Best split testing tools to use in digital marketing

Best split testing tools to use in digital marketing

When a marketer creates a new marketing campaign, pens a post, or work on an article, the target is generating higher traffic and conversion to realize better ROI. In many instances, marketers are faced with a dilemma about what post or campaign will work better for their brands. Notably, the way you look at posts […]

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Best tools for your link building campaigns

best-tools-for-your-link-building-campaigns

Link building is a crucial component of online marketing because it helps to drive traffic and conversions. Link building is the process of involving other websites to convince them to link to your website. The marketing effort works to your advantage by developing combined strengths that make search engines crawl more on your page in […]

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5 ways Google Analytics will help your website and marketing campaigns succeed

5-ways-google-analytics-will-help-your-website-and-marketing-campaigns-succeed

Google Analytics helps site owners and marketers analyze traffic to get a holistic picture of the audience as well as their needs. Google analytics further makes it possible to follow devices as well as people who visited your page. As an online marketer, Google Analytics should be your most important tool because it helps establish […]

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4 things that are limiting your website success

4-things-that-are-limiting-your-website-success

There are so many data available online and many website owners are finding it difficult to pick on relevant and highly relevant info. More experts and professionals have also emerged such that you can get advice on anything with just a click. Because of this, many people have indicated that their brand websites rarely deliver […]

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4 Twitter marketing strategies every digital marketer should apply.

4-twitter-marketing-strategies-every-digital-marketer-should-apply

Twitter is one of the most powerful social media marketing tools. It allows you to connect to customers, build relationships, and manage online brand reputation easily. In addition to posting links that redirect followers to company articles and blogs, you need to do more to succeed in Twitter marketing. The following are 4 top strategies […]

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Why online marketing is no longer an option but a necessity!

why-online-marketing-is-no-longer-one-of-the-options-but-a-necessity

In the years gone by, businesses were only interested in traditional marketing, which included ads on print as well as electronic media. Back then, it was easier for businesses to focus all their marketing efforts on the traditional platforms and consider online marketing one of the options. In the recent years, a business that ignores […]

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5 things to prepare before launching your marketing campaign

5-things-to-prepare-before-launching-your-marketing-campaign

After you have worked so hard on a very big marketing campaign and is about to get launched, many questions keep running through your head. Is the campaign going to be successful, will it propel my business ahead, and will it make the brand an authority in the industry? However, if you have not taken […]

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A comprehensive guide in building a blog that everyone loves

a-comprehensive-guide-in-building-a-blog-that-everyone-loves

To maintain a great blog, you require more than simply penning down a number of posts. You must have a good online marketing strategy and workable plan for your content. If yours is a personal blog, planning is much easier. However, for marketers who have to respond to divergent audience work with other influencers, and […]

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5 mistakes to avoid in video marketing

5-mistakes-to-avoid-in-video-marketing

When video marketing is applied properly, it presents huge potential for driving a lot of traffic, conversion, and sales. More people want demonstrations about products, their design, and the value they will derive through conversion. However, preparing and using video marketing has not always been an easy thing especially for new online marketers. To be […]

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Using Memes to increase traffic in Social Media Marketing

using-memes-to-increase-traffic-in-social-media-marketing

Using memes is one of the most effective ways of driving traffic to a post, website, or blog. They are online quotes, images, stories, quotes, or even audios that go viral in a very short time. The concept of memes has become central to Social Media Marketing¬†and inbound marketers in online marketing today. However, using […]

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