This video is about knowing the best way to check your own site for keyword rankings. Users who wanted to target new phrases may want to check the progress of its rankings. The best way to check it of course, according to the speaker in the video is through Google. Search Google and if you can see yourself in there then that’s it. However, the speaker iterates that people should not just focus on knowing their ranks. It is not the right attitude to take if you want to succeed. Take the whole picture and not just snippets of yet unproven phrases to ascertain your page rank.
This video highlights the following points:
- If you really want to know how you are faring with your efforts, you should not be concerned with just your page rank and with new phrases which you think might work to your advantage.
- You should look at your server log to check the words or phrases that people are currently using to access your site. You should then optimize these keywords instead of searching and testing other unproven phrases.
- Look at your conversion rate or ROI (Return of Investment) of your ads. This means that when someone lands on your site, how many of these potential people will turn out to be purchasers of your products or site. You know for a fact that not everyone who clicks on your ads or visits your page, get to actually buy from you. So this one other aspect that you should look into, to ascertain whether your endeavours are paying off or you need to undertake something different.
To increase your SEO ranking you should do the following:
- You should look at your server log and determine the phrases which people are using to search for your site. You should assess which of these used phrases are most frequently used and optimize it to further your end. You should maximize the use of these prized keywords that people are already using in accessing your site instead of testing other phrases which might not even work.
- Review the results of your ROI and initiate changes as to the propriety of maintaining ads that don’t bring in clients as much as you want. You might opt to change the placement of your links or opt for ads that will bring in large number of clients or customers.