Keywords are often not highlighted much whenever there is something said or written about SEO strategies. However, ironically they play a huge role when it comes to the foundations of your SEO strategy as most of the other things of On-Page SEO and Off-Page SEO is based upon the keywords that you are targeting. We target only selected keywords because there are thousands of keywords to choose from and pretty much impossible to target every other keyword.
Targeted keywords are the ones for which you try to rank your site and when the user type in query in search bar using those keywords, that’s when you want your site to appear at the top of the list.
Choosing keywords for your website might sound easier but it’s not that simple. It sounds easier because the keywords should be related to your website’s or business’ niche. What makes it not so simple? Many of those related keywords and beating those sites that are already ranked high for those keywords that you want to target. Some of the sites are ranked for years and it’s really difficult to beat them right away. Therefore, the keywords should be chosen wisely.
Using Keywords Tools
So, what makes it easier for us to choose those keywords? You guessed right, Keywords tools. There are many tools out there that can help you to select the keywords for your site which can itself be confusing for many people out there as to which tool is the best one. Well, for one thing the Google Keywords Planner is a very effective tool and can be of great help when it comes to selecting the keywords.The search engine giant is the most used one for years and thus has a lot of data and the people behind it knows how and what people search more.
When you type a keyword in this tool, you’ll see a lot of related keywords as well along with the one you search. Every keyword has also a competency level from low to medium to high. The higher ones are those which are obviously not easy to target and rank for. However, it also displays as how many people search for the keyword globally and locally. Therefore, you can rank the site locally (first) and then move on to competing globally.
You can also select a specific country if you don’t want to see any data regarding global searches. This applies to those people or businesses that have customers in their local areas rather than around the globe. People such as lawyers, doctors, local food chains or restaurants and so on normally go for this approach.
You can also use the ‘get ideas’ option to see what the leading search engine, Google suggests you in reference to your searched keyword. It also tells you how much competition you can already face in your area and then plan out a strategy.
Google Keywords Planner might be confusing in the beginning but it can be quite helpful in choosing and analyzing the keywords regarding your site. You can read the guide by Google and many other tutorials to get deeper idea on how to use this amazing tool.