Using social media videos is a rich online marketing strategy for brand managers and marketers because of the ability to grab attention, drive traffic and conversions. Your clients are no longer just looking for the product to buy, but want to be entertained and feel valued to convert. On Facebook, over 8 billion of viewers […]
5 unique ways to drive conversions from your landing page
Every online marketing campaign should have a well-designed landing page to help with conversion. Whether you want to create a mailing list or direct sales, the landing page is the final step to convince visitors to convert. Notably, the landing page can also be a repelling factor if it is not carefully constructed and tested. […]
Why user experience is key to your marketing campaigns
In every online marketing campaign, the main target must be the client. Whether you are selling services or products from your page, search engines like Google are interested and going to great extents to guarantee visitors of better UX (user experience). Because of this, every bit of your marketing campaign must be carefully tested and […]
Google RankBrain: What every digital marketer needs to know
Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Though Google uses a lot of components in its algorithm, RankBrain stands out as a small part that stands for something very big. In this post, […]
Using Memes as an online marketing strategy
To market your brand on social media, the target audience needs to know about its presence. Then, you have to build a large community and focus on driving conversions. One way of drawing a lot of following and making your brand known is using memes. Memes have become a phenomenon and are a unique culture […]
Using Facebook Live to raise engagement with audience
The pillar of online marketing today is social media. Facebook has more than 1.55 billion users and millions of people interacting on a daily basis. For Facebook marketers, this is a large pool of potential clientele to drive more traffic, conversion, and increase profit margin. However, many are the marketers who still perform sub-optimally on […]
4 most important tips to drive more traffic to your Blog
Blog posts have become the most trusted sources of information. Unlike other posts, most bloggers are experts and are often well-known talented icons in their industry. Because of this, what they pen down reverberates with authority and trust. However, new bloggers often struggle in their online marketing campaigns to drive traffic to their blog. In this article, […]
A quick guide to a better user experience for your website
The better it gets the fewer the people who will note about it. This is the outstanding paradox when it comes to User Experience. With a very good design, the results are not evident via site recognition, but through happier clients, more clients, higher revenue, and better ROI for your online marketing campaigns. Because of […]
5 benefits by utilising multichannel marketing for your business
Multichannel marketing allows you to interact with more potential clients, reach segments that were otherwise impossible with a single channel and realize higher conversions. The effort to reach that influencer or client who will follow your page on Facebook, share your post, and bring lots of new clients should never stop. Even if you are […]
How to leverage on Youtube for your video marketing campaign
The nature of online marketing has drifted so much in favor of videos such that any brand managers or marketers can only ignore it at their own peril. Whether it is on your home page, social media, or blog posts, videos present an immense potential for driving traffic, enhance the user experience, and conversions. To […]
