Tag: online marketing

3 reasons to boost your SEO with influencer marketing

While companies spend their marketing budget online, it is advisable to set aside a budget for influencer marketing. By adding the right influencers into the marketing team, companies become more discoverability online and increase the…

4 main reasons why your PPC campaign is failing

No one sets a Pay Per Click (PPC) campaign with an objective of failing. However, many are the times when they deliver sub-optimally or fail completely altogether. The main question is establishing why these campaigns…

6 mistakes mobile app marketers must avoid!

When Google reported that over 50% searches come from mobile devices about a year ago, every digital marketer has leveraged marketing efforts to capture the large consumer segments. From mobile-optimized segments to faster loading speeds,…

5 best tools to improve website usability and customer experience

When a visitor enters your landing page, the experience should be enthralling. The goal is helping the visitor get the info he/she was looking for easily, signup, buy services, and join your brand community. However,…