Top 10 Indian Influencers In Singapore To Follow in 2024

Did you know that about 9% of Singapore’s population is Indian? And this community is only expected to grow in the years to come. With such a vibrant and expanding audience, it’s no wonder that brands are looking for ways to connect authentically with Indian audiences here. Indian influencers bring this connection to life, mixing culture, lifestyle, fashion, and business insights that truly resonate with their followers.

If you’re working with a social media agency in Singapore, partnering with the right Indian influencers could be a game-changer for your brand. These influencers know how to reach their community in a way that feels genuine, which can make a big difference in boosting your brand’s visibility and appeal. Whether you’re launching something new, running a campaign, or just building awareness, these top influencers can help you stand out and connect in a meaningful way in 2024.

1. Rupini Anbalagan (@rupiniii)

If you’re looking to spice up your feed with a mix of beauty, lifestyle, and travel, Rupini Anbalagan is the influencer to follow in 2024! Known for her flawless makeup tutorials and beauty tips, Rupini’s positivity shines through each post. From her partnerships with big names like Pixi Beauty and Zenyum to her everyday family life updates, she has a way of making beauty and motherhood equally captivating. And now, as the returning host of the award-winning travel series Rayil Sneham Season 5, she’s taking us on an unforgettable adventure through Japan! With her warmth and dynamic energy, Rupini brings Japan’s culture and landscapes to life, letting viewers experience the magic right alongside her.

2. Bharathi Rani (@bharathi.rani)

Bharathi Rani is a decorated entertainer whose versatile talents include being an emcee, voice-over artist, dancer, lecturer, and actress. Her time at Nanyang Technological University, pursuing Mass Communication, certainly played a big role in enabling her to land such a variety of creative roles. Rani’s diverse abilities also helped her garner a significant following on Instagram, numbering over 80,000 to date. Her candidness and open personality when it comes to sharing the highs and lows of her life have led her to create a strong bond with her fanbase and establish herself as someone they can truly relate to.

3. Darshen K (@darshen)

Darshen is a prominent Singaporean influencer scene whose content spans various genres and thus resonates with an incredibly wide audience. For starters, he posts lots of comedy sketches that appeal to everyone, sprinkled with personal anecdotes and lifestyle tips here and there. In addition to his comedic abilities, Darshen is a fashionista who delights in expressing himself through the styles and colours of designer clothes. Leveraging his passion for all things fashion, Darshen keeps his audience updated on the latest trends and inspires them not to neglect their sense of style regardless of Singapore’s humid weather.

4. Eswari Gunasagar (@esh_wari)

Eswari Gunasagar is a widely recognised figure in Singapore’s entertainment industry with many notable roles in various acclaimed shows such as ‘Vettai 5’, ‘Le Prawn Park’, ‘Tanglin’, and more. Before branching out into acting, she initially started out in the modelling world at a young age.  She has since become exceptional in engaging in both fields and shows her versatility and commitment to her crafts. Her TV celebrity status naturally led to her gaining a large fanbase on social media platforms like Instagram, where she has accumulated over 100k followers who adore her lifestyle content.

5. Ian Jeevan (@ianjeevan_)

Ian Jeevan is a financial consultant and content creator who’s mainly active on TikTok. He discovered his passion for entertainment during the pandemic and initially started making comedic skits as a hobby to pass the time. His content, which playfully tackled themes regarding life in Singapore, stereotypes, and race, became a hit among the nation’s online community and quickly skyrocketed his popularity. With his unique blend of philanthropy and humour, Jeevan continues to steadily grow his following and inspire his massive audience.

6. T Suriavelan (@suria_velan)

Suriavelan is a man with many talents, including being an actor, writer, and director. He gained prominence in Singapore’s entertainment industry following his work on an independent Tamil film called ‘Joe: The Black Assassin’ (2017). This then led to his involvement in other projects, such as Avathaaram S1 (2019), Naam (2020), and Mitara (2020), where he served as both writer and director. On social media, Suriavelan uploads a variety of content that is just as dynamic as his personality. From informative posts to more entertaining ones, he keeps his 330K followers coming back for more.

7. Das (@dasdyl)

Das is a popular host/actor best known for hosting Mediacorp’s “#JustSwipeLah” online entertainment programme. He gained further recognition in the industry upon his nomination in the 2023 Star Awards. What makes this even more impressive is that he’s the first-ever Indian to achieve such a feat in all 28 years of this ceremony and actually bag a Best Rising Star award in the performance-based category. Apart from his acting career, Das leverages what he’s good at to make light-hearted and humorous content on social media. From commentaries on daily life and comedic skits to relatable anecdotes, his Instagram page is a constant source of amusement.

8. Atiqa Dar (@atiqadar)

Atiqa Dar is a prominent Gen Z influencer shaping Singapore’s 2024 trends, with a thriving community of over 100k followers. Her content focuses on a mix of fashion, travel, and lifestyle, where she captivates her audience with a blend of style inspiration, travel adventures, and everyday experiences. In addition to her core content, Atiqa also shares occasional food reviews, adding a personal and relatable touch to her platform.

Her growing influence in the digital space has opened up exciting opportunities, allowing her to collaborate with well-known fashion brands such as Superga. This partnership highlights her role as a key player in the fashion community, where her sense of style resonates with both her followers and leading brands. Moreover, Atiqa’s success has led to recognition from top global companies, as seen when she was invited to one of L’Oréal Paris’ prestigious events.

9. Kishan J (@j.jaikishan)

Kishan J is a prominent actor, comedian, and host who frequently posts lifestyle, fitness, and comedy content on his Instagram page. His acting skills and hard-hitting humour have enabled him to secure a solid partnership with Sony, wherein he creates sketches to promote their upcoming films to his audience. Additionally, he has tons of fashion posts on his page showcasing his drip, which he often uses as a medium to promote brands like MONTIGO and get many eyes on their products.

10. Yashora (@yashoras)

Yashora is a rising Instagram influencer who mainly posts beauty and travel content. As an avid makeup maven, she has already attracted the likes of Kiehl’s Singapore, Sephora Singapore, and The Ordinary with her engaging tips and tricks. Additionally, she also dabbles in fashion and never wastes an opportunity to show off whenever she comes up with her newest awe-inspiring outfits. While she’s still considered a micro influencer for now, there’s no doubt she’ll gain a larger following in no time.

Conclusion

The Indian Singaporean influencer community brings a rich blend of cultural heritage, creativity, and diverse perspectives to social media. The top influencers highlighted in this list offer everything from fashion and beauty tips to lifestyle inspiration and everything in between. By following them, you’ll gain a deeper appreciation for the Indian Singaporean experience while staying up-to-date with the latest trends and authentic content!