No one sets a Pay Per Click (PPC) campaign with an objective of failing. However, many are the times when they deliver sub-optimally or fail completely altogether. The main question is establishing why these campaigns fail? How can one improve on them to get better results? In this post, we dig deep into the reasons […]
4 must do things to make your e-commerce store a success
For many retail owners, getting an online e-commerce store is the ultimate way to go to take your business to the next level. When many think of running an e-commerce store, what come into their minds are giants such as Amazon and eBay. The sheer size of these mega stores should not intimidate you; they […]
Fatal landing page mistakes you must avoid at all times
You have used a lot of resources, time, and effort to aggressively market your brand and everything is headed towards the finishing line. One of the main factors that contribute to the success of your social media marketing, SEO, SEM, and affiliate marketing campaigns is the ability to optimize your landing page. Notably, some clients are still not […]
Why online marketing is no longer an option but a necessity!
In the years gone by, businesses were only interested in traditional marketing, which included ads on print as well as electronic media. Back then, it was easier for businesses to focus all their marketing efforts on the traditional platforms and consider online marketing one of the options. In the recent years, a business that ignores […]
Invitation to speak at SGPFair 2016
Our principal trainer, Mr. Alan Koh, is honoured to be invited to speak at the SGPFair 2016 about the latest marketing and branding trends. He shared useful information on getting your website to the #1 position on Google search results and how Internet marketing can help getting more customers for businesses online and also business branding. […]
Our full house seminar in April (and yes, we need a bigger training room)
Thank you once again for your continuous support of attending our online marketing seminar. As shared during our seminar, we are on a mission to provide free training to the public. We hope all our participants has benefited from our SEO and Pay Per Click sharing. Once again, thank you for making our seminar full house […]
Impossible Marketing is honored to be sharing the same stage with Google and Twitter
Impossible Marketing is very honored to present alongside with the very best in South East Asia, Balazs Molnar (Head of Google Search Marketing, Southeast Asia) and Emily Huo (Head of Twitter Small-Medium Business Sales, Southeast Asia). Our principal trainer, Alan Koh, presented on the topic of Search Engine Optimization. Balazs Molnar from Google talked about […]
5 reasons why online entrepreneurs love affiliate marketing
The increasing popularity of online business is an indication that entrepreneurs are finally taking advantage of the online platform. The fact that businesses don’t have to operate within specific hours or spend a huge capital to start off is one of the greatest reasons why online businesses have become so popular. Put in the mix the […]
Top Trends That Will Transform the Future of Online Advertising
Google AdWords has undergone massive changes in the recent years. Online marketers have felt the impact of these changes. The changes have not affected AdWords alone but cover the entire breadth and width of the online advertising industry. The changes have been taking place at a rapid pace. Some of the changes that have taken place […]
5 tips for generating more leads through Pay Per Click campaigns
There are many ways to drive traffic to your website. These include Search Engine Optimization, Email Marketing, Social Media Marketing and also Pay Per Click (PPC) advertising. PPC advertising is getting more popular as it provides fast results to your marketing campaign. In this article, we cover 5 tips to generate more leads through PPC. […]
