7 Rising Nano Influencers In Singapore To Watch For – 2024

Nano influencers typically have a follower count ranging from 1,000 to 10,000, but what sets them apart from mega or macro influencers is their highly engaged and loyal audiences. Brands are increasingly turning to these influencers for authentic connections with their target markets, especially in niche areas. Given their dedicated following, nano influencers are especially effective when timed right – identifying the best Instagram post timing to maximise their reach is crucial for brands and agencies looking to leverage their influence.

Partnering with nano influencers in Singapore has proven to be a winning strategy for many brands, seeing as there has been a rise in nano influencers making waves across various niches. From lifestyle to travel, these influencers are capturing the attention of brands and audiences alike. Whether it’s through a digital marketing agency in Singapore or a direct collaboration, working with these influencers can elevate brand visibility. If you’re looking to collaborate with rising stars, here’s a spotlight on seven emerging nano influencers in Singapore who are set to make a mark in 2024.

1. Boblet Pichay (@boblet01)

Boblet Pichay is a versatile influencer with a knack for exploring cultures, food, and travel. His Instagram is a delightful mix of delicious food and relatable lifestyle moments. On TikTok, Boblet takes his followers on a culinary journey as he tries dishes from various countries, like his recent taste test of Jakarta’s famous nasi padang. His content is fun, approachable, and perfect for brands aiming to highlight culture, travel, or food. For a social media agency in Singapore looking to promote food-related products or travel experiences, Boblet’s authentic style is a great fit!

2. Asma (@asma_urrs)

Saranporn Urairaksa, better known as Asma, is a Thai influencer based in Singapore who showcases her daily adventures with a charming casual vibe. Her TikTok page is described as a digital diary where she posts about her favourite halal cafes and restaurants, food taste tests, and travel vlogs. Her content provides an insider’s view of Singapore’s hidden gems while offering a glimpse of her personal life. Asma’s relatable and easy-going style makes her a go-to for brands targeting lifestyle and food audiences.

3. Chloe (@chlobigail)

Chloe is a fitness and lifestyle influencer with a passion for staying active. As a spin instructor at Revolution Singapore, her feed is filled with fitness content and engaging vlogs that resonate with her audience. Chloe’s approachability and focus on wellness make her an ideal partner for brands in the health, fitness, and lifestyle sectors. If you’re looking to promote wellness programmes or fitness gear, Chloe’s content ticks all the right boxes.

4. Afrina (@finaafrinax)

Afrina is a stylish influencer who regularly shares fashion-forward outfits, skincare routines, and tasty bites. She collaborates frequently with fashion brands, making her a great fit for fashion and beauty marketing campaigns. Afrina’s blend of fashion OOTDs (Outfit of the Day) and food snaps give her feed a polished yet relatable appeal. For brands that want to stand out, Afrina’s curated content provides the aesthetic edge needed to captivate a target audience.

5. Travis (@travlim)

Travis is a food enthusiast who brings his followers on a mouthwatering tour of eateries in Singapore and beyond. From trendy cafes to hidden hawker stalls, Travis dives deep into the local food scene, sharing honest reviews and tantalising food shots. His engaging TikToks also showcase personal adventures like travel and first-time fishing trips, adding a touch of relatability. Food and lifestyle brands looking for an influencer with a strong connection to the Singaporean dining experience will find a perfect match in Travis.

6. Hafeez Harris (@hafeezharris)

Hafeez Harris is known for his hilarious, down-to-earth content that resonates with everyday life. Whether it’s daily musings or light-hearted skits, Hafeez’s authenticity and humour make him stand out. His ability to create content that feels real and unscripted makes him an excellent choice for brands wanting to connect with audiences through humour and relatability. If you’re searching for an influencer who can boost engagement through laughs, Hafeez is a top pick.

7. Falisha (@fa1isha)

Falisha’s Instagram feed is a collection of aesthetically pleasing snapshots featuring chic outfits, stunning backdrops, and lifestyle moments. Her OOTDs and carefully curated visuals have made her a style icon among her followers. For brands looking to collaborate with an influencer who combines elegance with authenticity, Falisha’s well-composed posts offer the perfect platform. She’s ideal for fashion and lifestyle brands wanting to create visually appealing campaigns that resonate with a fashion-forward audience.

Conclusion

Nano influencers in Singapore are redefining how brands connect with niche audiences. By working with these emerging talents, brands can achieve organic growth and authentic engagement. For businesses looking to maximise the impact of their social media campaigns, these nano influencers can become vital assets in your digital marketing strategy for 2024 and beyond.