One of the crucial parts of achieving top results in SEO is doing the tasks efficiently. Here, you cannot talk about efficiency if no time is dedicated to going deeper into SEO and adding value while the bulk of the tasks are done manually. As a result, SEO experts value things that can make them […]
online marketing
Tips for integrating social media to your company’s marketing strategy
Social media is one of the most important online marketing platforms for many brands today. Your fans, customers, and potential clients are all on social media. The following are the most effective tips for integrating social media into your site. Picking the right strategy as opposed to tools Unlike other strategies, social media is still […]
Optimising your website images for SEO
There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. To make the content look even more attractive, it is advisable to add in images. The fact is, images can help you with your Search Engine Optimization (SEO) too. Here are the […]
5 features you must include in an e-commerce mobile app
Do you have an e-commerce store for your company? It is the ultimate way to drive more sales and edge closer to the levels of other top giants such as Amazon and eBay. To drive even more sales, you need an appropriate mobile app. According to Google, over 50% of mobile searches are made from […]
3 reasons to boost your SEO with influencer marketing
While companies spend their marketing budget online, it is advisable to set aside a budget for influencer marketing. By adding the right influencers into the marketing team, companies become more discoverability online and increase the Return on Investment (ROI) with more sales. Here are 3 major reasons why you should include influencers in your online marketing […]
4 main reasons why your PPC campaign is failing
No one sets a Pay Per Click (PPC) campaign with an objective of failing. However, many are the times when they deliver sub-optimally or fail completely altogether. The main question is establishing why these campaigns fail? How can one improve on them to get better results? In this post, we dig deep into the reasons […]
6 mistakes mobile app marketers must avoid!
When Google reported that over 50% searches come from mobile devices about a year ago, every digital marketer has leveraged marketing efforts to capture the large consumer segments. From mobile-optimized segments to faster loading speeds, nothing is left behind. Even after trying so much, many people are still reporting suboptimal performance of their websites. The […]
5 best tools to improve website usability and customer experience
When a visitor enters your landing page, the experience should be enthralling. The goal is helping the visitor get the info he/she was looking for easily, signup, buy services, and join your brand community. However, many visitors express a lot of dissatisfaction because they get into a landing page and get stranded. Others indicate that […]
5 useful Google Analytics tips to drive your online marketing
Google Analytics creates the platform for understanding and testing your online marketing campaigns. It makes it possible to understand how other people view your website, posts, and which marketing efforts are bearing fruits as well as those that need improvement. With Google Analytics, you can indeed achieve more. This post outlines 5 most useful Google […]
4 things that define the success of a mobile app
Mobile apps have become one of the ultimate tools to reach, interact, and carry brand information to clients. Unlike with conventional online marketing strategies, a mobile app provide a full-time presence of a brand on the target audience so that updates, new products, and offers can be sent directly to the target clients. As a marketing […]