Top 8 Ways To Get More YouTube Views And Grow Your Channel

Nothing beats the feeling of creating a viral video. It’s a desire and an accomplishment that many people relish. Research has shown that many companies has adopted video marketing as part of their digital marketing strategy. Creating YouTube videos takes time and effort, and as such, attracting as many views as possible is the most rewarding thing. However, this is not always the case, and this can lead to feelings of disappointment. The truth of the matter is that YouTube videos that tend to attract the most viewership are those that offer useful content, are entertaining, instructive, properly optimised, and funny to some extent. But what is it that you can do to make your YouTube videos attract more viewers and improve your business visibility online?

Optimise your YouTube video titles

Apart from your title being relevant to the video you are posting and catchy, it needs to be optimsed for Search Engines around your target keywords. Keywords make it easy for your video to be found when someone makes a search online or through the YouTube site. Your title should be properly optimised by creating a short, relevant, and catchy title. Consider working with a digital marketing agency that specialises in search engine marketing to get the best results.

Videos descriptions should be optimised, too

A video description is like a glimpse of what your video is all about. It gives a person a brief overview of what the video is all about and plays a very important role in helping a prospective viewer decide whether they will click on the video or not. Your description should be optimised with your target keywords sparingly, and a link to your website should be included in your description so that viewers can click and learn more about your business. Collaborating with a social media agency can enhance your approach, ensuring that your descriptions are strategically aligned with your marketing goals.

Video tags optimisation

Your YouTube video should essentially be optimised for both the YouTube site as well as the Google search engine. Billions of people make searches through Google and it would be suicidal if you failed to take advantage of this fact by failing to optimise your video tags properly. If you have no clue what tags to use, you can always make use of suggested tags.

Post videos often and ask viewers to subscribe

Creating a YouTube channel and then posting one video is in no way going to get you the much-needed views. You should form a habit of creating and posting new videos every now and then. Your viewership is very much hinged on the number of subscribers to your channel. This cannot be possible if you only have one video on your channel. As such, create as many videos as possible and remember not to forget to ask viewers to subscribe to your channel. Consistency is key to building a loyal audience base!

Promote your videos through social media

Viral videos are so because of the power of social media. The fact that they are shared and re-shared on various social media platforms is what makes them viral. To amplify your reach, make it a point to share your YouTube content on platforms like Facebook, X (formerly Twitter), Instagram, and LinkedIn. Tell your friends and even family about your new video and encourage them to share it within their networks.

Collaborate with influencers and content creators

Another effective strategy is to collaborate with influencers and content creators who align with your brand. These partnerships can provide access to their follower base and significantly increase the visibility of your content. Whether it’s a shoutout or a full-blown collaboration, this tactic has proven effective in generating more YouTube views.

Engage your audience

Engagement is essential for growing your YouTube presence. Respond to comments, ask questions in your videos, and create content that encourages discussion. Engaged viewers are more likely to share your videos, watch your future content, and subscribe to your channel. Creating a community around your channel can lead to sustained growth over time.

Consider paid advertising

If you want to expedite your growth, investing in paid ads through search engine marketing can give your videos an extra push. YouTube ads, Google Ads, and even promoting your content on social media platforms can help your videos reach a broader audience. A well-crafted ad campaign run by a digital marketing agency can be particularly effective in driving targeted traffic to your YouTube channel.

Conclusion

With the above tips, you can rest assured that you will be able to attract the much-needed viewers. However, always work on developing connections by encouraging people to subscribe to your channel. By combining organic strategies with the expertise of a digital marketing agency, you can maximise your reach and grow your YouTube presence more effectively.