
    • Google Display Network
    • Social Media Marketing
    • Email Marketing
    • Web Application Development
    • Training Room Rental
  • Courses
    • SEO Certification Course
    • Internet Marketing Course
    • Online Business Singapore
  • Events
  • Why Us
    • Our Results
    • Our Clients
    • Student Testimonials
  • Blog
    • Our Achievements
    • Internet Marketing Articles
    • SEO Articles
    • SEM Articles
    • Social Media Articles
  • Forum
  • CSR
  • Careers
  • Contact Us
You are here: Home / Articles / Best remarketing strategies for Google AdWords users

Best remarketing strategies for Google AdWords users

September 29, 2016 By Team Impossible

best-remarketing-strategies-for-google-adwords-users

One of the best online marketing methods is remarketing because the target audience understands more about your brand. Visitors who were very close to converting to sales might have walked away because of distraction or were simply undecided. To be successful in your remarketing strategies, here are some useful tips to apply.

Use dynamic remarketing as opposed to static methods

AdWords allows you to add a custom feed in the business data part. You can showcase great ads in areas like local deals, jobs, real estate, travel and even education. Make sure to change the AdWords remarketing code into dynamic to add more variables. Research has shown that dynamic remarketing ads will bring more conversions and higher ROI compared to static ads.

Utilize YouTube for remarketing

Today, many people are still not using YouTube because they either lack the requisite videos or do not believe it can bring serious traffic. In remarketing, just like other ads that target direct response, you can add a video clip about your product before the main video. This is commonly known as video marketing. If you do not have the right video or the budget is limiting, you can use Wooshii that connects you to experts who will prepare great ads to include in YouTube videos. You can opt to show your brand videos about 30 seconds before the main video begins or after the video. Your remarketing targets will be enthralled to see demonstrations of the products they failed to buy a few days ago. YouTube can be more appealing compared to common ads.

Integrate AdWords with Google Play

In your AdWords, go to the settings and navigate to Google Play Station. The Google Play section will prompt you to create an account that will directly link with AdWords. Then, select remarketing lists are going to be added automatically enabling you to come up with engagement campaigns for all the people who have visited or used your app. For example, you might opt to show the ad to people who have used your business app for the last month or used the latest version.

Consider using data from other brands

Getting the right remarketing lists has always been an uphill task for digital marketers. For brands that have Google Industry Managers, it is advisable to consider sharing the audience with partner brands. While sharing an alliance with other brands is never easy, you can always agree to share some aspects such as remarketing lists in AdWords. Google provides a form for such agreement so that you can formalize the agreement. To use this strategy, ensure to partner only with companies that have an audience similar to your own in many aspects. Besides, you do not want to strike a deal with competitors. To use this remarketing strategy, make sure to update the privacy policy and review the ads to be showcased to targeted audience.

Share the knowledge!

Filed Under: Articles Tagged With: google, google adwords, online marketing, remarketing, video marketing, youtube

Latest Update

It's time to OUTRANK your competitors!
Come to our FREE Internet Marketing (SEO) seminar and find out how our students OUTSMART their competitors by OUTRANKING them in Google search results.

Date and Time:
Available in May 2018

Location:
Impossible Marketing Training Centre
10 Anson Road, #36-05A,
International Plaza,
Singapore 079903
(Above Tanjong Pagar MRT)

Free Guide:
Download a Step-By-Step guide on Google Adwords Planner Tool in our SEO page. This enable you to see what Internet users are searching online. Statistics are included too!

Contact Us

Call/SMS Us: +65 9374 0111

Drop us an enquiry and we will get back to you asap.

Fields marked with an * are required

Contact Us

Call/SMS: +65 9374 0111
Email: enquiry@impossible.sg

Our Office:
14B Yan Kit Road,
Singapore 088266
(Behind Tanjong Pagar Plaza. 2 minutes walk from Tanjong Pagar MRT station)

Our Training Centre:
10 Anson Road, #36-05A,
International Plaza,
Singapore 079903
(Above Tanjong Pagar MRT)

Follow Us

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter
  • YouTube

Our Non-Profit Organisation

Impossible-Foundation

Our Networking Events

Impossible-Network

Clients & Students Support

Ask-Impossible

Search Box

Recent Internet Marketing Posts

  • 6 reasons why SMEs should incorporate mobile marketing into their marketing strategy April 20, 2018
  • Tips for creating a great content marketing website April 17, 2018
  • Top 5 search engines to consider beside Google and Yahoo April 9, 2018
  • Three hacks to help you optimise your brand SEO output April 4, 2018
  • 4 ways to identify your online competitors March 2, 2018

Copyright © 2013-2017 Impossible Marketing Pte Ltd (Reg No. 201331568C) & Impossible Marketing Services Pte Ltd (Reg No. 201621104R).
All rights reserved. Use of this site constitutes acceptance of our Terms and Conditions and Privacy Policy.

Google+ | Sitemap