Meet The Gen Z Influencers Shaping Singapore’s 2024 Trends!

Gen Z, roughly comprising 20% of the world population, is a generation born into the digital world, with tech and social media practically in their DNA. Defined as those born between 1997 and 2012, Singapore’s Gen Z is as digitally native as it gets. Whether it’s Instagram, TikTok, or YouTube, these young content creators effortlessly navigate the online landscape, creating trends and shaping conversations in ways previous generations never could. With their finger on the pulse of pop culture, they bring authenticity, creativity, and a fresh perspective that resonates with their audiences.

For brands looking to connect with this savvy generation, collaborating with Gen Z influencers is key. These influencers are redefining what it means to engage with followers and build communities. Partnering with a social media agency in Singapore can help businesses tap into this energetic and innovative audience, leveraging the reach and influence of these digital natives. Whether they’re promoting fashion, lifestyle, or social causes, Gen Z influencers are the voice of now, and they’re here to stay.

1. Zakeerah Z. (@itsmezakeerah)

Zakeerah is a vibrant 22-year-old lifestyle and fashion influencer who brings joy and creativity to everything she does. Known for her professional strength in crafting engaging social media content, Zakeerah shines when it comes to creating persuasive and innovative videos. Her passion for planning creative direction means that every piece of content she delivers is thoughtfully curated to captivate her audience. Whether it’s fashion or lifestyle tips, Zakeerah knows how to connect with her followers in a genuine, relatable way.

Outside of her influencer life, Zakeerah is a self-proclaimed foodie, book lover, and true crime enthusiast. If you’re ever in need of a new restaurant to try, she’s got the perfect recommendations! With her infectious energy and passion for pushing creative boundaries, Zakeerah is a rising star among Singapore’s Gen Z influencers, ready to help brands boost their presence and connect with audiences in fresh, exciting ways.

2. Nicole Alexa Choo (@nicole.choo)

Nicole Choo ranks among the OG influencers in the Singaporean online landscape whose rise to fame began all the way back in 2013. At that time, she started out as a blogger and then became a YouTube content creator the following year. From there, her popularity and online presence continued to increase thanks to her beauty and fashion content, which ultimately led her to work alongside a variety of brands over the years. Some of the highlights of her influencer journey include securing a partnership with Salon de Choix and becoming the brand ambassador for Zalora.

3. Cherylene Kiara Chan (@cherylenechan)

Cherylene Kiara Chan began her online presence by posting about various topics like her personal life, pets, fashion, food, and beauty that give off down-to-earth vibes that have attracted many. She then made her mark in the local entertainment industry by working at Titan Digital Media and being part of the popular TV series Class T1T5. Following that experience and upon being featured in numerous YouTube videos, Cherylene rose to social media stardom and has since been a prominent figure in Singapore’s online sphere. Over the years, she has worked with popular brands that include the likes of Shein, Food Panda, Secret Lab, and many more.

4. Sahur Saleim (@sahursart)

Sahur Saleim is an award-winning celebrity makeup artist and influencer who established her strong presence on Instagram by sharing her expertise in all things beauty and makeup. It didn’t take long for her impressive makeup skills and engaging beauty blogging to attract a dedicated following that hangs on to her every word. In addition to being a beauty content creator, Sahur has her very own cosmetics line called Sahur Art Beauty. These accomplishments certainly played a part in her being featured on the cover of Her World magazine just recently, and one can only guess as to where this makeup mogul will leave her mark next.

5. Asma (@asma_urrs)

Asma, also known as Saranporn Urairaksa, is a Thai influencer based in Singapore who has captured the hearts of Gen Z with her down-to-earth and relatable content. Her TikTok feels like a personal diary, where she shares her love for food through taste tests and showcases her favourite halal cafes and restaurants around Singapore. With her casual, charming vibe, Asma gives her followers an insider look at the hidden gems of the city while sprinkling in snippets of her daily life. It’s no wonder brands love working with this rising nano influencer – she’s the perfect fit for lifestyle and food lovers alike!

6. Cavin Chua (@cayydences)

Cavin Chua is a standout in Singapore’s Gen Z influencer scene, known for his upbeat and entertaining TikTok content that regularly finds its way to the For You page. His signature mix of storytime videos and POV reels are full of personality and humour, making him a hit with audiences. But Cavin’s talents don’t stop there – he’s also an impressive dancer, often sharing original choreographies that showcase his creativity and energy. With his blend of comedy, charm, and dance moves, Cavin continues to keep his followers hooked and wanting more.

7. Kevin Tristan (@kevintristan)

Kevin Tristan is a dance graduate from the Singapore School of the Arts who gained online fame as a talented dancer with plenty of killer dance moves up his sleeves. His rise to popularity began when he gained significant recognition for performing as one of the backup dancers for Sandra Riley Tang, a popular Singaporean singer. Apart from performing on stage, content creation is one of Kevin’s many passions, and he posts a variety of dance videos and lifestyle vlogs on TikTok that have attracted a large following of more than 600,000 strong. This has led to plenty of partnerships with many brands, such as Puma, Grab, and ShopBack, as well as being a brand ambassador for Zenyum.

Conclusion

Gen Z influencers the world over are shaping the digital landscape with their authenticity, creativity, and unparalleled social media presence. Thanks to their deep familiarity with the internet, their deep understanding of online platforms has allowed them to craft content that resonates with a global audience. Whether it’s through fashion or lifestyle, these influencers are setting trends and building strong communities around their passions. By partnering with them, brands can unlock new opportunities to engage with a dynamic, tech-savvy audience and stay ahead in the digital game.